Aug 2020 – Aug 2024 · 4 yrs · Bangalore Urban, Karnataka, India

• AI/ML Based Health tech company focusing on patient management systems.
• Developed patented health tech products for a patient management system, raising 30 million in funding.
• Led a 20-member cross-functional team, creating 150+ features across 3 teams, driving product innovation and securing over 20 industry awards for technology and user experience.
• Onboarded 700 physiotherapists for UX research, conducting platform tests with more than 5,000 individuals.

Jan 2020 – Dec 2020 · 11 mos · Bangalore Urban, Karnataka, India

• I designed patented gamified health tech platform to track cognitive and biomechanical metrics for individuals with neurological disorders, geriatric care needs, and general wellness. The platform features specialised games and assessment aimed at monitoring specific health parameters, developed in close collaboration with rehabilitation specialists, doctors, physiotherapists, psychologists, and neuroscientists. The platform was user-tested with over 5,000 individuals across 7 different countries, ensuring its effectiveness and adaptability for diverse users.

Jan 2020 – Jul 2021 · 1 yr 6 mos · Bengaluru, Karnataka, India · Hybrid

• 𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿
• 𝘊𝘰𝘮𝘱𝘢𝘯𝘺: 𝘡𝘦𝘶𝘳𝘰𝘯.𝘢𝘪
• Designed a mobile app to create a Digital Health Twin, collaborating with a team of bio-medical engineers and neuroscientists from IISc. Developed a comprehensive mobile experience to monitor brain activity, metabolism, and biomechanics, delivering a seamless and intuitive interface for tracking health data.
• Skills: Design Thinking, Methodology, Research, UX Research, Quantitative Research, Ethnography, Field Research, Data Analysis, Affinity mapping, Accessibility, Information Architecture, Wireframe, Prototype, Usability Analysis, Figma,
• 𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿
• 𝘊𝘰𝘮𝘱𝘢𝘯𝘺: 𝘙𝘦𝘦𝘣𝘰𝘳𝘯 - 𝘏𝘦𝘢𝘭𝘵𝘩 𝘛𝘦𝘤𝘩
• Independently designed a mobile app for health management in partnership with healthcare professionals and doctors. Completed end-to-end UX responsibilities including requirements gathering, UX research, concept design, user flow mapping, information architecture, wireframing, functional prototyping, material design, and accessibility.
• 𝗟𝗮𝘆𝗼𝘂𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿
• 𝘊𝘰𝘮𝘱𝘢𝘯𝘺: 𝘍𝘰𝘳𝘶𝘴 𝘏𝘦𝘢𝘭𝘵𝘩
• Designed the layout for Impact Magazine, aiming to promote awareness of retinopathy in premature infants among Middle Indian communities, using visual and educational content.
• Skills: Graphic Design, Layout Design, InDesign, Adobe Photoshop
• 𝗖𝗼𝘃𝗶𝗱-𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿
• 𝘊𝘰𝘮𝘱𝘢𝘯𝘺: 𝘎99
• As an independent designer, created a range of comfortable, functional protective masks tailored to user needs during the pandemic.
• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿
• 𝘊𝘰𝘮𝘱𝘢𝘯𝘺: 𝘒𝘦𝘳𝘳𝘺 𝘔𝘰𝘰𝘳𝘦 (𝘙𝘦𝘮𝘰𝘵𝘦, 𝘜𝘚)
• User Story: "As a busy independent woman, I want a bag that lets me organize my daily essentials in a way that combines comfort and style, so I can easily pack and access my office supplies, lunch, personal items, and gym gear without any hassle."

Mar 2019 – Dec 2019 · 9 mos · Mumbai Area, India · On-site

• Gathering & analyzing data about consumers, competitors and current openings in the Safety market.
• Agile Project management
• Took charge of project lifecycles from budgeting and breaking down tasks to resource planning and stakeholder communication.
• Created comprehensive design and technical documentation tailored to business objectives.
• Applied Six Sigma’s key principles to drive efficient, quality-focused processes.
• Collaborated with external providers to keep the wheels moving smoothly from planning through closing.

Jan 2018 – Feb 2019 · 1 yr 1 mo · Bangalore

• Oversee travel gear product design, ensuring quality, functionality, and aesthetics align with company standards.
• Lead and mentor a team of designers, fostering skill development and excellence in product creation.
• Collaborate with the product development team and conduct market research to inform and innovate from concept to production.
• Engage in cross-departmental collaboration, aligning design processes with marketing, sales, and production for strategic coherence.
• Possess strong design, industry, leadership, communication, project management skills, and creativity to drive innovative solutions.
• Conduct surveys and analyse
• Customer satisfaction score (CSAT)
• Net Promoter Score (NPS)
• Product-Market Fit (PMF)
• Customer Effort Score (CES)
• Strategised and took key product decisions backed by research.

May 2017 – Oct 2017 · 5 mos · Gujarat, India

• Part of Make in India movement - Designed India's first Formula-1 racing suit.

Nov 2016 – May 2017 · 6 mos · Ahmedabad Area, India · On-site

Mar 2015 – Apr 2015 · 1 mo · Bangalore · On-site

May 2011 – Jul 2014 · 3 yrs 2 mos · Kerala · On-site

• Winning people's Confidence - Communicating with consumers beyond metros (Tier 3 & 4)
• I set out to bridge the urban-rural divide in branding, aiming to understand and engage beyond metro mindsets.
• The goal was clear: build genuine connections in healthcare and education by crafting branding strategies that resonate with Middle India’s unique values. This wasn’t just about brand design but about gaining trust through ethics, responsibility, and consistent experiences that people could genuinely relate to.
• Responsibilities
• Connected closely with business stakeholders to dive deep into their goals and needs.
• Took charge of project lifecycles from budgeting and breaking down tasks to resource planning and stakeholder communication.
• Created comprehensive design and technical documentation tailored to business objectives.
• Applied Six Sigma’s key principles to drive efficient, quality-focused processes.
• Collaborated with external providers to keep the wheels moving smoothly from planning through closing.
• Challenges
• Understanding consumer values and sensitivities in rural areas wasn’t easy; it called for a fresh approach.
• Scaling strategies was tough; diversity across Middle India defied a one-size-fits-all approach.
• Agile methods didn’t meet the mark on time and quality due to unpredicted roadblocks and team alignment issues.
• Struggled to measure performance consistently, affecting reliable progress tracking.
• Impact
• Supported four private service sectors within three months.
• Achieved 50 Lakh in revenue in the first year, laying a solid foundation for growth in a brand-new market.