Mar 2024 – Jan 2025 · 10 mos · Gurugram, Haryana, India · On-site

• Responsible for driving business growth for the large Pharmaceutical companies on the platform.

Apr 2023 – Feb 2024 · 10 mos · Gurugram, Haryana, India · On-site

• Ads Monetization:
• Leading a team of 2, managing a portfolio of 80+ brand, generating ~8cr monthly Ads revenue
• Achieved 2X growth in the number of investing accounts; 2.5X growth in the monetization revenue in FY 23-24
• Coordination with Product & Data team to create, test and improve the in-app assets, to maximize Ads revenue
• Analyzing various marketing campaign KPIs to ¬enable 80+ active Brands to maximize growth on the platform
• Managing end-to-end execution of brand marketing campaigns, involving planning, reporting & analysis
• Category Marketing
• Leading Sell-side for Categories contributing 30% GMV, responsible for planning & driving monthly marketing plan
• Achieved 7% M-o-M growth for focus categories, v/s 4% BAU growth in FY 23-24 through marketing interventions
• Responsible for driving category events, in collaboration with product, merchandising and category teams
• Optimizing category led campaigns on the app by analyzing in-app metrics - Impressions, CTR, & Conversion

Jul 2022 – Mar 2023 · 8 mos

• Managing the Ads-Sales portfolio of 55+ Emerging & existing FMCG brands, generating 60L+ monthly revenue
• Responsible for execution of Digital Ads-campaign, from creating initial pitch deck to monthly campaign reports
• Creating the FMCG monthly calendar, detailing business priorities as per seasonality and category nuances
• Provided insights of Category performance on app using tools such as SQL, to drive category priorities

Sep 2021 – Jun 2022 · 9 mos

• Development and maintenance of Discovery & Monetization Assets, Promotion capabilities for Food-FMCG vertical
• Managed the end-to-end development of App home `page to drive Organic growth for Food-FMCG Vertical
• Worked closely with product team to conceptualize and pilot new capabilities, improving user experience
• Allocation of App Real Estate maintaining neutrality between Category, Demand and Monetization Objectives
• Tracking and Improving conversion funnel from different paths to purchase – Search, Browse & Discovery

Jul 2021 – Aug 2021 · 1 mo

• • Spent 2 months on the field in Delhi-NCR territory, understanding the customer buying behavior and patterns

May 2020 – Jun 2020 · 1 mo

• Worked as an intern in the APAC region working on the Project: Action plan for pre and post pregnancy care for mother and baby in the Bangladesh Market.

Jul 2016 – Apr 2019 · 2 yrs 9 mos · Greater Vadodara Area

• Greenway is India's largest clean cookstoves manufacturer and seller.
• Achievements:
• Awarded the TIME Magazine- Start-up Sustainability Pioneer award as a part of the 5-member Design team.
• Granted design rights by the patent office, GOI for developing a unique design for ‘Greenway Free-TV’.
• Product Design:
• Conceptualized and Designed ‘Greenway Free TV’, a TV service providing 200+ channels for free without any monthly rental.
• Conceptualized a low-cost headend system, for cable TV operators in sparsely populated areas to service viewers.
• Market Research:
• Conducted demos in 50+ villages across 6 states, spreading awareness about the product to end consumer.
• Operations:
• Led implementation of ERP software at the factory, thereby improving production planning and data recording.

Jun 2015 – Jul 2015 · 1 mo · Vadodara, Gujarat, India

• Tested prototypes of a unique biomass cook-stove capable of generating up-to 14W of electricity. Conducted various tests of the new product in CRDT Lab (Centre for Rural Development and Technology) at IIT, Delhi.

Jun 2014 – Jul 2014 · 1 mo · Faridabad, Haryana, India

• Working in the project department, I developed the drawings for the new engine assembly plant at the factory, with a planned capacity of 12 engines per work-shift.

Aug 2013 – May 2016 · 2 yrs 9 mos

• College Tech Team: Team Raftaar is the first Indian Vehicle team to design and fabricate a fully bodies Human Powered Vehicle, competing in competitions both at the national and the international level.