Prakhar Agnihotri

Digital Marketing Specialist

Mumbai, Maharashtra, India4 yrs 3 mos experience

Highly Stable

Key Highlights

Led social media teams to top rankings on LinkedIn and Instagram.
Achieved a 3.5X revenue increase through strategic marketing.
Developed high-engagement content with millions of views.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in content strategy and social media engagement.

Contact

Skills

Core Skills

Social Media MarketingDigital MarketingContent StrategyCopywriting

Other Skills

Analytical SkillsBranded ContentContent DevelopmentCreative WritingEditingEmail MarketingEnglishEventsFacebook AdsGoogle AdsHindiInstagramLead GenerationLinkedInManagement

About

3 years of experience in digital marketing, creative strategy, and copywriting. Led teams to develop creatives, copy and content for display & search ads, newsletters, mails & videos. Implemented digital strategies to deliver brand awareness, lead acquisition and sales. Led the social media team to become category toppers on LinkedIn & Instagram.

Experience

Geeksforgeeks

3 roles

Team Lead (Digital Marketing)

Promoted

Apr 2022 – Mar 2024 · 1 yr 11 mos

Spearheaded Performance Marketing (Google, Meta) and Social Media Marketing
Managed brand's LinkedIn (1.75 M followers), Instagram (293K followers), and YouTube (640K followers) profiles
Created new recurring properties with high engagement value like Jobathon (100K+ registrations), Problem of the Month (16K engagements/day), Skill-Dependence Days, etc
Handled a monthly average CPC budget of 500K, reduced the CAC by 65%, while also delivering a 3.5X upscale in revenue

Social Media MarketingProduct MarketingGoogle AdsFacebook AdsLinkedInYouTube+2

Marketing Executive (Copy & Content)

Aug 2020 – Mar 2022 · 1 yr 7 mos

Led a team of 4 to churn out copy for mediums like display & search ads, social media ads & posts, mailers, etc., while scaling up the CTRs by 3X for display ads and 5X for native ads
Developed a creative voice for the organization through the conception & editing of a brand newsletter with a monthly readership of 100K
Implemented digital strategies to deliver brand awareness, lead acquisition and sales using influencer collabs, presale events, offer timers, etc
Created concepts and scripts for promotional videos garnering over 2M views

Content StrategyContent DevelopmentScriptwritingLead GenerationCopywriting

Marketing Intern (Copy & Content)

Jan 2020 – Jul 2020 · 6 mos

● Creating detailed answers targeted for brand awareness among Quora users.
● Writing UI content for campaign, product and other landing pages.
● Strategizing mail plan and writing creative content for emails for better read rate and CTR.
● Researching the target audience to deliver more accurate and result-oriented content.
● Handling social media postings on platforms like Facebook and Instagram.

Oral CommunicationEnglishProofreadingMedia & EntertainmentHindiStorytelling

Commondove

Content Writer & Reviewer

Sep 2019 – Jan 2020 · 4 mos · India

My work in Commondove was to create highly specific articles and write-ups for their blog according to their guidelines. I also worked as a reviewer of the articles submitted by other users.

Oral CommunicationEnglishProofreadingMedia & EntertainmentStorytelling