Jul 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India · Hybrid

• 1. Built and scaled a social and creator commerce platform profiling influencers across YouTube, Instagram, and TikTok, improving campaign ROI by 40% through data pipelines and deep learning algorithms.
• 2. Increased multi-channel creator content adoption by 60% by launching new publishing workflows and engagement features tailored to both brand and influencer needs.
• 3. Launched B2B product improvements driving 35% MoM growth in engagement and expanding user-generated content contributions at scale.
• 4. Improved creator performance visibility by designing analytics dashboards and feedback loops, enabling brands and creators to make campaign decisions 25% faster.
• 5. Expanded shoppable content monetization by 20% through partnerships and API integrations with YouTube, Meta, and TikTok.
• 6. Worked with cross-functional teams of 25+ across engineering, design, and product to deliver creator commerce products spanning B2C (engagement), B2B (self-serve), and AI/ML initiatives—consistently meeting OKRs.
• 7. Accelerated product adoption by 30% through self-serve onboarding flows and product-led growth strategies for SMB and enterprise clients.
• 8. Worked with global Product teams, embedding best practices in product discovery, experimentation, and cross-functional execution.

Mar 2020 – Sep 2025 · 5 yrs 6 mos · New Delhi, Delhi, India · On-site

• What I do at Livofy?
• 1. Launched Mobile and Web products: Developed and launched Android, iOS applications and Web Products with AI based features, contributing to an impressive 20,000+ paid users with annual recurring revenue exceeding 1 million USD within 24 months.
• 2. Gamified Recommendation Engine: Improved the overall retention and user adherence by 12% through gamified nudges and building recommendation engine based adherence improvement features.
• 3. Enhanced Revenue Streams: Implemented upsell and cross-sell strategies on the web and app platform, leading to a substantial 15% increase in Average Revenue Per User (ARPU).
• 4. DAU Improvement: Applied data-driven insights from A/B tests to optimize the free and paid user acquisition, resulting in a remarkable 20% improvement in app’s DAU in 6 months.
• 5. Operational Efficiency Improvement: Led collaborative efforts across teams, gathering requirements and prioritizing features to develop automation tools using machine learning based recommendation engine. This initiative achieved a notable 25% reduction in operational costs.
• 6. User-Centric Feature Implementation: Incorporated user feedback and interviews to enhance product features, resulting in a 15% increase in customer retention and an improved Net Promoter Score (NPS) from 2022 to 2023.
• 7. Streamlined Onboarding Process: Identified and addressed customer pain points, resulting in a 10% improvement in app activation through a redesigned onboarding user experience.
• 8. Cross-Functional Growth: Collaborated with cross-functional teams including UX, engineering, and business, contributing to a remarkable 30% growth in Customer Lifetime Value.
• What Fuels me?
• Innovating on behalf of our customers by proactively implementing improvements, enhancements, and customisations.
• Interacting with business and technical partners or seeking feedback from stakeholders.

Aug 2019 – Mar 2020 · 7 mos · Noida, Uttar Pradesh, India

• Innovaccer is a Series E funded Healthcare Technology company with over $5Billion valuation.
• Part of the responsibilities included:
• Worked essentially in the Value-Based Care market to generate Sales Qualified Leads which accounts for more than a Million ARR.
• Worked towards scaling lead generation via events, resulting in a significant contribution to the Sales Pipeline Value.
• Creating an ecosystem of customers and end-users via marketing engagements.
• Curating and promoting case studies, coordinating webinars, events and other engagements for our customers.
• Worked towards the alignment of Partnership & Marketing Teams for Better Results.
• Research conducted into the VBC market along with account level and contact level research in-depth internal and external stakeholder coordination, booth management, planning networking sessions with our prospects, customer and partner involvement at our booth and other engagements.

Feb 2019 – Jun 2019 · 4 mos · Bengaluru Area, India · On-site

• Play Simple is one of India’s most exciting, fast-growing and largest mobile gaming companies. Founded in 2014, and backed by Elevation Capital and Chiratae Ventures, our vision is to create simple, impactful casual game experiences at a massive scale.
• Part of the responsibilities included:
• Worked closely with product leaders as a data-driven advisor and partner on strategic issues.
• Collaborated with game teams to deliver actionable insights into games to further increase user acquisition, engagement and monetization.
• Proactively performed a wide range of analyses to identify trends, issues, and opportunities across games to help continue to improve gameplay.
• Answered business-related questions through exploratory data analyses and ad-hoc reporting.