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Ananya Adak,(M.B.A)

Digital Marketing Specialist

Gurugram, Haryana, India2 yrs 2 mos experience

Key Highlights

  • Dual MBA in Marketing and Finance.
  • Extensive experience in social media management.
  • Proficient in e-commerce content creation.
Stackforce AI infers this person is a Digital Marketing Specialist with strong expertise in E-commerce and Social Media Marketing.

Contact

Skills

Core Skills

E-commerceSocial Media MarketingData AnalysisDigital Marketing

Other Skills

A/B TestingAPI DevelopmentAd copyAdobe ExpressAdvertising SalesAlibabaB2C e-commerceBengaliBusiness AdministrationCampaignCanvaClient RelationsCopywritingCustomer RetentionDigital Media

About

• MBA (Marketing+ Finance) Dual Major • Freelance Digital Marketing and Graphic Designing Experience • Elected Student Training and Placement Officer • Elected Internal Complaint Committee Member • Letter of Recommendation in Social Media Advertising

Experience

Chokore

Social Media and Content

Sep 2024Sep 2025 · 1 yr · Gurugram, Haryana, India · On-site

  • Social Media Management: Handling Facebook, Instagram, LinkedIn, YouTube, Pinterest, and X using Canva, Figma, and Photoshop. Skilled in content planning, calendars, and tracking performance to drive growth.
  • Ad Copywriting: Writing persuasive ad copies for fashion accessories to boost engagement and conversions.
  • E-commerce Content: Creating SEO-optimized product descriptions, PLP & PDP content, and titles for Amazon, Myntra, Ajio, and Nykaa.
  • UI/UX Design: Designing visually appealing, user-friendly digital interfaces with a balance of aesthetics and functionality.
  • Creative Content Creation: Developing reels, creatives, and video shoots; coordinating with models for premium visuals.
  • Copywriting & SEO: Producing banners, newsletters, marketplace content, ad scripts, blogs, and captions optimized for search engines.
  • Performance Analytics: Monitoring YouTube/social media growth and campaign results; refining strategies with insights.
  • Image & Video Editing: Enhancing product images and editing videos for strong brand storytelling.
  • Customer Engagement: Managing reviews, responding to feedback, and building trust and credibility.
  • Email Marketing & Automation: Creating promotional/newsletter campaigns and automation workflows to drive retention.
  • WhatsApp API Content: Crafting broadcasts, support replies, and re-engagement campaigns via WhatsApp Business API.
  • Segmentation: Developing targeted strategies for Email/WhatsApp to improve open and click-through rates.
  • Marketing Strategy & Proposals: Building structured proposals with objectives, audience insights, and execution plans.
  • Sales Analysis & Planning: Tracking Shopify sales, identifying bestsellers, and preparing reorder sheets.
  • Vendor Coordination: Managing Alibaba vendor communications, negotiating pricing, and ensuring timely procurement.
Email Newsletter DesignShopifyAlibabaE-commerce SEOSocial Media MarketingCopywriting+4

Legend group

Social Media Specialist

Mar 2024Aug 2024 · 5 mos · Gurugram, Haryana, India · On-site

  • Social Media Management: Creating and managing posts
  • across Instagram, Facebook, and LinkedIn to enhance brand
  • presence.
  • Creative Design: Designing engaging visuals using Canva, and
  • Adobe Express.
  • Paid Advertising & A/B Testing: Running and optimizing
  • Meta Ads for brand awareness and lead generation, while
  • conducting A/B testing for performance improvement.
  • E-commerce Management: Handling website editing,
  • product listing, and overseeing EasyEcom operations for
  • seamless inventory management.
  • Marketing Data & Reporting: Maintaining and analysing
  • daily, weekly, and monthly marketing reports in MS Excel
  • and Word.
  • Influencer Marketing: Identifying, collaborating, and
  • managing relationships with influencers to boost
  • engagement.
  • Market Research & Data Validation: Conducting competitor
  • analysis, industry research, and data validation for strategic
  • decision-making.
  • WhatsApp Marketing: Managing WhatsApp API via Gupshup
  • for automated customer engagement.
  • Cross-Team Coordination: Collaborating with graphic
  • designers, architects, and vendors to ensure smooth
  • marketing execution.
  • Edited and managed website content using
  • WordPress CMS hosted on Hostinger, ensuring
  • content accuracy, visual consistency, and brand
  • alignment across all pages.
Adobe ExpressA/B TestingMetaCampaignSocial Media CommunicationsCanva+10

Divinespace_studio

Social Media Specialist

Feb 2024Mar 2024 · 1 mo · Gurugram, Haryana, India · On-site

Social Media CommunicationsVideo EditinghousrCanvaShooting VideoReels+3

Sleepycat

Executive

Sep 2023Feb 2024 · 5 mos · Gurugram, Haryana, India

B2C e-commerceCustomer RetentionClient RelationsE-CommerceE-commerce

Dang & company chartered accountants

Marketing Executive

Jan 2023May 2023 · 4 mos · Dehradun, Uttarakhand, India · Hybrid

  • Responsibilities include:
  • Presentation Designing
  • Visiting Cards
  • Post Templates
  • Banners
  • Managing LinkedIn Profile
  • Managing FB page
  • Co-ordinating with the website team
CanvaGraphic DesignDigital Marketing

Sarvagya doers foundation

Social Media Marketing Intern

Nov 2021Nov 2021 · 0 mo

  • Learned to bring traffic on various social media accounts.
  • Learned Promotion
  • Learned vedio marketing.
MarketingSocial Media Marketing

Klick foundation

Social Media Marketer

Apr 2021May 2021 · 1 mo

  • - Managed Facebook Pages, effectively driving Brand Awareness and Engagement.
Facebook MarketingSocial Media CommunicationsSocial WorkSocial Media Marketing

Education

IMS UNISON UNIVERSITY

Master of Business Administration - MBA — Marketing and Finance

Sep 2021May 2023

Techno Main - Salt Lake

Bachelor of Business Administration - BBA — General Management

Jul 2018Jul 2021

St. Xavier's Higher Secondary School, Haldia, Township, West Bengal

12th — Commerce

Jan 2016Jan 2018

St. Xavier's High School - India

10th — General

Jan 2007Jan 2016

St. Xavier's School, Duliajan, Assam

Jan 2005Jan 2007

Haldia Lion's Model School

Step 3

Jan 2004Dec 2004

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