Aug 2024 – Nov 2024 · 3 mos

Dec 2023 – Aug 2024 · 8 mos

• Managed 12 accounts (Reckitt, ColPal, Nestle, Airtel Payments Bank etc) from strategic planning to seamless execution of branded campaigns.
• Spearheaded multiple new solutions for Convosight successfully, as the company was expanding its services, and created a playbook for future projects.
• Mentored direct reports.

Dec 2022 – Dec 2023 · 1 yr

• Managed 8 accounts in FMCG (Reckitt, Godrej Consumer Products Limited), Auto (Hero Moto Corp, Hyundai), Nutrition, and BFSI (Airtel Payments Bank) sectors.
• Contributed to annual revenue of 2 Crores by the successful execution of 23 marketing campaigns
• Planned offline and online engagement activities for Nestle and Hero Moto Corp branded communities, managed by Convosight.

Apr 2022 – Nov 2022 · 7 mos · India · On-site

• Reported to the Chief Integration Officer of Publicis Groupe
• Led the content strategy for Nestlé & PepsiCo pitches l Publicis won media mandate of ₹ 700Cr & ₹ 600Cr resp.
• Created content strategies for 17+ clients such as PepsiCo, Amazon, Meta, GSK, Mamaearth, Pharmeasy
• Received a strategy role offer in Publicis Media’s PepsiCo team before moving on from the organization

Jul 2021 – Aug 2021 · 1 mo

• Defined the category play and plan mix of 50+ Nivea products for an emerging E-Pharmacy portal
• Utilized Tableau on sales data of 150+ SKUs to identify trends|Identified SEO keywords for 20 SKUs
• Designed 2 promotional banners for a sampling offer | Developed listing titles for 120+ Nivea SKUs
• Created 2 playbooks from internship exp. - ‘The Intern Handbook’ and ‘E-Comm Content Basics’

Apr 2021 – Jun 2021 · 2 mos

• Executed activation on BigBasket and Grofers each | Increased the run-rate of SKU by 65% on Grofers
• Performed content analysis of 8 competitors | 10 in-depth interviews to revamp E-Com content
• Developed content (A+, B+ images, Title & Product Description) for a key category of Nivea India
• Boosted edge content score from 0 to 100 | Received 1 out 2 of the two Nivea PPI offered that year

Feb 2021 – Mar 2022 · 1 yr 1 mo · Ahmedabad, Gujarat, India

• Elected 1 of the 3 MCSA members by 200+ students of MICA | Selected and led a 7-member jr. team
• Designed a mental health program for 500+ MICA staff and students | Implemented it in 1.5 months
• Handled 2 confidential inquiries | Held 7 batch meets addressing 400+ students and their concerns
• Supervised 19 committees of MICA | Allocated a budget of 65L and managed their event calendar
• no amount of words or cv pointers can cover my learnings in this role, but they wouldn't be possible without my team mates Anuroop Agarwal and Raafid Azim.

Jan 2021 – Feb 2021 · 1 mo

• • Researched 20+ reports to derive Total Available Market, globally continent-wise for Cognecto

Jan 2020 – Feb 2020 · 1 mo · On-site

• • Led a team of 10 volunteers as Volunteer Captain and assisted the PR team of Comic Con India

Dec 2019 – Mar 2020 · 3 mos · Remote

• • Wrote 150+ articles of 2000 words as a content writer for various digital properties of TimesNext

Mar 2019 – Apr 2019 · 1 mo · Ahmedabad, Gujarat, India

• Led a team of 33 volunteers | Responsible for the PR, Creatives, and Documentation of the fest
• Achieved coverage in 35+ newspaper articles, 1 TV channel, and 1 radio station with zero spends