V

Vipul Gupta

Product Manager

Bengaluru, Karnataka, India12 yrs 10 mos experience
Highly Stable

Key Highlights

  • 10+ years in Consumer Insights and Data Analytics
  • Expert in Python, R, SQL for data analysis
  • Proven track record with major clients like Google and L'Oréal
Stackforce AI infers this person is a Data Analytics expert with a focus on Consumer Insights in the Ad Tech industry.

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Skills

Core Skills

Data AnalyticsQuantitative Research

Other Skills

Ad TechAnalyticsBusiness AnalyticsDigital Marketing AnalyticsMarket ResearchMicrosoft ExcelOnline ResearchPython (Programming Language)SQLStatistical Data AnalysisTableauUX ResearchWeb Analytics

About

Dedicated data professional with 10+ years of experience in Consumer Insights and Digital Data Analytics. Proven track record of leveraging advanced analytics techniques to drive informed decision making for clients like Google, L'Oréal, Snapdeal, Domino's, Honda Motors, and Edureka. Initially honed my skills in survey data analysis and statistical modeling while working with Moody's, Kantar, and the Statistics Center of Abu Dhabi. This experience cultivated a deep passion for data-driven insights and a strong foundation in statistical methods. Transitioned into web and product data analytics, where I applied my expertise to uncover actionable insights from large-scale digital datasets. Proficient in Python, R, SQL, and various data warehousing technologies, I have a proven ability to extract meaningful information and deliver impactful recommendations. Key skills and accomplishments include: * Quantitative Research: Conducting user research studies, A/B testing, and data analysis to optimize user experiences and product performance. * Data Analysis: Proficiency in Python, R, SQL, and statistical modeling for exploratory data analysis, predictive modeling, and hypothesis testing. * Data Engineering: Experience in data warehousing, ETL processes, and cloud-based data platforms (Hive, Presto, Vertica, Google BigQuery). * Automation: Building data pipelines and automating tasks using Airflow and Google Apps Scripting. * Visualization: Creating compelling data visualizations and dashboards using Tableau, Google DataStudio, and Gsheets. * Digital Analytics: Deep understanding of the overall Ad-Tech ecosystem with hands-on experience of Google Ads/Analytics, Google Tag Manager, and other web analytics methodologies. * Communication: Effective communication skills, both written and verbal, for presenting complex findings to technical and non-technical audiences. Beyond my professional pursuits, I am a passionate yoga practitioner, aspiring stand-up comic, and an experimental cook. You can find more about my interests on Instagram @90s_limited_edition. **Views expressed here are personal and do not necessarily reflect the views of any of my current or past employers.

Experience

Google

Quantitative User Experience Researcher

Aug 2024Present · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

  • Product Management - Customer Engagement - Google Ads
Ad TechData AnalyticsQuantitative ResearchPython (Programming Language)SQL

Criteo

Data Analyst 2

Nov 2022Jul 2024 · 1 yr 8 mos · Gurugram, Haryana, India · Remote

Essence

2 roles

Senior Analytics Manager

Promoted

Oct 2021Nov 2022 · 1 yr 1 mo

Analytics Manager

Jul 2019Sep 2021 · 2 yrs 2 mos

  • Client : Google

Interpublic group (ipg)

Analytics Manager

Sep 2018Jul 2019 · 10 mos · Gurugram, Haryana, India

  • Clients : Domino's, Honda, Oberoi Hotels, OPPO

Unyscape infocom

Senior Data Analyst

Jun 2017Sep 2018 · 1 yr 3 mos · Noida, Uttar Pradesh, India

  • Clients : Domino's, Edureka, WiserAdvisor, CueMath

Absolutdata analytics

Senior Programmer

Jun 2016Feb 2017 · 8 mos · Gurugram, Haryana, India

  • Client : Snapdeal

Statistics center - abu dhabi (scad)

Analyst

Feb 2015Jan 2016 · 11 mos · Abu Dhabi

Kantar

Programmer

Nov 2013Jan 2015 · 1 yr 2 mos · Greater Hyderabad Area

Exëvo

Associate - Data Processing and Survey Programming

Jun 2012Nov 2013 · 1 yr 5 mos · New Delhi Area, India

  • (*exëvo became Moody's Analytics Knowledge Services, which is now Acuity Knowledge Partners)
  • Clients : IPSOS, Nielsen

Education

International Institute of Information Technology Bangalore

PG Diploma — Data Science

Jan 2019Jan 2021

APJ Abdul Kalam Technological University

Bachelor of Technology (B.Tech) — Information Technology

Jan 2008Jan 2012

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