Jan 2024 – Feb 2025 · 1 yr 1 mo · Ratlam, Madhya Pradesh, India · Remote

• Leading design for International markets at Coinbase including UK, Brazil and Canada.

Mar 2023 – Jan 2024 · 10 mos · Ratlam, Madhya Pradesh, India · Remote

• Responsible for retail activation and MTU growth globally
• Increasing MTUs, reducing churn and driving growth

May 2022 – Feb 2023 · 9 mos · Ratlam, Madhya Pradesh, India · Remote

• Expanding Coinbase retail product to Brazil 🇧🇷
• Integrating local payment rail- Pix for on/off ramp of fiat
• Ensuring launch in Brazil
• Expanding Coinbase retail product to Canada 🇨🇦
• Meeting the compliance requirement to operate under regulatory guidance in Canada
• Designing and integrating Interac e-Transfer, the local on/off ramp payment methods
• Improving the onboarding funnel my making it simpler and contextual to Canada
• Ensuring launch in Canada

Nov 2020 – Jun 2022 · 1 yr 7 mos

• Leading the mobile design for the neo banking app of RazorpayX.
• The app is available in the stores.
• iOS-https://apps.apple.com/us/app/razorpayx/id1542911810
• Android-https://play.google.com/store/apps/details?id=com.razorpay.x.app

Apr 2020 – Oct 2020 · 6 mos

• Designing for neo banking platform - RazorpayX

Jun 2018 – Apr 2020 · 1 yr 10 mos · Bengaluru, Karnataka, India

• Handled the post purchase funnel including order management, self-service cx. Here are a couple of projects I had an opportunity to work upon:
• 1- CRO optimization in self serve funnel
• 2- Building end to end ticket tracking system for customer
• 3- Bringing in delight in the user experience journey post order placement
• 4- Redesigning help center based on cx strategy and UX research findings
• 5- Improving awareness of self-service among the customers
• 6- Scaling self serve pages to accommodate new commerce/non-commerce categories
• 7- Driving "exchange your phone" program and redefining the end to end experience.
• 8- Participated in UX research studies

May 2017 – Jul 2017 · 2 mos · Bangalore

• Improved the visual design to boost conversions at every step. The redesign included term selection, login-signup, e-kyc, bank statement, profile completion and NACH page. The design was kept uniform across mobile and web.
• I also worked on the merchant integration web pages including Amazon and Flipkart. I was also involved with the marketing team in delivering creatives that met the business goal.

Jan 2017 – Jan 2017 · 0 mo · Roorkee

• 1. Lead a team of 12 members to organise TEDx, a global platform which invites speakers from various fields to deliver informative talks of their subjects.
• 2. Designed the main website of TEDxIITRoorkee.
• 3. Overlooked the design of the event including flyers, brochures, sponsors' deliverables and social media collaterals.

Dec 2016 – Jan 2017 · 1 mo · Bengaluru Area, India

• || Designing for next billions ||
• My work was focused on improving the news feed experience and designing a 'block and report' feature to decrease spam and unwanted content.

May 2016 – Jul 2016 · 2 mos · Gurgaon, India

• I worked on redesign of people tab screen of the Roposo android and IOS app. It allowed users to see customized suggestions of people to follow which is currently live on the app and play stores. I was responsible for end to end process of my designs. I also designed a new flow of editing pictures by applying audio effects to them.

Dec 2015 – Jan 2016 · 1 mo · New Delhi Area, India

• www.getvoodoo.in

Jan 2015 – May 2018 · 3 yrs 4 mos · IIT ROORKEE

• www.edciitr.com

Jan 2015 – Jan 2016 · 1 yr · IIT ROORKEE

• www.img.channeli.in