Jul 2023 – Jun 2024 · 11 mos · Bengaluru, Karnataka, India · On-site

• Brainstormed with sales and marketing teams for creative growth strategies.
• Creatives for web & print, including websites & campaigns.
• Collaborated with the developer team to create digital assets for projects.
• Executed digital marketing and promotional campaigns for prominent brands.
• Created storyboards for video projects.
• Coordinated with agencies and freelancers for project success.
• Responsible for crafting all pitch decks and infographics.

Oct 2020 – Dec 2022 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• Produced 3000+ monthly creatives across print, OOH, Digital, & in-app merchandizing.
• Led a 10+ member team, responsible for 60% of udaan's creative business.
• Enhanced creative efficiency through A/B testing for optimal in-app CTR & conversions.
• Established in-app merchandising and digital creative playbook for events & sales.
• Drove efficiency through reusable assets and innovative, scheduled asset creation.
• Collaborate with marketing teams to ensure campaigns are on track and on budget.

Apr 2019 – Oct 2019 · 6 mos · Greater Bengaluru Area · On-site

• Developed an campaign for Bangalore airport, overseeing all creatives and communications.
• Generated concepts based on brand language, customer research, and client brief to highlight the airport as more than just a transit hub.
• Handled stakeholders internally and externally, presenting concepts through POCs and effective storytelling.

Jul 2015 – Mar 2019 · 3 yrs 8 mos · Mumbai Metropolitan Region

• Develop creative concepts and strategies & Manage creative staff & freelancers.
• Oversee the creative process from concept to completion.
• Communicate & present creative ideas to clients.Create brand guidelines & ensure brand consistency.
• Research and stay up-to-date with industry trends.
• Collaborate with other departments for on-time and on-budget project completion.
• Manage budgets, timelines, and deliverables.
• Build assets across Print, PR, Outdoor, internal branding, and Digital channels.
• Create an ecosystem of visualizers, designers, artists, and animators for subject matter expertise.

Feb 2012 – Jun 2015 · 3 yrs 4 mos · Mumbai, Maharashtra, India · On-site

• Manage and build the Design Team.
• Provide individual focus to local and offshore clients.
• Develop, coordinate, and facilitate projects from brief to concept to full implementation.
• Develop and implement creative strategies for a wide range of advertising campaigns
• Directly interact with clients on all projects.
• Managed a budget and worked with vendors to ensure projects stayed on track.
• Worked closely with clients to develop concepts and briefs
• Handle layouting for magazines, press, outdoor, indoor, and digital platforms.
• Conceptualize, design websites, and create creative illustrations.
• Work on Retail Solutions concept and design.

Jul 2008 – Jan 2012 · 3 yrs 6 mos · Mumbai, Maharashtra, India · On-site

• Collaborated with graphic designers and copywriters to design and develop brand collaterals & advertising campaigns.
• Managed multiple client projects, including branding, identity, print and web design.
• Oversaw production processes and ensured conceptual thinking and effective layout for various mediums such as print, outdoor media, brochures, posters, packaging, emailers, etc.