Feb 2023 – Aug 2025 · 2 yrs 6 mos · Abu Dhabi Emirate, United Arab Emirates · On-site

Jan 2022 – Jan 2023 · 1 yr · Middle East

Jul 2021 – Jan 2022 · 6 mos · United Arab Emirates

Sep 2019 – Dec 2020 · 1 yr 3 mos · Dubai, United Arab Emirates

• Project Lead for Live Events, Content and IP Creation from conceptualization to execution.
• Worked closely with international agencies to book multiple artists for shows in the Middle East mainly UAE & KSA.
• Managed on ground events, overlooked technical production, maintained vendor relationships and expanded relationships with venues in the UAE mainly, The Coca-Cola Arena, Dubai Opera etc
• Worked with the Sponsorship Manager to develop high quality, commercially successful event sponsorship models , in line with the possible deliverables.
• In-charge of the financial planning and managing the P&L for each event (pre and post)
• Overseeing the PR & marketing campaigns to a successful launch and finish.
• Worked closely with Govt. entities namely Abu Dhabi Department of Culture & Tourism to create multiple IP's in the entertainment sector.
• Handled Business Development for ticketing & enhanced BookMyShow's presence by generating new clientele in the live events and theatrical space in the Middle East.

Mar 2019 – Sep 2019 · 6 mos · United Arab Emirates

• Project lead in-charge of piloting "The Africa Food Show" in conjunction with the China Trade Week in Kenya.
• Composed and directed the creation of all marketing and promotional materials, official documents, press releases and media partnerships.
• Represented MIE Events in Nairobi, Kenya and successfully executed project launch and official press- release for The Africa Food Show.
• Established key relationships with the Ministry of Implementation Centre, Farmers Association, Coffee/Tea Association and other government officials in Kenya

Oct 2016 – Mar 2019 · 2 yrs 5 mos · Dubai Emirate, United Arab Emirates

• Project lead in-charge of establishing event strategies for maximum exposure and generation
• of sponsorship and exhibition sales opportunities by fostering relationships with new and existing
• clients globally.
• Executed 'The Dubai International Coffee and Tea Festival (DICTF)' and 'Gulf Education & Training
• Exhibition (GETEX)', managing every aspect of the exhibition, including planning, sales, marketing,
• organisation and administration.
• Managed and expanded relationships with strategically important clients, accomplishing an increase
• in annual sponsorship contributions by 300% from 2016 to 2018
• Established customer level pricing strategy, engaged in negotiations and effectively managed the
• budget and business plan for all events
• Composed and directed the creation of all marketing and promotional materials, official
• documents, press releases and media partnerships
• Represented IC&E at International ( USA, Hungary, Netherlands) and regional conferences and trade
• shows.

Feb 2008 – Oct 2016 · 8 yrs 8 mos · India

• Built a prominent brand in the music festivals and live entertainment space with a presence across
• India. Successfully exited the company after running the business for eight years in 2016.
• Organized and directed more than 30 events including music festivals, college festivals, corporate
• events and trade shows
• Regularly researched and embarked on new business opportunities in order to maintain a solid
• client pipeline, database and increased brand awareness
• Established a new pattern for pre-event meetings with clients and vendors leading to 60%
• enhancement in smoothness of the overall event planning process
• Fostered new relationships, sponsorships, long-term business partnerships and various special projects.