Feb 2020 – Mar 2025 · 5 yrs 1 mo · Mumbai, Maharashtra, India · Hybrid

Feb 2020 – Mar 2025 · 5 yrs 1 mo · Mumbai, Maharashtra, India · Hybrid

• Managed and optimized multi-channel digital advertising campaigns (display, search, video) for Spotify. Lead the execution of digital ad campaigns using Google Ad Manager, and Salesforce. Optimize campaign pacing, targeting, and performance to meet client goals. Manage media plans, ensuring seamless campaign launches and adherence to timelines. Ensure creatives are trafficked correctly and monitor ad delivery. Analyze and generate reports to track impressions, clicks, and other key metrics. Maintain strong client communication, managing expectations and resolving issues. Proficient in ad-serving platforms and digital marketing tools for campaign execution and measurement.
• Hands-on experience in managing programmatic ad campaigns, ensuring optimal pacing and delivery of ads to meet client KPIs. Designed, executed, and managed programmatic advertising campaigns, optimizing for various KPIs such as ROI, CTR, and CPA. Worked closely with creative teams to provide actionable insights on ad performance, offering feedback to improve engagement and performance. Work closely with clients to ensure campaigns are aligned with client requirements and optimize campaign execution. Ensure accurate and efficient trafficking of creatives, including proper setup of video ads (VAST) and other ad formats. Conducted A/B testing on creative assets, audience segments, and bidding strategies to improve results; made data-driven adjustments to bidding, targeting, and creatives. Create and maintain 1P and 3P reports to track campaign performance, focusing on key metrics and overall results. Perform deep-dive analysis into campaign trends, identify optimization opportunities, and recommend data-driven improvements insights to client by sending them the wrap-up report for the campaign.