Jul 2022 – Dec 2022 · 5 mos · Bengaluru, Karnataka, India

Jan 2021 – Jun 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India

Nov 2019 – Dec 2020 · 1 yr 1 mo · Bengaluru, Karnataka, India

Apr 2019 – Sep 2019 · 5 mos · Bangalore

• Led the payments experience on consumer app; focussed on driving digital payments adoption.
• Extended Card & UPI payments to all users, integrated GPay & used targeted marketing to drive a 22% increase in cashless rides.
• Redesigned the payment flow to nudge users towards digital payments & introduced the flexibility to add or change payment mode after booking a ride, leading to a 14% increase in cashless rides.

Apr 2018 – Mar 2019 · 11 mos · Bangalore

• Improved Ola’s App Store rating in Aus from 2.5 to 4.7 by introducing a rating collection mechanism in the app.
• Enhanced signup flow to improve conversion by 14%, thereby increasing customer acquisition in international markets.
• Reduced account hacking instances by 70% via 2-factor authentication & blocking of suspicious login attempts.

Nov 2016 – Mar 2018 · 1 yr 4 mos · Bangalore

• Designed & optimised pricing experiments to understand customers’ price sensitivity and achieved a 2% increase in GMV/hr.
• Owned end-to-end analysis of various dynamic pricing products & generated insights to optimise algos & increase GMV/hr.
• Simulated the impact of cost-based rate cards & use of multiple routes for upfront fare calculation to drive roadmap planning.

Aug 2015 – Oct 2016 · 1 yr 2 mos · Bangalore

• Owned analysis of several A/B tests on home loans website and made recommendations for future web page designs & tests.
• Built a business case and drove the team to consensus on building a new online home loan application.
• Analyzed usage & impact of a web portal for auto dealers and created a data driven targeting strategy to increase adoption.

Jun 2014 – Jul 2015 · 1 yr 1 mo · Bangalore

• Designed dashboards & click-maps to monitor performance of Home Loans web pages and to track results of A/B tests.
• Analyzed lead conversion and created a lead segmentation criterion for efficient prioritization of leads by Sales team.

May 2013 – Jul 2013 · 2 mos · Bangalore

• Implemented image & video compression algos in C++ and Assembly language and optimized them using SIMD architecture.