Sep 2021 – Dec 2022 · 1 yr 3 mos · India

• Responsible for the B2B app experience across Clothing, Footwear, Electronics and Home & Kitchen categories

Nov 2016 – Aug 2020 · 3 yrs 9 mos · Mumbai

• Founded & scaled Papeljam, a D2C brand in the premium stationery & lifestyle segment
• Key Business Metrics:
• Bootstrapped a stationery brand in a highly unorganized market, with an avg. gross margin of 49%, above industry average of 40%
• Achieved break-even in 3 months of operation; Scaled the company to INR 20L in annual revenue (FY19-20) at a 3Yr CAGR of 29%
• Serviced 3500+ unique customers while maintaining 47% customer retention rate through cross-selling, targeted offers and email marketing
• Product Development & Strategy:
• Research: Interacted with 500+ customers to understand their buying patterns, pain points, identifying opportunities for new products
• Product Roadmap: Identified 8+ high growth product categories, created roadmap and designed, prototyped and launched 100+ SKU’s
• Scaled up D2C website by devising strategy to go omni-channel; Increased revenue share of D2C channel from 20% to 60% (’18 to ’20)
• Drove marketplace share and increased revenue by 20% by listing on Amazon India (Part of Launchpad Program), Scootsy & Nykaa

Sep 2014 – Nov 2016 · 2 yrs 2 mos · Opera House

• Preparing strategic marketing & communication plans for each client
• Ground level customer activation through events & brand associations
• In-store placements & stocking
• Celebrity sourcing
• Identifying events & exhibitions to be a part of according to the target audience
• Strategic brand associations & tie ups for brand development
• Cross promotions in order to tap into the database of other brands while increasing brand visibility
• Relevant media placements like magazine advertisements, online portals, etc
• Associations with magazines for increasing brand visibility
• Negotiating the best deliverables for brand tie ups
• E-commerce & mobile application listings
• Identifying opportunities for brand sponsorships
• Influencer & blogger engagement in order to spread the word about the brand, new collections, event announcements thereby leading to brand development
• Event planning- conceptualization and execution- in order to target key groups
• Organized events with expat groups for brand engagement
• Voucher tie ups with brands having the right target audience
• Generating leads for sales
• Relationship building
• Collating the database for the individual brands
• Business Development:
• Pitched to prospective clients to get them on board by making presentations highlighting the marketing & pr strategy we would be using for developing their brand.
• Generated revenue for the company by getting a client on board (Designer Sonam Parmar)
• Clients serviced: (across the food, fashion & lifestyle sector)
• Spa La Vie by L’occitane
• Warren Tricomi salon
• Just Herbs skincare
• Sugarbox
• Designer Sonam Parmar
• Olive Tree Trading
• Camessi Bespoke Menswear

Jul 2014 – Jul 2014 · 0 mo · Colaba

• Assisted in Photoshoots for the magazine cover
• Coordinating with designers for sourcing outfits for shoots
• Helped in fashion research
• Content creation for product descriptions in fashion pages

Apr 2013 – Apr 2013 · 0 mo · Lower Parel

• Worked on social media marketing for brands like Maybelline and FirstCry
• Creating content banks for their daily social media updates
• Moderating their Facebook & Twitter pages
• Ideation for their social media campaigns

Dec 2012 – Dec 2012 · 0 mo

• Assisted in the Hello Hall of Fame awards
• helped in fashion research
• Content creation for product descriptions in fashion pages

Apr 2012 – May 2012 · 1 mo

• Making sales pitches about their properties via cold calling
• Sales pitches by visiting corporate areas in various locations