Sep 2021 – Apr 2023 · 1 yr 7 mos · Gurugram, Haryana, India

Oct 2020 – Sep 2021 · 11 mos · Gurugram, Haryana, India

• Leading and performing of automation of business-centric reports using Tableau, Advanced Excel & MySQL
• Developing Projection Models for the future sales and creating targets for marketing, Retail teams
• Analyzing data and converting it into actionable insights to improve our business performances.
• Creating business & product level reports to see daily/weekly/monthly trends, performances such as usage, volume, success and conversion rate of transactions, and other reports.
• Leading a team of 8-10 Analysts and Sr. Analysts to develop and deliver the models to the senior team
• Handling multiple work streams across different departments to provide insights using Live Tableau Dashboards

Aug 2019 – Oct 2020 · 1 yr 2 mos · New Delhi Area, India

• Leading Oncology and vaccines forecasting workstreams for multiple blockbusters drugs having sales of more than $1Bn in the US
• Working on multiple forecasting models for various inline and pipeline products to provide data-driven insights
• Designed and developed a live interactive dashboard consolidator for tracking and comparing KPIs across geographies
• Performing user research, A/B Testing, and handling large data sets to generate insights about the requirements of the user
• Tracking digital footprints step-by-step to understand user behavior and validating the hypothesis
• Leading end-to-end projects for various brands including requirement gathering, scooping, execution, and key discussions with client leadership

May 2017 – Jul 2019 · 2 yrs 2 mos · Gurgaon, India

• Implemented conversion Quotient methodology to increase lead generation, ROI and conversion rate
• Designed a dashboard to track performance digital marketing campaigns for a leading healthcare product at sub geographic level to identify and capitalize on customer loyalty & engagement
• Developed an analytical model to track lead generation cohort and provide them customized offers
• Liaised with cross-functional teams from product conception through launch and multiple iterations. Increased 5 efficiency measures by 25%+
• Enabled data-driven decision making by crunching large data points and summarizing key actionable insights by using Tableau, SQL, and other advanced tools
• Gained a deep understanding of users and customers, identify and fill product gaps and generate new ideas that improve user experience and drive growth
• Managed the entire product life cycle, starting with strategic planning to the end product

May 2014 – Aug 2015 · 1 yr 3 mos · Gurugram, Haryana, India

• Delivered average annual sales growth at 42% for clients, with some achieving up to 200% increase
• Revamped the client’s products and increased their conversion quotient and ROI by 4X