Jan 2023 – Oct 2024 · 1 yr 9 mos

• • Crafting PerceptPixel, a full stack image solution, featuring an image CDN, on the fly image transformations & a web application.

Jul 2021 – Jan 2023 · 1 yr 6 mos

• Spearheaded the design and development of Wondermart, Udaan's B2C Counterpart, driving a monthly Gross Merchandise Value (GMV) of over Rs. 1 Crore.
• 1. Built & maintained multiple microservices, ensuring outstanding performance & p99 response times of under 200ms
• 2. Developed data driven promotional strategies, leading to improved buyer repeat rates.
• 3. Created real-time monitoring dashboards for key metrics like service response times, error rates, critical logs & dependencies, cutting service disruption MTTR by ~30%.
• Designed & developed a CMS for instant app appearance customisation across screens, reducing customisation time by 90%. The enhanced sale event themes increased user engagement by 30% and conversion rates by 14%

Feb 2021 – Jun 2021 · 4 mos

• Enhanced search, discovery, product recommendations and product description for the fresh and meat categories within a diverse e-commerce platform
• 1. Achieving a significant ~60% reduction in time it takes for the users to do their first add to cart & 6%
• increase in total "add to carts" for fresh and meat products, demonstrating improved product
• discoverability
• 2. Achieving ~22% reduction on return-to-origin (RTO) rates for selective verticals

Aug 2018 – Mar 2019 · 7 mos

Oct 2017 – Jul 2018 · 9 mos