Anuj Arora

Co-Founder

Mumbai, Maharashtra, India4 yrs 7 mos experience

Most Likely To Switch

Key Highlights

Led technology development for SmartThings with 6M+ users.
Increased user engagement through strategic CRM development.
Consulted startups across multiple tech industries.

Stackforce AI infers this person is a Product and Technology Leader with expertise in EdTech, PropTech, and IoT.

Contact

Skills

Other Skills

Android DesignAndroid DevelopmentBrand ManagementBrand MarketingBusiness AnalysisBusiness MathematicsBusiness PlanningBusiness ProcessBusiness RequirementsCommunicationData AnalysisDigital MarketingE-CommerceEdtechEntrepreneurship

About

I build and scale digital products for startups — from the first line of code to real business impact. Over the last few years, I’ve worked across 30+ startups in EdTech, PropTech, HealthTech, and beyond — helping them turn bold ideas into working, scalable platforms. At Samsung, I led technology development for a new vertical, filed patents, and built features for SmartThings, used by 6M+ users. What sets me apart is a deep understanding of both product and people — I’ve led GTM strategy, CRM development, and digital growth initiatives that increased user engagement, reduced costs, and improved conversion. Let’s connect if you’re building something ambitious in tech or looking to collaborate across product, strategy, or go-to-market.

Experience

Propkee

Program Manager

Apr 2025 – Present · 11 mos

Starkid

Founder

Apr 2024 – Present · 1 yr 11 mos

Xlri delhi-ncr

Tech Incubator

Jan 2024 – Jul 2024 · 6 mos

Led the Product Development for a new GenAI startup which generates architectural floor plans based
on plot shape and user requirements which generates a yearly revenue of 1.2 crores.
Strategically led the development of a CRM for an educational institute to streamline their admission
and referral process which led to a 30% increase in admission rate.
Consulted an in-home healthcare services company by performing market research and strategically building their digital presence, leading to a 30% increase in new users and a 20% decrease in people
costs.

Samsung electronics

2 roles

Senior Software Engineer

Promoted

Apr 2022 – Jun 2023 · 1 yr 2 mos

Led the technology development of a new business vertical while directly reporting to Samsung India CTO.
Filed 2 utility patents with the Indian and US Patent Office
Owned Product Roadmap Planning and delivered quarterly feature releases for the Samsung SmartThings application, which has 6 million+ MAU.

Software Engineer

Jan 2021 – Apr 2022 · 1 yr 3 mos

Engaged in a strategic partnership with Google to plan and develop Samsung applications compatible with Android Auto, thereby creating a presence on 200 million+ vehicles.
Optimized the user onboarding journey by implementing personalized recommendations resulting in a 20% increase in product usage.
Analyzed 10000+ user reviews on Play Store and identified the scope for UX improvements which reduced one-star ratings by 70%.

Placement rush

Co-Founder

Feb 2021 – Apr 2021 · 2 mos

Mind mapperz

AI Intern

Jul 2020 – Aug 2020 · 1 mo

Developed a GenAI product that automatically creates Question Papers which resulted in a 90% reduction in time for setting question papers for teachers.
Integrated data analysis to create a Personalized Question Paper for every student, which focuses on weaker areas, which resulted in a 15% increase in student scores.

Samsung electronics

Summer Trainee

May 2019 – Jul 2019 · 2 mos · Bengaluru Area, India · On-site

Developed the application layer over their Iotivity Stack.
Reduced battery consumption by 30% by using a novel algorithm.
Profiled and analyzed battery, memory, and CPU utilization for different types of user profiles.