Aug 2024 – Dec 2024 · 4 mos · Gurugram, Haryana, India · On-site

• Collaborated with the Tata team to integrate and test the end-to-end insurance process under INDmoney, improving the proposal fill rate from 65% to 98% leading to a 7% increase in issuance conversions.
• Developed and implemented communication strategies that boosted traffic for InstaCash by 40% and Insurance by 35%, resulting in a 15% increase in overall conversions
• Utilised tools like Mixpanel and Redash to analyze key success metrics like DAU, MAU, conversion rate, funnel drop rate, etc enabling data-driven adjustments to strategies for enhanced performance.

Apr 2024 – Aug 2024 · 4 mos · Gurugram, Haryana, India · Hybrid

• Analysed 8000+ user interviews based on different channels, placements, and demographies to strategically improve the
• conversion rate of buyers by 3% and significantly elevate seller experience on the platform.
• Collaborated cross-functionally to derive insights and implement design and user flow enhancements aimed at removing low
• intent traffic by around 30%

Apr 2024 – May 2024 · 1 mo · India · Remote

Jan 2024 – Apr 2024 · 3 mos · Gurugram, Haryana, India · Remote

• Conducted SWOT analysis on competitor apps, identifying strategic opportunities for improvement in the market.
• Designed Minimum Viable Product (MVP) by carefully selecting features for website based on market and user research.
• Utilized Figma to design and iterate wireframes for 6 dashboards, ensuring a user-centric approach based on priority and
• collaborated with developers to translate them into functional interfaces

Aug 2023 – Sep 2023 · 1 mo · Pune, Maharashtra, India

• Proposed refinement of the app’s existing features based on in-depth user surveys conducted independently.
• Utilized user research and interviews to support and validate proposed improvements.
• Conducted extensive analysis of competing applications to identify strategies for increasing DAU and MAU while exploring potential integration into the eFeed.