Jan 2025 – May 2025 · 4 mos · Bengaluru, Karnataka, India · Hybrid

• Major Focus: Digital Accounting, Business Accounts, Card Transactions
• Successfully led the migration of 800+ Hong Kong clients from Nium-SG to DBS-HK, with more than 90% Accuracy rate
• Designed and shipped QuickBooks Online integration in the platform, enabling swifter accounting ops for 1,000+ clients
• Designed and shipped a premium metal card for Hong Kong clients ensuring consistency across payment infrastructure.

Oct 2024 – Present · 1 yr 7 mos · Bengaluru, Karnataka, India

• Designing Insights from VoC, so that the A-team can take effective decisions !

Oct 2023 – Oct 2024 · 1 yr · Bengaluru, Karnataka, India

• Secured PPO
• Internship Extension x3

Sep 2024 – Jan 2025 · 4 mos · Bengaluru, Karnataka, India

• Built and launched 4 in-house analytics tools for Amazon sellers, including ROAS & ACoS calculators, cross-metric comparison dashboards, and a Dayparting optimizer to improve ad spend efficiency (Built the logic for dayparting optimiser from scratch)
• Drove sales pipeline by cold calling US clients, consistently setting up 5+ meetings per month. Used tools like Apollo and PhantomBuster to generate high-quality leads aligned with ICPs.
• Designed and executed the GTM launch strategy of the new products, coordinating influencer outreach, platform rollouts, and website positioning to maximize adoption.

Feb 2024 – May 2024 · 3 mos · Bengaluru, Karnataka, India · Remote

• Conducted thorough analysis of over 1500 web pages from Mailmodo's mobile and desktop websites for optimization.
• Identified and assessed elements impacting web vitals ( INP & LCP specifically ), validating findings in lab and user environment
• Prioritized issues through market research and delivered technical solutions to address identified problems effectively.
• Collaborated with developers to implement recommended solutions, ensuring seamless integration and search engine optimization
• Generated comprehensive reports detailing findings, technical solutions, and implementation strategies for enhanced SEO performance.

Nov 2023 – Mar 2024 · 4 mos · Dhanbad, Jharkhand, India

• 0 -> 1

Jun 2023 – Sep 2023 · 3 mos · India · Remote

• Led development of MVP, created wireframes, prioritizing essential features, and identified P0 & P1 bugs, after stress-testing extensively to mitigate potential failures.
• Crafted a Retool dashboard to visualize the North Star metric at every stage of customer funnel , ensuring continuous monitoring. Analyzed over 400 user behaviors using Smartlook and optimized the subscription funnel leading to a remarkable 200% weekly increase in subscribers.
• Implemented sprint system from scratch to streamline release processes and increased release time to 2 releases per week.
• Designed metrics for every stage of the product funnel, seamlessly integrating Mixpanel and Google Analytics for comprehensive tracking. Assisted developers by designing metrics which could help verify the data coming from Mixpanel and Google Analytics through backend database.
• Internship Extension x3

Jan 2023 – Mar 2023 · 2 mos · New Delhi, Delhi, India · Remote

• Developed new strategies for sales operations and increased conversions by 40%
• Ideated and executed influencer based media campaigns which increased the reach by 115%
• Worked on product listing and ranked the product #1 on various platforms like TripAdvisor
• Executed a coupon based marketing campaign to facilitate the launch of the mobile app.

Sep 2022 – Dec 2022 · 3 mos · Singapore, Singapore · Remote

• Worked on designing features of the product “Adscope” , (a tool used to optimise conversion in affiliate marketing) after rigorous competitor and market research
• Wrote efficient PRDs , collaborated directly with co-founders and tech leads.
• Prepared pitch decks for B2B clients and sales proposals