Apr 2022 – Jul 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

• Nurture a cross-functional design team, fostering a positive work culture and driving design excellence.
• Define and align the design strategy, ensuring consistent and scalable frameworks for enhanced user experiences.
• Collaborate closely with stakeholders to shape the product roadmap and product strategy, drive alignment, and deliver on-time, high-quality solutions.
• Led transformative design initiatives: comprehensive revamp of Food and FMCG category, customer centric cart and checkout redesign, and enhanced product hygiene.
• Led the successful revamp of Pharma category, improving usability and customer satisfaction.
• Advocate for user-centered design principles and mentor team members for their growth and development.
• Initiated Virtual Coffee Chat sessions to promote informal training, foster dialogue, and boost team morale.

Dec 2020 – Mar 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India

• During the later half of my stint with Go-MMT, I focussed on enhancing the overall design experience for MakeMyTrip Hotels. During this time with my stellar Hotels UX team, we led the execution of details page redesign, Ultra-premium hotels funnel, Homestays funnel enhancements, Filters revamp and other usability fixes.

Apr 2019 – Nov 2020 · 1 yr 7 mos · Bengaluru, Karnataka, India

• In 2019, I joined Go-MMT group to lead the design charter for various Lines of Business at Goibibo
• (a subsidiary of MakeMyTrip Limited). During this time with my team of young passionate UX designers at Goibibo, we executed a number of design solutions to reshape the online experience of the way India travels.
• At Goibibo, led the execution of a series of design revamps such as redesign of Hotels desktop
• funnel, App homepage and GoTribe, which is the Customer Loyalty Program for Goibibo. Some
• other strategic projects were Contactless Check-in, Payment features, AdTech platform guidelines and more.

Nov 2017 – Mar 2019 · 1 yr 4 mos

• New features design explorations for Microsoft Teams

Sep 2016 – Nov 2017 · 1 yr 2 mos

• Led various design efforts at Bangalore for O365 Groups (Office Admin Centre, Exchange Admin Centre) and Microsoft MileIQ.
• KEY PROJECTS
• Worked on the UI for Microsoft Connections app which allows Small Medium Businesses to create referral campaigns to promote their products or services.
• Worked on a number of features such as bulk migration of a distribution list to O365 Groups, revamped navigation bar in EAC for O365 Groups.
• For MileIQ, I defined the experience for personalisation features and various outage scenarios in the app, payment and subscription management for the desktop dashboard and offline mileage reports.

Oct 2015 – Sep 2016 · 11 mos · Bengaluru, Karnataka, India

• During my stint with Seller side of Flipkart, managed a team of designers to support various features and design requirements for the seller portal
• KEY PROJECTS
• Co-created the design library + design guidelines for the Flipkart seller portal to ensure it was consistent in design across various products and features
• Lead designer for the seller-consumer chat experience for Flipkart's in-app chat service 'Ping'.

Oct 2013 – Sep 2015 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Participated in and managed a number of top-to-mid level projects with key responsibilities including resource allocation, leading and executing designs for Flipkart. Actively participated in hiring to grow the
• design team.
• KEY PROJECTS
• Led the design and execution of the new Flipkart logo in collaboration with an external agency
• Led the execution of Flipkart’s rebranding on the consumer platform, ensuring the consistency of the brand’s expression across different channels. Defined treatment of implementation, primary and secondary color palette, iconography, service logos, etc.
• Designed and defined guidelines for the identity of a family of apps recently launched by Flipkart
• Devised and executed Flipkart’s app for the Windows Phone. Over its lifecycle, supported design execution of various features on the platform
• Defined pattern library for different platforms that designers can use to create designs with ease while ensuring consistency in designs
• Defined design guidelines for the co-branded store on Flipkart
• Helped in building Flipkart as an Ad platform. Defined guidelines for various banner ads and promotional content for Flipkart
• Led the execution of Stores on Flipkart. Participated in design and execution of a number of brand and thematic stores on Flipkart

Jun 2011 – Oct 2013 · 2 yrs 4 mos · Gurgaon

• As part of the Recruitment Marketing team, supported a number of employment branding initiatives at Sapient India. Working collaboratively with ACDs and copywriters to develop concepts in line with visual design guidelines and best practices for Sapient.
• KEY RESPONSIBILITIES
• Conceptualisation and formulation of creative themes, mockups
• Design and execution of print/digital campaigns (Online banners, EDMs, and other key features)
• Worked with editorial team to develop design solutions
• Ensured that communication is in accordance with the brand guidelines and specifications
• Translated business and communication goals into unique and creative solutions
• Created custom illustrations or other graphic elements for various creative activities
• Created components for repetitive tasks, making workflow easier. Created ready to use HTML mail templates to streamline production
• Provided creative oversight on advertorials and special projects

Dec 2007 – Aug 2011 · 3 yrs 8 mos · Bengaluru, Karnataka, India

• Supported AOL’s Global Brand team and the AOL UK Studio Sales team on various brand initiatives with design mocks & concepts. Supported the AOL UK sales team with miscellaneous marketing campaigns and developed several micro sites, walkthrough animations for sales pitches as well as a number of interactive Flash-based games.
• KEY RESPONSIBILITIES
• Identified user & stakeholder requirements
• Conceptualized and prototyped design solutions (e.g. navigation models, information architecture, wire frames, interactive prototypes etc) based on user research,
• Identified proper tools for prototyping/wireframe creation
• Developed Flash based RSS feed Module and Content based games for AOL UK
• Created Design Related Documents and design guidelines for AOL UK
• Designed, managed and provided creative oversight for marketing communication during various AOL India events
• Video recording/editing of quarterly video newsletter for AOL India Campus
• Merchandise Design for AOL India Brand Shop

Jun 2006 – Nov 2007 · 1 yr 5 mos

• Designed (Layout, HTML/CSS) the DishTV India website. Developed design themes for various in-house campaigns, outdoors, targeted direct marketing mailers and various other marketing communication collaterals.
• KEY RESPONSIBILITIES
• Ideated on and executed themes for in-house campaigns and outdoors, direct marketing mailers, and various marketing communication as per the ongoing campaign
• Conceptualised and designed online banners for digital media
• Provided creative/design themes for weekly direct mailers for the Movie on Demand service on DishTV
• Created Small on-air commercial and animations using Flash Animation for DishTV campaign for OOH Media during CAS (Conditional Access System)
• Demo presentation for DishTv active services
• Conceptualised and executed POS material and branding for outdoor activities during the 2007 Cricket world cup

Jul 2005 – Jun 2006 · 11 mos

• KEY RESPONSIBILITIES
• Designed homepage layouts for various network websites of CIL
• Designed online cards and homepage layouts
• e-Marketing campaigns
• Designed newsletters and online promotion material
• Application interface for Maps of India CD ver 5
• Online map customization application for www.mapsofindia.com using Flash and CorelDraw