Apr 2019 – Sep 2021 · 2 yrs 5 mos

• Built & Led the Product team (PMs & PDs) to build an extensive Omnichannel SaaS platform "Omuni" for global retailers & brands across multiple categories and geographies.
• Scaled the platform to Millions of orders across hundreds of enterprise retailers with tens of thousands of stores with a 4-5x YoY growth.
• Omuni Products:
• (a) Retail stores
• omuni.one: in-store clienteling app for ordering, fulfillment, service, CRM, personalization, checkout (one interface for all things store!)
• (b) Ecommerce
• omuni.site: omnichannel enabled commerce websites
• omuni.mobi: omnichannel enabled mobile engagement + commerce apps
• (e.g.: NNNOW.com, Wildcraft.com)
• (c) Headless commerce
• omuni.cloud: Unified backend as a headless commerce solution to power omnichannel journeys across order, inventory, catalogue, content, logistics, pricing, etc.
• (powering the likes of bata.in, veromoda.in, wforwoman.com, khadims.com)
• (d) Marketplaces
• omuni.xyz: 3P marketplace listing, order management & fulfilment - from each & every store!
• Covered multiple components like Search, Checkout, Payments, CMS, Pricing, Recommendations, Customer recognition, Personalization, Order management, Inventory management, B2B multi-tenancy, Internationalization, Customer data platform, etc.
• Some of Omuni customers - GAP, U.S. Polo, Levi’s, Sephora, Tommy Hilfiger, Calvin Klein, Bata, Vero Moda, Jack & Jones, W, Vijay Sales etc.
• Domain: Retail, E-Commerce, B2B SaaS

Apr 2016 – Mar 2019 · 2 yrs 11 mos

• Built, launched & scaled the NNNOW.com mobile apps from scratch to Millions of orders
• (B2C Fashion E-commerce with full omnichannel capabilities for 30+ Arvind Fashion brands).
• Setup the entire product analytics tracking for Apps & Web enabling the output mindset.
• Subsequently took on the additional mandate of NNNOW.com web as well. Making drastic improvements in Checkout micro-funnel conversion, Site speed, SEO, Brand experiences, Overall eCommerce conversion, Payment success rates, RTO reduction, etc.
• Built the in-store clienteling apps (omuni.one) from scratch & successfully drove adoption in tens of thousands of stores.
• Drove multiple mega projects like Multi-tenancy, Internationalization for a successful pivot to B2B SaaS.

Apr 2015 – Apr 2016 · 1 yr · Mumbai Area, India

• Domain: Real Estate, Classifieds
• Worked on:
• [1] Mobile Apps (iOS, Android) & Core Products and Services like Search, Chat, Personalisation, Notifications & User feedback
• led to major improvements in different micro funnels of the consumer journey
• [2] Ad Products (Performance – leads driven, Branding – impressions driven)
• became the biggest revenue driver for the platform

Jul 2013 – Mar 2015 · 1 yr 8 mos · Noida Area, India

• Business: The Economic Times (Digital); Domain : Media, Finance
• Worked on:
• [1] Mobile Apps (Android, iOS, Windows)
• The Economic Times
• ET Markets
• Led to massive jumps in the downloads & engagement metrics for both the apps
• [2] Technical Analysis based Products
• Gaming cum Learning web platform - ChartMantra
• Advanced Interactive Technical Charts
• Advanced Financial Markets Technical Screening & Visualisation tools
• Drove significant increase in all consumer engagement metrics across all ET platforms
• [3] Financial goal module (integrated with ET Portfolio - a wealth/investment management tool)

May 2012 – Aug 2012 · 3 mos

• Google Summer of Code in AbiWord (a free, open source and cross platform Word Processor)
• 1. Built the complete support for import/export of Maths from/to odt & docx formats for AbiWord
• 2. Implemented MathMLtoLaTeX, OMMLtoMathML & MathMLtoOMML converters (in C++)
• 3. Improved the OpenDocument (odt), OpenXML (docx), Mathview & LaTeX plugins by fixing various critical bugs
• 4. Fixed various Windows port specific issues, making the build completely error free to do the next development release
• 5. Maintained the Widows port of AbiWord with full commit access
• Impact:
• 1. AbiWord can now read and edit the Math exported by MS Word and similarly MS Word can read and edit the Math exported from AbiWord.
• 2. With this AbiWord now has full Math support for both odt and docx formats
• More Info at:
• 1. https://bafnap.blogspot.com/2012/07/gsoc-in-abiword-midterm-report.html
• 2. https://bafnap.blogspot.com/2012/08/gsoc-in-abiword-final-report.html

May 2011 – Jul 2011 · 2 mos · United Kingdom

• Project: Comparison of Evaluation of Change in various Security & Non Security Institutions.
• 1. Carried out detailed case studies of various Change programmes in different Security and Non Security Institutions like Defence Academy of the UK, Cranfield University, Wiltshire Police etc.
• 2. Analyzed case documents, interviewed prominent members from Change Management teams such as AVM, Brigadier(s), Colonel(s) from the British Defence Forces, Head of School, CDS etc.
• 3. Developed an M&E (Monitoring and Evaluation) framework and compared various institutions on this framework.
• 4. Highlighted various issues and problems in the present day change management and suggested various steps for improvement.