Apr 2022 – Apr 2022 · 0 mo · Mumbai, Maharashtra, India

• Jury Member for the Interior Design Department Jury

Apr 2020 – Present · 6 yrs · Mumbai, Maharashtra

• Client: Asian Paints - Window Display (Visual Merchandising)
• Location: Flagship Store, Bandra, Mumbai
• Designed, developed and executed a window display with Carnival theme which has a moving Ferris Wheel to showcase the new range of products/ services that Asian Paints offers. The project was done in collaboration with Harshita Jhamtani Designs.
• Size: 21 Feet x 12 Feet
• Furniture Design- New Product Design & Development
• Client: FurnitureKraft International Pvt. Ltd
• Designed & Developed a range of 30 contemporary, mass-manufactured metal furniture which are knockdown/Flat Pack (Like Ikea) and affordable.
• Product Types: Beds, Bed-Under storage, Wardrobes, Dining Tables, Study Tables, Sofas, Sofa cum bed, Shelves,
• Material: Mild steel, PLB, Upholstery
• Furniture Design- New Product Design & Development
• Client: Atmosphere Work& Homes
• Product Types: TV units, End Tables, Shelves, Shoe Racks, Coffee Tables, Dresser, Kitchen Cabinet.
• Material: Prelaminated Modular Furniture
• Client - Nalini Speciality Hospital - Branding & Signages
• Planter – New Product Design & Development
• Client: Point of hue
• Designed a range of 12 Table planters with different themes
• Material: Solidwood, MDF & Veneer
• Furniture Design- New Product Design & Development
• Client: Mayank Exports
• Designed a range (10 products) of industrial & contemporary bar cabinets, sideboards & storage collection, for the European market.
• Material: Solidwood & Mild Steel
• Furniture & Interior Design
• Client – 2 BHK Residence in Mumbai
• Designed the interior & furniture space for a 2bhk house in Mumbai ensuring optimal utilisation of the space and a contemporary , clutter free look and feel.

Feb 2018 – Feb 2020 · 2 yrs · Mumbai, Maharashtra, India

• Achievements
• Awarded the prestigious Elle Décor award (EDIDA 2018) for bedroom furniture collection design.
• Designed and developed a differentiated range of affordable metal furniture (single/queen/bunk beds & wardrobes) that is unique to the market were having increasing sales every month.
• Designed & developed the most affordable, sheet metal, flat pack wardrobe which is hit since its launched.
• Designed and developed 50% of the company portfolio.
• Extra Mile
• Designed bespoke, ergonomic bunk beds for the athletes of JSW sports academy
• Planned layout and deployed the atelier space with Ar. Ashiesh Shah for D'code 2018
• Responsibilities
• Research and identify market gaps; generate insights; and establish design briefs for new products that enhance customer experience and meet business needs.
• Conceptualise and design contemporary, affordable, flat-pack products/furniture; choose colour-material-finish (CMF) and maintain high design standards. (fit-feel-finish-function)
• Develop 3D models/ technical drawings & prototype with the engineering team for manufacturing.
• For project requirements - Conceptualise, design and develop bespoke furniture/ products.
• Manage multiple projects and work closely with cross functional teams/ vendors/ consultants.

Sep 2015 – Jan 2018 · 2 yrs 4 mos · Mumbai Area, India

• Managed the following premium furniture house brands
• Amberville – Colonial furniture for homes
• Bohemiana – Modern / Industrial/ Quirky/ Accent furniture for homes; Café & restaurant furniture
• Mudramark - Indian Ethnic furniture with strong craftmanship.
• The role demanded a 360-degree involvement from building each brand, identify gaps, price points and positioning, product design and development, product quality & refunds, packaging & branding, vendor management, website development, brand awareness, and Physical and online merchandising.
• Designed & developed the new furniture portfolio of 1000+ furniture (25 + Collections) for the three months in six months. The new furniture was developed with optimal sizes/standard sizes, improved quality and functionality, ergonomics & knock down construction.
• https://www.pepperfry.com/brands/amberville.html
• https://www.pepperfry.com/brands/bohemiana.html
• https://www.pepperfry.com/brands/mudramark.html

May 2015 – Aug 2015 · 3 mos · Mumbai Area, India

• Conceptualized and designed and developed range of office Furniture for the Brand 'Elestro'.
• The range of office furniture included workstations, conference tables and meeting tables.

Aug 2014 – Apr 2015 · 8 mos · Mumbai Area, India

• Responsibilities
• Market & Design Research,
• Design & development | New Product Development
• Project management
• Vendor management,
• Prototyping & execution/production.
• Achievements
• Conceptualised a range of contemporary furniture for Sauder Woodworking Co.(U.S) for ICFF 2015.
• Conceptualised a distinctive range of furniture for Josmo collection & projects - coffee tables, side tables, end tables, dining tables, benches & settees, chest of drawers, T.V unit, lamps.
• Conceptualised & designed a shop kiosk for Le15 Patisserie in an optimized space.

Feb 2014 – Apr 2014 · 2 mos · Mumbai, Maharashtra, India

Dec 2013 – Jul 2014 · 7 mos · Mumbai Area, India

• Spatial Design:
• Transformed the INIFD college space with art and wall installations whihc would create an creative atmosphere to inspire students.
• Created three spatial installations for Tassel Fashion & Lifestyle Awards 2014.
• Logo & Identity design: Cosmetic brand, Capital Services Firm, Cost accountant firm.

Sep 2011 – Aug 2013 · 1 yr 11 mos · Pune Area, India

• Responsibilities
• Research, design conceptualisation, drawing, prototyping & execution, project management.
• Achievements
• Designed, developed & executed three spatial installations for Signature IIJS 2012 & 2013 (India’s largest jeweler exhibition) hosted by Gem & Jewelry Export Promotion Council. (GJEPC)
• Conceptualised and executed two window displays and two distinctive installations using colourful threads for Tulips (Soft furnishing + Design) store to represent the co-ideology of the brand.
• Created & prototyped structural packaging for Park Avenue, Portico – India, Zampa, Gits, ECCO.

Nov 2010 – Dec 2010 · 1 mo · New Delhi Area, India

Aug 2008 – May 2009 · 9 mos · Mumbai Area, India

• Supported the implementation of the first Warehouse Management System (WMS) in the company by analysing volumetric data for 10,000 SKU’s.

Jan 2008 – Feb 2008 · 1 mo · Mumbai Area, India

• Graduate Engineer Trainee
• Developed SOP's for assembling of home appliances (Products like Iron, Toaster, Hair Dryer etc)
• Developing packaging for optimal utilization of space for home appliance parts, to import it in CKD format.

Jun 2006 – Dec 2006 · 6 mos · Mumbai Area, India

• Developed standard costing formats for manufacturing processes of automobile components, to assist important purchase decisions, which are being used till date.