Aug 2022 – Nov 2023 · 1 yr 3 mos

• Led the MPL Games Product team across India, US and Africa
• Grew the new games division from 1% to ~30% of MPL's ARR
• Launched 10+ new titles working with in-house and third party developers
• Kickstarted the marketing tech initiatives, leading to 20% + RoAS improvements

Sep 2021 – Aug 2022 · 11 mos

• Ideated and developed MPL's new game strategy for RMG games
• Launched mega-successful titles like Ludo, Snakes and Ladders, 3 Card Flush, Poker Puzzle, etc.

Oct 2020 – Aug 2021 · 10 mos

• Led Kayzen's bidder and UI efforts for adapting to Apple's recent ATT update and SKAdnetwork
• Worked with key customer accounts like Zynga, Huuuge Games, etc. in order to track the impact of the algorithm changes being made in the ML models
• Worked on addition of key user behavior and user fatigue signals like session depth and contextual signals to Kayzen's ML models

Oct 2019 – Sep 2020 · 11 mos

• Led Kayzen's ML and data engineering efforts on leveraging user profiles for bettering UA and Retargeting performance
• Developed Kayzen's product strategy and features to handle industry-shaping changes like TCF 2.0, first-price movement and IDFA deprecation
• Managed Kayzen's RTB supply interfacing with top exchanges and SSPs like Mopub, Applovin, Unity, etc.
• Ideated and developed Kayzen's anti-fraud umbrella that resulted in 15-20% reduction in CPI platform-wide
• Revamped the UI for video creatives enabling advanced tracking in VAST 3.0 such as progress offsets, skip, mute, unmute, etc.

May 2018 – Sep 2019 · 1 yr 4 mos · Bangalore

• Ideated and developed social, growth features across all games at Playsimple
• Built a robust cross-promotion engine delivering hyper-growth to Playsimple's portfolio of apps
• Designed and validated the in-game economy to reduce the cannibalization in monetization and retention due to coin inflation
• Segmented the players into their behavioral personas in order to create better targeting strategies/ new features
• Managed User Acquisition campaigns across multiple Ad Networks such as Unity, Applovin, etc.

Jun 2014 – Mar 2017 · 2 yrs 9 mos · Hyderabad Area, India

• Android Phones: Developed android apps, linux binaries and kernel modules to test the sanity and stability of different software modules in a Qualcomm chipset
• Internet of Things: Developed the test bench framework for Qualcomm’s first Connected Camera and Drone products
• Developed an android application to catch all functional build failures in automation
• Involved in migration of Test Framework from Android Kitkat to Android Lollipop to Marshmallow in very efficient manner in line with Google API releases which enabled all test teams in Target org to leverage the automation framework
• Supported and guided the contingency work force and ensuring they meet the required goals

May 2013 – Aug 2013 · 3 mos

• 1. Support all enhancements in CIT automation framework across India, China and San Diego.
• 2. Ensure all Android flavors are supported on the CIT APK and timely adhere/adapt to Android updates.
• 3. Ensure to timely deliver/deploy test cases geographically within Target acceptable timelines.
• 4. Ensure to deliver quality automation framework and catch all functional build failures in CIT.
• 5.Proactively triage issues and attend Target integration team related queries related queries on CIT