Aug 2024 – Mar 2025 · 7 mos · Bengaluru, Karnataka, India · On-site

Feb 2022 – Jul 2024 · 2 yrs 5 mos

• Scribble Data is a machine learning and generative AI company that assists organizations in streamlining their enterprise workflows with AI-powered data products. As the founding marketer for Scribble, I was responsible for setting up the foundational marketing pieces for the company, while simultaneously building and scaling the function.
• Responsible for building, and growing the inbound pipeline 2x Y-o-Y (primarily North America), while identifying the company's ICP and establishing its brand voice, messaging, and positioning
• Led a small but dynamic team of marketers, designers, and revenue ops professionals
• Collaborated cross-functionally with tech, sales, and leadership teams to align marketing efforts with company goals, ensuring seamless product launches, effective sales enablement, and better internal processes.
• Built an Account Based Marketing program for the company as it pivoted towards vertical-specific AI offerings, with >10% accounts within the TAL becoming qualified opportunities

Dec 2021 – Feb 2022 · 2 mos

Sep 2021 – Feb 2022 · 5 mos

Dec 2020 – Aug 2021 · 8 mos

• Locus is a deep-tech SaaS platform that uses machine learning and proprietary algorithms to automate supply chain decisions. Its smart logistics solutions enable enterprises to enhance operational efficiency, reign in costs, streamline the customer experience, and provide end-to-end visibility.
• Responsible for end-to-end marketing initiatives, from pipeline generation to driving brand awareness across 4 regions globally.
• Led an 18 member marketing team
• Managed an annual marketing budget of $X Mn
• Achieved 30% Q-o-Q pipeline growth globally by optimizing the marketing channel mix across regions - SEA, Americas, EU, MENA, IN/ROW
• 60% improvement in Closed Won opportunities sourced through inbound channels
• Strengthened the Locus brand in North America with 2.5x growth in Share of Voice, and doubling the number of top-of-the-funnel leads

Jun 2018 – Dec 2020 · 2 yrs 6 mos · Mumbai Area, India

• Driving customer advocacy initiatives for CleverTap's 8000+ strong customer base, including customer-driven content, references, and PR
• Building and scaling CleverTap’s community of customer advocates across 6 regions – India, APAC, META, EU, NAM, and LATAM
• Responsible for Influencer relations, brand, and positioning projects for CleverTap under the "Reimagine Growth" umbrella

Dec 2016 – Jun 2018 · 1 yr 6 mos · Bengaluru, Karnataka, India

• Responsible for their global marketing strategy, product+platform messaging, and the P&L of the marketing function for Mad Street Den's AI suite for Retail - Vue.ai.
• Key projects undertaken:
• Brand and product repositioning of Vue.ai to showcase a holistic AI-based solution for retail
• Introduction of inbound marketing practices to increase lead volume, while minimizing customer acquisition costs
• Implementation of workflows to automate demand generation, lead scoring, and handover to the sales team after lead nurturing
• Key results:
• Built and scaled the marketing function from a team of one (as OMG or the "only marketing guy") to a 6 member team
• Achieved 15x pipeline contribution from marketing efforts within 14 months, and XX% ARR growth

Mar 2016 – Dec 2016 · 9 mos · Bengaluru Area, India

• Spearheaded the global go-to-market strategy for Unbxd's e-commerce Product Discovery offerings, while also handling the Public Relations portfolio for APAC
• Developed new packaging, collateral, and sales materials while optimizing target audience reach as it pivoted to being an Enterprise solution provider from a self serve SaaS product company

Aug 2014 – Mar 2016 · 1 yr 7 mos · Bengaluru Area, India

• Global Product Marketing of ERM (Enterprise Risk Management) and ORM (Operational Risk Management) apps built on Industry leading Governance, Risk & Compliance (GRC) platform. Responsible for product roadmap of the apps, GTM strategy, lead generation and defining the target segments. Contributing for the final decision on the content, type and frequency of campaigns and events/conferences. Authoring Marketing collateral and RFP responses. Coordinating with Product Management, Program Marketing, Sales, Inside Sales, Professional Services teams for various responsibilities which include:
• · Providing actionable insights to create and/or tailor value proposition and messaging that may require input from external sources including analysts, advisers and partners, solution management.
• · Responsible for Lead Generation and campaign management (using various marketing channels and tools for building a strong pipeline of prospects)
• · Developing compelling and persuasive sales and customer-facing content that serves several publishing channels
• · Supporting campaign planning activities and assisting in setting and measuring marketing campaign metrics
• · Working collaboratively with Product Management on developing the product roadmap based on market needs and competition analysis

Jul 2012 – Jul 2014 · 2 yrs · Bengaluru Area, India

• Was part of the elite "Wipro sales Academy", aimed at creating future business leaders.
• Was a part of the Business Application Services (BAS) bid team, which is responsible for managing multiple practice and multiple LOB bids in India and the Middle East. Some of the Responsibilities of the role include:
• Planning and managing the RFP response process
• Structuring the bid, using Templates / Formatting & Tools
• Follow-up progress using customized trackers for each opportunity
• Formulate re-usable bid components and use tools as far as possible
• End to end responsibility of winning a bid, including pre-bid and post-bid customer interactions until handover to the delivery team
• Providing strategic inputs to the bid response – controlling the flow and approach
• Developing the go-to-market strategy, detailed plan on the market size & potential of different solutions
• Co-ordination with sales, internal teams, and horizontals for team formation
• Interaction with business finance teams and delivery teams for effort estimation and pricing Interaction with product vendors and other strategic partners

Mar 2012 – Mar 2012 · 0 mo · New Delhi Area, India

• Was part of the ground production crew for the "Invasion Festival - 2012"
• Co-ordinated the production activities between organiser, artists and local government officials
• Managed the front pit security staff for the event, to ensure a pleasurable experience for all the concert-goers

Apr 2011 – Jun 2011 · 2 mos · New Delhi Area, India

• Study of Intel Desktop Boards in the online marketing space, with respect to their public facing websites, social media pages and e-retailing sites. Also included in the scope of the project was a study of technology enthusiasts' expectations from IT hardware websites.