Jan 2025 – Present · 1 yr 3 mos · The Randstad, Netherlands

• AtlasMoth specializes in enhancing digital experiences through innovative gamification and design strategies. Combining expertise in UX/UI design, game design, interaction design, visual design, low/no-code development, and content writing, AtlasMoth crafts user-centric solutions that drive engagement and retention.
• Currently:
• Accomplished a 30% improvement in user understanding by satisfaction scores through 20+ personas and 50+ research activities, while enhancing features for 10+ goals via 15 context scenarios.
• Achieved a 25% reduction in design iteration time in project timelines through 30+ user flows and 25 usability tests, and a 20% revenue increase by leading a team of 5.
• Launched a widely-read company newsletter dedicated to helping founders and product teams enhance their product's user experience and boost customer retention. Attracted a growing community of engaged readers passionate about creating exceptional products. Join the mass here:https://www.atlasmothnewsletter.com/

Jan 2024 – Present · 2 yrs 3 mos · The Randstad, Netherlands

• I worked on diverse projects across industries, enhancing user experiences and delivering intuitive designs for complex digital products.
• Crystale (WebGL Blockchain Card Trading Game)
• Boosted player satisfaction by 45% and immersion by 20% through refining UX/UI and implementing a space-themed design for this Ethereum blockchain game.
• Delivered 15 wireframes and ensured seamless Unity UI integration by collaborating with a team of 5, incorporating user feedback through iterative post-launch improvements.
• Kogi (3D Interactive Manuals for Heavy Machinery)
• Improved user interaction flow by 10% and cross-device consistency by 20% through research, persona creation, and testing.
• Increased accessibility scores by 36% and user engagement by 40% by implementing accessibility features and introducing gamification elements like tokenization and rewards.
• Heerema (Offshore Engineering Software)
• Enhanced user satisfaction by 25% through iterative design and usability testing of 3D models, incorporating feedback from 50+ users.
• Ensured cross-platform UI consistency and validated 3D model performance through detailed metrics and user testing, collaborating with 8 developers.
• Space4Good (Environmental Monitoring SaaS Tools)
• Improved environmental monitoring detection by 30% through designing deforestation and fire detection tools, informed by workshops with 15 agri-tech professionals.
• Increased user engagement by refining UX/UI for satellite imagery tools and front-end solutions for agroforestry projects.
• Pepemon (Web3 Pixel Art Card Game)
• Improved user satisfaction by 20% through iterative design and QA testing, collaborating with a team of 10 to integrate design with blockchain technology.
• Created 50+ pixel art UI elements based on feedback from 200+ users.
• Jotun Games
• Developed a website to boost brand visibility and retention.
• Cropifi
• Developing a blockchain platform for tokenizing farmland investments.

Nov 2023 – Present · 2 yrs 5 mos · The Randstad, Netherlands

Nov 2022 – Dec 2023 · 1 yr 1 mo

• I had the opportunity to work on multiple projects across diverse industries, applying my skills in design, branding, and development.
• Responsibilities:
• Created responsive designs for all devices using HTML, CSS, and React to ensure seamless adaptability.
• Developed wireframes and implemented a grid system for a clean, organized structure.
• Applied color theory and Adobe CC to craft aesthetically engaging, project-aligned visuals.
• Focused on accessibility to ensure inclusivity and compliance with accessibility standards.
• Designed with user experience in mind, enhancing usability and intuitiveness.
• Conducted thorough QA testing to ensure a smooth, error-free experience.
• Designed posters and branding for Nayra, a clothing startup in Singapore.
• Created a logo for Rock-a-box Studios, a Dutch game development company.
• Developed a logo for PH Barbers, a Manchester-based hair salon, to boost local visibility.
• Designed branding for Play By Fact, a gaming facts YouTube channel.
• Created posters for Vandita Classes, an English tuition service in India.
• Impact:
• Delivered responsive designs that function seamlessly across all devices.
• Ensured an organized, visually appealing layout that aligned with project themes.
• Developed engaging UIs that effectively communicated the project’s essence.
• Prioritized accessibility for a user-friendly, inclusive experience.
• Enhanced user satisfaction with refined, intuitive designs.
• Ensured quality through rigorous QA testing, building trust with users.
• Increased marketing effectiveness for Nayra and brand recognition for clients.

Jul 2022 – Nov 2022 · 4 mos

• As an independent contractor, I had the opportunity to work on multiple blockchain projects in the area of design, marketing, & community management. The projects are under NDA.

Jan 2022 – Dec 2023 · 1 yr 11 mos

• Vanilla Checks is a creative agency providing design solutions for digital products in the tech industry from SaaS to AI, graphics to games.

Feb 2022 – Jun 2022 · 4 mos · Leiden, South Holland, Netherlands

• As a UX/UI Designer, I worked on developing a SaaS platform - a data pipeline system that checks the data and its quality.
• Responsibilities:
• 1. User Research: Gather data via desk research, Distribute user-centric surveys, Consult industry experts for standards, Interview users for insights.
• 2. Conception & Prototyping: Solve design issues, Draft user flow wireframes, Prototype in Figma, Design using HTML/CSS, Create aesthetic interfaces.
• 3. Testing: Conduct usability tests, Execute A/B feature tests, Report testing outcomes.
• 4. Design Implementation & Feedback: Oversee product's full design, Showcase designs to stakeholders, Balance feedback with user needs.
• Impact:
• 1. Efficient Data Management: Boosted data quality.
• 2. Enhanced User Experience: Achieved seamless user interaction.
• 3. Stakeholder Collaboration: Harmonized design with business goals.

Feb 2021 – Mar 2022 · 1 yr 1 mo · Emmen, Drenthe, Netherlands · On-site

• As a UX/UI Designer, I worked on 4 F2P shipped mobile games for Android.
• Responsibilities:
• 1. Project Coordination and Execution: Successfully led and managed projects to ensure timely milestone achievements and seamless project management efforts.
• 2. Engaging Game Economy Optimization: Designed and balanced in-game economies, ensuring engaging gameplay while driving monetization.
• 3. Innovative Conceptualization and Design: Brainstormed creative game ideas, visualized concepts through prototypes, and refined mechanics for enhanced player satisfaction.
• 4. Level Design and Player Experience: Improved level layouts and challenges to boost retention and provide fresh gameplay experiences.
• 5. Intuitive UX and Player-Centric Design: Crafted user-friendly interfaces and incorporated player feedback to deliver immersive experiences.
• 6. Data-Driven Gameplay Enhancement: Leveraged analytics to refine game design and optimize player engagement.
• 7. Quality Assurance and Polished Releases: Ensured high-quality standards and delivered well-received, polished mobile game releases.
• Impact:
• 1. Timely Delivery of High-Quality Projects: Successfully met deadlines and milestones, ensuring smooth project workflows.
• 2. Profitable and Engaging Game Economies: Balanced virtual currencies to enhance player engagement and profitability.
• 3. Innovative and Enhanced Gameplay: Implemented creative ideas and refined mechanics, resulting in increased player satisfaction.
• 4. Improved Level Design and Retention: Enhanced levels to deliver fresh challenges, boosting player retention.
• 5. Player-Centric and Data-Driven Success: Integrated user feedback and analytics for improved design decisions.
• 6. Polished Game Launches: Delivered polished mobile games that resonated with players and met quality expectations.

Sep 2020 – Aug 2021 · 11 mos · Groningen, Netherlands

• HanzeMag is an independent magazine of Hanze University of Applied Sciences. As a Social Media Coordinator, I had the opportunity to launching and managing Mag's Instagram, & TikTok.
• Responsibilities:
• 1. Instagram curation and engagement strategy.
• 2. Content planning and brand alignment.
• 3. Active community fostering and interaction.
• 4. Collaboration management for broader reach.
• 5. Impactful contests, giveaways, and analysis.
• Impact:
• 1. Instagram Launch and Visibility Boost.
• 2. Enhanced Engagement and Influence.
• 3. Community Bonding and Connection.
• 4. Successful Collaborations for Diverse Audiences.
• 5. Audience Growth via Creative Initiatives.

Sep 2020 – Aug 2021 · 11 mos · Groningen, Netherlands

• As a Content Designer, I had the opportunity to design visual content for Instagram & TikTok.
• Responsibilities:
• 1. Design visually appealing magazine content.
• 2. Innovate for audience engagement impact.
• Impact:
• 1. Interactive infographics for dynamic content.
• 2. Compelling photo essays for storytelling.
• 3. Engaging virtual campus tours.
• 4. Interactive quizzes and polls.
• 5. User-generated content features.

Mar 2020 – Aug 2020 · 5 mos · Groningen, Netherlands

• As a Content Writer, I had the opportunity to write about student experiences.
• Responsibilities:
• 1. Create engaging, informative website content.
• 2. Source interviews for valuable insights.
• 3. Research and craft informative articles.
• 4. Proofread for quality and accuracy.
• Impact:
• 1. Offer valuable, engaging, relevant articles.
• 2. Boost credibility with firsthand perspectives.
• 3. Deliver informative, well-structured, engaging content.
• 4. Uphold accuracy and professionalism, enhancing reader experience.

Jul 2020 – Sep 2020 · 2 mos · Groningen, Netherlands

• ESN Groningen is one of the most prominent student organizations. As a Videographer for Introduction Week (August-September).
• Responsibilities:
• 1. Capture, record, and live shoot the Introduction Week event.
• Impact:
• 2. Preserve event's moments for posterity and promotion.

Jul 2020 – Sep 2020 · 2 mos · Groningen, Netherlands

• As a Visual Designer, I took charge of creating graphic content for the Introduction Week (August-September) project.
• Responsibilities:
• 1. Create captivating visuals for engagement.
• Impact:
• 2. Enhance event's visual appeal significantly.

Jan 2020 – Feb 2020 · 1 mo · Groningen, Netherlands

• As a Graphic Designer, I have had the pleasure of working on numerous small projects.
• Responsibilities:
• 1. Client brief interpretation for insight.
• 2. Innovative, client-focused design concepts.
• 3. Tailored design in Adobe CC.
• 4. Collaborative feedback-driven client interaction.
• 5. Iterative design for visual impact.
• 6. Deadline excellence with attention.
• Impact:
• 1. Clear client understanding for success.
• 2. Engaging, effective audience-oriented designs.
• 3. Professional, brand-enhancing visuals.
• 4. Client satisfaction and strong relationships.
• 5. Improved design communication and effectiveness.
• 6. Reliable, on-time project delivery.