Akshay Gupta

Data Scientist

Bengaluru, Karnataka, India4 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in dashboard automation and data visualization.
Proven track record in optimizing marketing performance.
Strong analytical skills with a focus on data-driven decisions.

Stackforce AI infers this person is a Data Analyst specializing in Marketing Analytics within the MarTech industry.

Contact

gakshay1210@gmail.com LinkedIn

Skills

Core Skills

Data AnalysisDashboard MetricsData VisualizationMarketing Analytics

Other Skills

A/B TestingAdobe AnalyticsAmazon RedshiftAnalytical SkillsApache SparkApache SupersetClickstream DataDashboard AutomationData ScienceDigital MediaETLExtract, Transform, Load (ETL)Google Cloud PlatformHadoopHiveQL

About

Results-oriented Senior Data Analyst with 4+ years of experience leveraging SQL, Python, and advanced analytics tools to improve marketing effectiveness and business performance. Demonstrated expertise in dashboard automation, A/B testing, data visualization, and cross-channel performance optimization using Looker Studio, BigQuery, and Adobe Analytics. Proven ability to translate data insights into strategic business outcomes for global organizations.

Experience

4 yrs 10 mos

Total Experience

2 yrs 5 mos

Average Tenure

3 yrs 8 mos

Current Experience

Lowe's india

2 roles

Senior Analyst

Promoted

Jul 2024 – Present · 1 yr 10 mos · Bengaluru, Karnataka, India · On-site

1. Built automated Looker Studio scorecard tracking paid media, customer health, creator KPIs; onboarded 150 stakeholders for instant visibility.
2. Transitioned display campaign reporting from vendor-managed to in-house, saving ₹500K annually and 3,000 manual hours
3. Led A/B testing and controlled experiments to optimize media spend, increasing conversion rate by 15% and CTR by 10%
4. Conducted Market Basket Analysis to launch bundled ads, boosting conversions by 12% and lifting average order value
5. Developed unified owned media dashboard (Email, SMS, Push), integrating omni-channel metrics for holistic tracking

Looker StudioA/B TestingDashboard AutomationSQLPythonData Analysis+1

Analyst

Aug 2022 – Jun 2024 · 1 yr 10 mos · Bengaluru, Karnataka, India · On-site

1. Built DIY Market Share Dashboard for retailer/category insights using Numerator TruView
2. Enhanced in-store sales contribution resulting in significant dividend growth for Lowe’s.
3. Collaborate with cross-functional teams to identify business objectives and provide data-driven solutions.
4. Dive deep into campaign performance data to identify opportunities for improvement
5. Migrated legacy ETL pipelines to Google Cloud Platform, improving data reliability and reducing downtime
6. Partnered with engineering/product teams to design scalable analytics solutions for marketing efficiency

Numerator TruViewETLGoogle Cloud PlatformSQLData AnalysisMarketing Analytics

Tredence inc.

Data Analyst

Jun 2021 – Aug 2022 · 1 yr 2 mos

1. Interacted with stakeholders (Developers, Data Science, Product Manager) and understand their business requirements
2. Perform Ad-hoc analysis using SQL
3. Driving business metrics and goals, track, and measure activities
4. Data analysis and build solutions based on insights captured from data
5. Review, Validation & Documentation of Look-back issues
6. Automating the manual tasks using Python

SQLPythonData Analysis