Jan 2025 – Apr 2025 · 3 mos · Bengaluru, Karnataka, India · On-site

• Create and optimize engaging, SEO-friendly content for websites, blogs, email campaigns, landing pages, and various digital marketing platforms to drive user engagement and conversions.
• Conduct in-depth keyword research, analyze industry trends, target audience behavior, and competitor content to deliver relevant, high-performing content.
• Ensure all content aligns with brand tone of voice, UX writing principles, and overarching content marketing strategies to maintain consistency and effectiveness.
• Edit and proofread content with a focus on grammatical accuracy, readability, and clarity, using tools such as Grammarly.
• Collaborate closely with marketing, design, and development teams to deliver content that supports integrated campaigns, brand storytelling, and client deliverables.
• Manage a content calendar to plan, schedule, and ensure timely delivery of content across multiple channels.
• Craft compelling headlines, taglines, and copywriting for ad campaigns, landing pages, and promotional assets to enhance click-through rates and campaign success.

Nov 2022 – Jan 2025 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• Develop compelling, data-driven, and SEO-optimized content tailored for D2C, B2C,
• B2B, and eCommerce audiences, ensuring alignment with brand voice, content strategy, and overall digital marketing goals.
• Conduct in-depth keyword research, competitive benchmarking, and stakeholder interviews to inform scalable content strategies and boost organic search visibility across digital channels.
• Leverage tools such as Google Analytics, UX research data, and SEO platforms such as SEMrush, Ahrefs to analyze content performance, enhance the user experience (UX), and increase engagement and conversion rates.
• Distribute and promote content via social media marketing, email campaigns, and multichannel distribution, while collaborating with cross-functional digital teams to ensure user-centric and globally-aligned content execution.

Aug 2020 – Nov 2022 · 2 yrs 3 mos · Pune, Maharashtra, India · On-site

• Spearheaded traffic growth strategies, SEO optimization, content distribution, email
• marketing, and trackback implementation to drive B2C market development and audience engagement.
• Leveraged Google Analytics to set up, track, and analyze content performance metrics, uncover actionable insights, and refine content strategies to enhance engagement with B2C users.
• Gained expertise in writing content for the BFSI industry, including the Insurance sector, as well as for the Finance, Marketing, and HR domains—enabling the development of targeted, insightful, and high-impact content tailored to diverse business audiences.
• Successfully implemented weekly editorial calendars and promotional campaigns across email, web, and social media to boost customer engagement and cross-channel visibility.
• Designed and executed data-driven content strategies focused on improving organic visibility, supporting lead generation, and aligning with specific business KPIs.
• Collaborated on diverse projects for USA and UK-based clients, delivering high-impact, localized content that aligned with regional market trends and user behavior.

May 2019 – Jul 2019 · 2 mos · Surat, Gujarat, India · On-site

• Factors enhancing the effectiveness of Distribution Channel of Britannia
• Made beat planning and mapping
• Understanding the issues of retailers
• Promoting products of retailers

Dec 2018 – Jan 2019 · 1 mo · Pune, Maharashtra, India · On-site

• Understanding customer behavior for purchasing garments at pantaloons
• Billing procedure and process of cash counter
• The process of inward and outward of garments in the store