Jul 2023 – Present · 2 yrs 8 mos · Bengaluru, Karnataka, India · On-site

• Owned 960 cr Torso & Tail Business of Home Improvement Tool Category by managing 14k+ seller base
• Achieved 100% GMV target during 10th BBD edition through strategic inventory, pricing & speed planning
• Managed team of 12+ to drive 32% YoY growth through right selection, merchandising, ads optimisation
• Build verticals like Plant Containers, Faucet, Umbrella, Hanging Organizers, Door Stoppers, Wash Basins to achieve 22% YoY Growth
• Optimized Home Page Properties by cracking deals at aggressive price during Tier 1 events; ran Telegram Deals, Push Notification Deals, etc.

Jun 2022 – Jun 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

• Stint 1 - Marketplace Analytics and Growth
• Managed day-to-day operations of Electronics, Large Appliances and Mobiles category contributing to 16% business share
• Led team of 55 Torso Business Managers managing 1500+ seller accounts, driving INR 600 cr business
• Collaborated with product managers to build Seller Dashboard incorporating 5 recommendation features
• Built recommendation engine for input metrics pricing, selection, discounting, advertising & FBF
• Achieved 30% FBF share growth, spike of 1.87 in BBD Sale; ensured 250+ sellers growth using product
• Stint 2 - Solar & Paints Category Manager
• Owned 210 cr Solar, Paints and Building & Plumbing category to target 45% YoY growth, achieved 44%
• Managed 20 key accounts & 59 sellers to guide them on marketplace pillars – price, selection, ads, FBF
• Onboarded brands like Adani, Microtek, Luminous, Waaree Solar, Dulux Paints, Nippon Paints, Nerolac Paints on Flipkart
• Decreased SLA from 10-12 days to 3-4 days for Solar Category by solving FBF

Jan 2022 – Sep 2022 · 8 mos · Delhi, India · Remote

• Designed end-to-end product flow including wireframes, sitemap, features launch timeline chart in Ed-Tech space for a client
• Drafted PRD & investor pitch deck to raise funding; listed 80+ features & 5+ USPs; build financial model and business plan

Aug 2021 – Oct 2021 · 2 mos

• Title: Suggesting process improvements for exisiting teams to increase efficiency and decrease pressure load
• Connected with leads and members of 7 teams (CR, Sales, Marketing, Support, Development, HR, Product) to understand their roles & responsibilities, processes followed, roadblocks & issues faced.
• Suggested around 5-8 improvements each in existing processes for all teams to improve efficiency of operations, reduce pressure load and flaws.
• Recommended and designed 5 new process funnels that can be set up to improve operations & have visibility.
• Defined KRAs and KPIs for all the 22 full-time roles/designation currently in Upbringo.
• Researched Bitrix (CRM Tool) and Jira (Software Development Tool) to understand their working in order to build data analytics & tracking capability for all teams.
• Designed an efficient product management process involving all the stakeholders such as product manager, business analyst, development team, design team & business team.
• Ensured implementation of suggestions given by setting up deadlines.
• Defined hierarchy for the organization based on current roles & designations.

Apr 2021 – Jun 2021 · 2 mos · Gurugram, Haryana, India · Remote

• Project 1 - Suggesting usability and time to insights improvements for Modern research product
• Suggested 10+ final usability and time to insights improvements that can be incorporated in the next version of Sprinklr backed by quantitative & qualitative data
• Identified 100+ UX improvements bucketed under 14 headers for Modern Research product through self-exploration and conducting in-depth interviews with Sprinklr field teams.
• Created 6+ funnels to plot user journey and identifying drop-off points and completion rate
• Used walkme tool & in-build dashboards for data adoption research and data analysis
• Made 3 user personas (executive level, manager level, practitioner level), identified pain points, and suggested 5 frameworks for time to insights improvements achieving $1.6 m yearly value saving, $991 value saved monthly per analyst, and 88% time reduction for clients/customers
• Benchmarked 4 competitors in the analytics domain and 6 competitors in the social media listening domain to gather 30+ pointers where Sprinklr can do better
• Project 2 - Research on Survey Product Scope as part of Modern Research product
• Conducted 5 in-depth interviews with relevant people to understand tools and techniques used by different brands like Mahindra, Loreal, Zomato, gathered 5-6 pointers for goals, process, metrics, etc
• Created 4 personas for different use cases from in-depth interviews
• Conducted secondary research to deep-dive into points gathered and identifying future trends coming up
• Benchmarked 4 survey companies to suggest the development of survey product and related features
• Analyzed 40+ use cases and 60+ customer testimonials of survey companies to understand reasons for product stickiness
• Made 6 workflows for building specific features as part of survey product

Feb 2021 – Jan 2022 · 11 mos · Gurugram, Haryana, India

• Wrote 200+ answers on quora for brand promotion & visibility for SEO
• Wrote 150+ articles on topics related to MBA, B-schools, strategy, placements, current affairs for iQuanta blog
• Wrote 50+ news articles on startups, business, economy, international relations

May 2020 – Aug 2020 · 3 mos

• Product and Tech
• Built locality map of 7 cities of Rajasthan for delivery fleet & self-onboarding feature to decrease CAC
• Worked on multiple orders delivery product flow to reduce CPO by 20% & increase rider earnings by 50%
• Solved 3 loopholes in tech by Fraud Detection like Long Distance Travelled, Early Delivery, Cancelations
• Polished training module product flow on rider app to increase engagement & 10+ videos for retention
• Collaborated with product managers to build contactless delivery, rider temperature feature increasing DAU
• Analytics and Operations
• Led team of 10 TLs & 1500+ riders for managing operations of Jaipur, Top 10 city (25,000 daily orders)
• Analysed & monitored 15+ operations and 8+ rider performance metrics; solved for breaking metrics
• Identified 12+ different channels for getting leads; handled 4 extreme strike situations in various localities
• Revitalized operations impacted due to COVID-19 by ensuring week-on-week 10% growth of orders
• Improved order rejections by rider percentage to less than 0.5% by driving engagement activities

Jul 2019 – Apr 2020 · 9 mos

• Roles & Responsibilities
• Responsible for managing operations of 4 cities of Rajasthan
• Managed a team of 7 people and assigned tasks to them to handle daily operations
• Managed a fleet of 1000+ Delivery Partners cumulative in all cities
• Identified various operations related business challenges in different markets and devised strategies for solving that
• Coordinated with Sales team to ensure matching of supply with demand
• Key Achievement & Learnings
• Revitalized operations in Tier 4 cities
• Ensured successful takeover of UberEats operations and retention of their riders

Jun 2018 – Jun 2018 · 0 mo · Jaipur, Rajasthan, India

• Responsibilities
• Identified the target market for the clients & gathered data for sales enablement
• Used different marketing channels to perform engagement activities to generate 200+ leads
• Created content(10+ articles) to be used for Blogs and Search Engine Optimization
• Achievements & Learnings
• Explored various digital marketing channels
• Polished content writing and market research skills
• Learned how strategies are formed for solving business challenges

Jan 2018 – May 2025 · 7 yrs 4 mos · Jaipur, Rajasthan, India

• Check out my food journey on Instagram, Facebook, Moj, YouTube, Zomato as @thehungrybatman
• Worked as a social media influencer with a cumulative reach of 50k+, following of 13k+
• Devised campaigns for newly opened cafes, restaurants, lounges and promoted them through different social media channels
• Reviewed 300+ food outlets across different cities like Jaipur, Mumbai, Gurgaon, Jodhpur, Bangalore
• Google Level 7 guide with 1500+ contributions, 2mn+ views
• Organized food meetups inviting food bloggers to promote the USP of newly opened food outlets
• Promoted different events happening in the city like Beer Fest, Chocolate Fest, Standup comedy Events, Cultural events etc.

Dec 2017 – Jan 2018 · 1 mo · Bangalore

• Responsibilities
• Ensured proper flow of visual content for the application
• Built a community of 80+ explorers & travelers by interacting with them and encouraging them to share their experiences on Trell
• Prepared content for Trell blog and ensured engagement on other platforms to promote Trell
• Worked alongside with Marketing Team and oversaw marketing campaigns
• Achievements & Learnings
• Conceptualized an innovative model to organize Festival of Explorers through influencer marketing
• Convinced 25+ influencers to participate in the online festival with cumulative reach 900,000+ impressions
• Authored 25 Quora answers to promote Trell which gained 30,000+ views & 200+ Upvotes
• Learned content distribution hacks and methods to grow following on Social Media channels
• Supervised 400+ internship applicants in the assignment of creating 10 posts specified to them

Apr 2016 – Jun 2016 · 2 mos · work at home

• I worked as an intern and my job was to work in a team. We had to collect data and prepare content on it. It improved my skills like market research, content writing, team work, leadership, English proficiency.