Saravana Kumar N S

CEO

Chennai, Tamil Nadu, India15 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 12+ years of B2B digital marketing experience
  • Expert in SEO, SEM, and SMM strategies
  • Proven track record of generating measurable ROI
Stackforce AI infers this person is a B2B Digital Marketing expert with a strong focus on SEO and data-driven strategies.

Contact

LinkedIn

Skills

Core Skills

Digital MarketingSeoWeb Development

Other Skills

A/B testingAdSenseAnalyticsBloggingCSSCascading Style Sheets (CSS)CoachingCompetitive analysisCompetitor AnalysisCorporate BloggingCross-functional marketingData analysisData-driven optimizationDigital marketing trendsFacebook

About

A seasoned B2B Digital marketing leader with 12+ years of experience driving impactful online strategies for B2B businesses. Proven expertise in SEO, SEM, and SMM to boost organic traffic, generate leads, and deliver measurable ROI. Passionate about data-driven optimization and building high-performing teams. Strategic Leadership: ✔ Developed and executed comprehensive online marketing strategies aligned with IT-specific business goals. ✔ Conducted in-depth market research and competitive analysis to inform strategic decisions. ✔ Managed cross-functional marketing initiatives with sales, product, and development teams. ✔ Identified and implemented impactful digital marketing trends for B2B audiences. Channel Expertise: ⇢ Mastered organic and paid search strategies (SEO & SEM) to increase website traffic and qualified leads. ⇢ Crafted data-driven social media campaigns for brand awareness, engagement, and lead generation. ⇢ Optimized website conversion rates through A/B testing and user experience (UX) enhancements. ⇢ Built and nurtured relationships with key digital marketing agencies and vendors. Performance & Analytics: ✔ Defined and tracked key performance indicators (KPIs) for all online marketing channels. ✔ Generated comprehensive reports and data-driven insights for stakeholders. ✔ Continuously optimized campaigns based on data analysis and A/B testing. ✔ Demonstrated measurable ROI and value contribution through online marketing initiatives. Team Leadership & Management: ⮞ Built and led high-performing online marketing teams, fostering a collaborative and results-oriented culture. ⮞ Recruited, onboarded, and trained team members on best practices and industry trends. ⮞ Provided coaching and mentorship to develop individual and team capabilities.

Experience

Indium

3 roles

Sr. Director - Online Marketing

May 2025 – Present · 10 mos

Director of Online Marketing

Promoted

Oct 2021 – Present · 4 yrs 5 mos

  • Roles & Responsibilities:
  • Strategic Leadership:
  • ✔ Developed and executed comprehensive online marketing strategies aligned with IT-specific business goals.
  • ✔ Conducted in-depth market research and competitive analysis to inform strategic decisions.
  • ✔ Managed cross-functional marketing initiatives with sales, product, and development teams.
  • ✔ Identified and implemented impactful digital marketing trends for B2B audiences.
  • Channel Expertise:
  • ⇢ Mastered organic and paid search strategies (SEO & SEM) to increase website traffic and qualified leads.
  • ⇢ Crafted data-driven social media campaigns for brand awareness, engagement, and lead generation.
  • ⇢ Optimized website conversion rates through A/B testing and user experience (UX) enhancements.
  • ⇢ Built and nurtured relationships with key digital marketing agencies and vendors.
  • Performance & Analytics:
  • ✔ Defined and tracked key performance indicators (KPIs) for all online marketing channels.
  • ✔ Generated comprehensive reports and data-driven insights for stakeholders.
  • ✔ Continuously optimized campaigns based on data analysis and A/B testing.
  • ✔ Demonstrated measurable ROI and value contribution through online marketing initiatives.
  • Team Leadership & Management:
  • ⮞ Built and led high-performing online marketing teams, fostering a collaborative and results-oriented culture.
  • ⮞ Recruited, onboarded, and trained team members on best practices and industry trends.
  • ⮞ Provided coaching and mentorship to develop individual and team capabilities.
SEOSEMSMMData-driven optimizationMarket researchCompetitive analysis+9

Online Marketing Manager

Dec 2019 – Oct 2021 · 1 yr 10 mos

Vikatan

Assistant Manager - SEO

Jun 2019 – Dec 2019 · 6 mos · Chennai, Tamil Nadu, India

Indium

Team Lead - Digital Marketing (SEO, SEM, SMM)

Feb 2016 – Mar 2019 · 3 yrs 1 mo · Chennai Area, India

  • Roles & Responsibilities:
  • SEO Optimization both On-Page & Off-Page
  • Online Reputation Management (ORM)
  • Google Adwords / Analytics / Trends / Web Master / Traffic Estimator
  • Lead / Enquiry Generation
  • Social Media Marketing (SMM) like Facebook, Twitter, LinkedIn etc.
  • Applying online branding Strategy
  • Corporate Blogging and Web content
  • Competitor Analyzing, Market and Web Analysis
  • Keyword selection with the help of GKPT (Google Keyword Planner Tool)
  • Currently handling http://www.indiumsoft.com and engaged in strategy making and Implementation for promotion and overall increase in website traffic.
  • Strategy planning for promoting the site and executing the task by coordinating cross-functional teams
  • Sending Reports & Recommendations for Site Improvisation and Accomplishment on Daily, Weekly, & Monthly basis.
  • Web Metrics analysis and data interpretation against KPIs (Key Performance Indicators) using Google Analytics and Discover to improve the performance of multi-channel internet marketing campaigns.
  • Self-Update on Google, Yahoo & Bing Search Engine Updates (Searchengineland, Searchenginewatch, SEOchat, Google Alerts, Digital Point, Tech Crunch, Webmaster Forums, mattcutt blog etc.)
SEO OptimizationOnline Reputation ManagementGoogle AdwordsLead GenerationSocial Media MarketingCorporate Blogging+4

Chc healthcare group

Senior SEO Analyst

May 2015 – Feb 2016 · 9 mos · New Delhi Area, India

  • Website: www.chchealthcare.in, www.chchealthwatch.com, www.chcmeditech.com
  • Roles & Responsibilities:
  • Designing websites, brochures and other UI Designs
  • Updating and maintaining websites
  • Plan on-page and off-page optimization strategies to achieve high rankings in search engine
  • results
  • Ability to analyze, show competitive keyword ranking on search engines like Google, Yahoo
  • and Bing
  • Experienced in On-Page Optimization, Off-Page Optimization, Search Engine Algorithms,
  • Link Building, Social Media
  • Achieving targets in terms of ranking, and traffic
  • Develop SEO strategies & initiatives
  • Implementing Linking Strategies
  • Through knowledge of SEO tools and techniques
  • Specialized:
  • Designing website in WordPress
  • Lead Generation
  • Search Engine Optimization (SEO)
  • On Page Optimization & Off Page Optimization
  • Source Code Optimization
  • Keyword Research
  • Competition Analysis
  • Social Media Optimization
  • Social Media Marketing
  • Web Analytic ( Google Analytic) & Reporting
On-Page OptimizationOff-Page OptimizationLink BuildingSocial MediaSEO strategiesWeb Analytics+2

Indium

Web Developer + SEO Analyst

Jun 2012 – Sep 2014 · 2 yrs 3 mos · Chennai Area, India

  • Roles & Responsibilities:
  • Create graphics, brochures, banners, landing pages, and website.
  • Create user interfaces, using code in HTML, CSS, PHP and Wordpress
  • Designing a website according to SEO friendly
  • SEO Optimization (On & Off page)
  • Online Reputation Management (ORM)
  • Google Adwords / Analytics / Trends / Web Master / Traffic Estimator
  • Lead / Enquiry Generation
  • Applying online branding Strategy
  • Competitor Analyzing, Market and Web Analysis
  • Keyword selection with the help of GKPT (Google Keyword Planner Tool)
  • Sending Reports & Recommendations for Site Improvisation and Accomplishment on Daily, Weekly, & Monthly basis.
HTMLCSSPHPWordPressSEO OptimizationOnline Reputation Management+2

Infomedia technical services

Web Designer & SEO Analyst

Jan 2010 – Apr 2012 · 2 yrs 3 mos · Chennai Area, India

  • Roles & Responsibilities:
  • Design websites for client’s
  • Handling client’s regarding for both the SEO & Website issues
  • Both On page and off page Optimization
  • Maintain Google Adwords campaign for clients
  • improving keywords in Google Local Business Center
  • Link posting, Directory Submission, Articles, Blogs, Forums, Social Networking, Bookmarking sites
  • Excellent Understanding of Web Analytics
  • SEO analysis for client’s web site
  • Search engine optimization strategies
  • Analysis of client's top keywords
  • Search engine results tracking
  • Creating and implementing linking strategy
  • Improve search engine rankings by continually testing and updating website components, with the goal of raising brand visibility in SERP's and ultimately increasing revenue
  • Generating and analyzing Competitor information
  • Define and implement SEO strategies for client sites
  • Used tools like Google keyword tool, PPC Google Adwords, Google Analytics, Google Trends, Google AdSense, Knowledge of various SEO Sites
SEOGoogle AdwordsWeb AnalyticsDigital Marketing

Sentientit software solution

SEO Analyst

Jun 2009 – Dec 2009 · 6 mos · Chennai Area, India

  • Roles & Responsibilities:
  • Off -page Optimization:
  • Link posting, Directory Submission, Articles, Blogs, Forums, Social Networking, Bookmarking
  • Excellent Understanding of Web Analytics
  • SEO analysis of client’s web site
  • Search engine optimization strategies
  • Analysis of client's top keywords
  • Search engine results tracking
  • Strong analytical skills.
  • Creating and implementing linking strategy
  • Analyzing Competitor information
  • Define and implement SEO strategies for my sites
  • Used tools like Google keyword Tool, Google Analytic, Knowledge of various SEO Sites
  • Blogs and Forums that play a key Role in Updating the Knowledge base and Techniques used in Current Scenario.
  • Project:
  • Website iwedplanner.com – worked keyword Wedding planner, wedding planner apps
  • Website usjobcareer.com – worked keyword jobs in USA
Link BuildingSEO strategiesWeb AnalyticsSEODigital Marketing

Education

Thiruvalluvar College of Engineering & Technology

B.TECH I.T — Information Technology

Jan 2006 – Jan 2009

Sri Durgadevi Polytechnic College

Diploma : Diploma — Electronic and Communication Engineering

Jan 2002 – Jan 2004

Dharam Hinduja Higher Secondary School

Higher Secondary; 12th

Jan 2000 – Jan 2002

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