Jan 2024 – Apr 2024 · 3 mos · Delhi, India · On-site

• Developed engaging POS materials (tent cards, standees, stickers) to promote offers and new products at Basil kiosks.
• Enhanced kiosk visual appeal and functionality with strategic design improvements, including stickers, labels, and illustrations.
• Created innovative packaging designs for products like shot glasses and Zomato packaging, balancing aesthetic appeal with functionality.
• Designed a comprehensive brand book with guidelines for design, social media, and kiosk operations, reinforcing brand identity.
• Crafted promotional content for summer campaigns and event creatives, driving brand engagement and customer interaction

Jun 2023 – Aug 2023 · 2 mos · Mumbai, Maharashtra, India · On-site

• Collaborated with clients including TATA Steel, Mahindra Tractors, and Lodha Builders to design user interfaces and improve user experiences.
• Conducted user research, wireframing, prototyping to ensure optimal usability and satisfaction.
• Contributed to the development of interactive digital solutions and supported the design team in various projects.

Jul 2021 – Aug 2021 · 1 mo

• Designed engaging Instagram posts to enhance the brand's social media presence.
• Utilized graphic design skills to create visually appealing content that resonated with the target audience.
• Supported the marketing team in developing and executing social media strategies.