Vipul Gupta — Product Manager
Dedicated data professional with 10+ years of experience in Consumer Insights and Digital Data Analytics. Proven track record of leveraging advanced analytics techniques to drive informed decision making for clients like Google, L'Oréal, Snapdeal, Domino's, Honda Motors, and Edureka. Initially honed my skills in survey data analysis and statistical modeling while working with Moody's, Kantar, and the Statistics Center of Abu Dhabi. This experience cultivated a deep passion for data-driven insights and a strong foundation in statistical methods. Transitioned into web and product data analytics, where I applied my expertise to uncover actionable insights from large-scale digital datasets. Proficient in Python, R, SQL, and various data warehousing technologies, I have a proven ability to extract meaningful information and deliver impactful recommendations. Key skills and accomplishments include: * Quantitative Research: Conducting user research studies, A/B testing, and data analysis to optimize user experiences and product performance. * Data Analysis: Proficiency in Python, R, SQL, and statistical modeling for exploratory data analysis, predictive modeling, and hypothesis testing. * Data Engineering: Experience in data warehousing, ETL processes, and cloud-based data platforms (Hive, Presto, Vertica, Google BigQuery). * Automation: Building data pipelines and automating tasks using Airflow and Google Apps Scripting. * Visualization: Creating compelling data visualizations and dashboards using Tableau, Google DataStudio, and Gsheets. * Digital Analytics: Deep understanding of the overall Ad-Tech ecosystem with hands-on experience of Google Ads/Analytics, Google Tag Manager, and other web analytics methodologies. * Communication: Effective communication skills, both written and verbal, for presenting complex findings to technical and non-technical audiences. Beyond my professional pursuits, I am a passionate yoga practitioner, aspiring stand-up comic, and an experimental cook. You can find more about my interests on Instagram @90s_limited_edition. **Views expressed here are personal and do not necessarily reflect the views of any of my current or past employers.
Stackforce AI infers this person is a Data Analytics expert with a focus on Consumer Insights in the Ad Tech industry.
Location: Bengaluru, Karnataka, India
Experience: 12 yrs 10 mos
Skills
- Data Analytics
- Quantitative Research
Career Highlights
- 10+ years in Consumer Insights and Data Analytics
- Expert in Python, R, SQL for data analysis
- Proven track record with major clients like Google and L'Oréal
Work Experience
Quantitative User Experience Researcher (1 yr 7 mos)
Criteo
Data Analyst 2 (1 yr 8 mos)
Essence
Senior Analytics Manager (1 yr 1 mo)
Analytics Manager (2 yrs 2 mos)
Interpublic Group (IPG)
Analytics Manager (10 mos)
Unyscape Infocom
Senior Data Analyst (1 yr 3 mos)
Absolutdata Analytics
Senior Programmer (8 mos)
Statistics Center - Abu Dhabi (SCAD)
Analyst (11 mos)
Kantar
Programmer (1 yr 2 mos)
exëvo
Associate - Data Processing and Survey Programming (1 yr 5 mos)
Education
PG Diploma at International Institute of Information Technology Bangalore
Bachelor of Technology (B.Tech) at APJ Abdul Kalam Technological University