Sep 2022 – Jun 2023 · 9 mos · Mumbai, Maharashtra, India

• Leading the growth initiatives for all JES products (JioTV & JioTV+)| Handled various Indian Cricket series, FIFA, and other sporting events / Owned the end-to-end user experience for JioTV & TV+ to improve user retention and engagement
• Responsible for platform engagement and user retention via Product and Programming efforts
• Initiated strategic and tactical product roadmaps, leveraging a deep understanding of user needs and market trends
• An integral part of the Growth pod, identifying and ideating ways to nudge users by taking advantage of the Jio Ecosystem
• Conceptualizing A/B test for new content categories - Internal Shows Dubbed in Hindi, a new line of sports-related content
• Revamped the programming strategy by focusing on market trends within the OTT ecosystem, content performance, competition benchmarking, and introduction of an editorial calendar

Apr 2021 – Sep 2022 · 1 yr 5 mos

• Led a team of 20+ individuals to drive growth initiatives impacting a massive base of 280 Mn+ MAUs across different platforms | Grew the platform engagement by 300% | Released 100+ Originals & Exclusive shows
• Platform Growth - Programming, Internal/Organic activities:
• Responsible for growth and user retention (Customer Lifecycle Management)
• Overhauled the programming initiatives basis content performance, Market Trends, and Competition benchmarking; achieved 3X growth in the overall engagement time
• Efficiently utilized the in-house inventory for the OTT and music promotion; Contributed to 18% of the overall user base
• Ideating ways to nudge users to increase online platform visibility and engagement on the platform
• Optimized notifications strategy for 100 Mn+ base by deploying cohorts using RFM model and retained users at different stages of their lifecycle
• Product Initiatives:
• Liaised with the product and analytics team to launch innovative features;
• Ideated FAB icon and watch history panel to improve OTT user's conversion; Witnessed a CTR of 23% and 18% respectively
• Conceptualized and conducted 8+ A/B tests to validate hypotheses
• Content Planning:
• Owning the content release calendar (originals and acquired Content), liaising with cross-functional teams
• Forecasting and modeling to provide input on original show launches
• Post-launch Evaluation of each shows basis their performance and planning and tweaking of the road map

Sep 2020 – Mar 2021 · 6 mos

Mar 2019 – Aug 2020 · 1 yr 5 mos

Jan 2016 – Mar 2019 · 3 yrs 2 mos

• Managing content strategy and Curation Strategy across India | Building and maintaining Korean partner relationships for India | Work closely with originals & ICB team to ensure high performance through programming strategies

Nov 2014 – Dec 2015 · 1 yr 1 mo

Aug 2012 – Jun 2014 · 1 yr 10 mos · Mumbai Metropolitan Region

• Developing Monthly content plan.
• Quarterly Music Strategy and Review
• Managing the Weekly Music MIS Report and Top Tracks across the channels
• Maintain the overall library of songs
• Control, Monitor and Quality Check of On Air Content
• Responsible for scheduling and monitoring the overall sound of the stations

Jun 2011 – Aug 2012 · 1 yr 2 mos · Hyderabad

• Mobile TV & Dongle TV Content Management for all operators PAN India
• Content Planning and the promotional activities such as SMS, WAP, Notification and OBD push.
• Coordinating with the sale team with the promotional plan on weekly basis.
• Regular interaction and coordination with internal and external teams to get the revenues on track and discussion with internal teams for service enhancements.
• Preparing the promo verbiages, Banner Texts, Engagement Messages, Promotional Stories, Content titling etc and getting the same promoted with various channels.
• Service Initiation and soft launch of the products.

May 2009 – May 2011 · 2 yrs · Greater Agra Area

• Producing shows, ideation/concept development, content planning and competition mapping
• Strategizing station’s music, music scheduling/maintaining music logs and music innovation
• Creative support to the sales team and programming team on programming integration and commercial production
• o Quarterly Operating Plan (QOP) (Preparation, Execution Plan, Audit)
• o Alliances and Barter
• Event management both on-air or on-ground
• Responsible for designing the plan for all content integration and making necessary pitches, including:
• o Marketing and Sales Integration
• o Client solutions marketing and sales integration
• o Tent poles/Spikes
• o Design local plans