Apr 2024 – Oct 2025 · 1 yr 6 mos

Mar 2022 – Mar 2024 · 2 yrs

• Leading pricing products, including automated, rule based and optimised pricing, to enable topline and bottomline growth for Flipkart.

Sep 2021 – Feb 2022 · 5 mos

• 6 month maternity break

Oct 2019 – Sep 2021 · 1 yr 11 mos

Jul 2017 – Sep 2019 · 2 yrs 2 mos

Aug 2016 – Jun 2017 · 10 mos

• · Working on increasing conversion for android app by analyzing user segments, identifying major cohorts and building experiences according to their requirements
• · Working on increasing user-base for the iOS app by getting app featured, optimizing on app-tags and improving app ratings

Jul 2015 – Jul 2016 · 1 yr

• Started and managed ‘Deals of the day’ - a significant contributor to units and new customer acquisition at Flipkart. Worked with business teams to design and build flows for deals creation, sourcing, agreements, approvals, execution and feedback.
• Built a highly robust and scalable platform to introduce user angle in Flipkart’s offers system. These incentives are given to users in near real-time based on actions performed by users. This forms a base for all engagement activities for sale events.
• Launched offer formats to enable ‘No Cost EMI’ initiative, a major differentiator and affordability driver for high priced products on Flipkart. This has helped in increasing sales for high priced phones, achieved 25% conversion
• Managed all offer related configuration, user and seller experiences for Big Billion Day 2015 which ran flawlessly

May 2014 – Jun 2015 · 1 yr 1 mo

• · Launched a highly scalable offers platform for Flipkart marketplace model, which handles the scale for sale events (Including big billion days). Maximum consideration given to user experience and performance, all offers auto-applied (no coupons)
• · Conceptualized, designed and launched a tool which managed full lifecycle of a marketplace offer. This tool interfaces with business teams, sellers and flipkart internal systems to churn out offers on products (>1000 offers on million products at a time)
• · Worked on launching Payment based offers for marketplace – Flipkart was the first platform to have instant discounts given out when payment was being made through a specific payment instrument
• · Conceptualized and designed a merchandising platform to enable creation of inorganic content while ensuring a balance between customer relevance and business objectives

Nov 2011 – Apr 2013 · 1 yr 5 mos · Noida Area, India

• 1. Introduced profile recommendations by using collaborative filtering technique, users’ preferences data and users’ past activity on the site. This helped achieve a conversion rate of 50% from initial 28%. Also helped improve number of profile views and new user registrations
• 2. Worked on de-duplication of profiles to increase overall profile quality and relevance by using user details matching algorithms
• 3. Revamped search functionality on Jeevansathi. Search was moved from sphinx to solr. UX was changed to allow users to take multiple actions on the search page itself. 1-click functionality introduced
• 4. Performed technical feasibility analysis, designed and coded robust and scalable applications for a high traffic website in a fast paced environment

Nov 2010 – Oct 2011 · 11 mos · Noida Area, India

• Revamped overall photos functionalities on Jeevansathi.com (Photos are an integral part of decision making on matrimonial sites). Changes to the functionalities helped in increasing user engagement, daily logins, time spent per user on jeevansathi
• 1. Increased number of photo uploads allowed to 20 (from 3). A section to view/edit/add photos was introduced. A gallery view was created for users to perform all actions. Photo privacy logic was set-up as well.
• 2. In addition to photo uploads just from computer, introduced a functionality to import photos from Facebook, Picasa and Flikr.
• 3. Optimized back-end processes for image screening by designing an interface to screen multiple photos at a time and automating features; Screened more images with the same number of employees
• 4. Enhanced flexibility and re-usability of code base by shifting to a PHP web application framework

Feb 2010 – Jul 2010 · 5 mos · Dubai, United Arab Emirates

• Responsible for optimizing operations for Business Assurance Department by Re-engineering Seibel (CRM)
• Reduced the Turn-around time for a Sales Process by implementing macros and removing redundant processes
• Increased Operational Efficiency through process re-engineering and revised Tool Based Process Mapping, thereby regulating flow of process progression at DNV
• Improved resource planning by creating Dashboards to help in getting a holistic view of current and planned performance and assisted in Data Cleanup

Oct 2009 – Dec 2009 · 2 mos

• Program Coding for Application Development
• Software verifications
• Program Debugging

Jun 2008 – Jul 2008 · 1 mo

• Database Mining
• Closure Assessment
• Network Security Analysis - Project report performed