Pranalika Arya — Product Manager

With a passion for crafting compelling narratives, Pranalika thrives at the intersection of creativity and strategy. She believes every brand has a unique story to tell and is committed to discovering and amplifying that voice. A distinct combination of design thinking and marketing acumen, she holds a Master’s in Strategic Design Management NID and a Bachelor’s in Fashion and Apparel Design NIFT. With 14+ years of experience, Pranalika has contributed to global and national brands like Target, DY Works, TCS Innovation Labs, and Deloitte Digital. Her expertise spans brand strategy, digital marketing, business design and crafting strategic solutions rooted in deep consumer insights, cultural trends, and competitive analysis. Prominent clients include ACC, Bacardi, HUL, Nykaa, Taj, Everyuth, Prabhat Dairy, Cargill & many more. Her achievements include: • Establishing Nykd by Nykaa as an affordable luxury brand for Indian women • Rebranding Vivanta for modern affluent youth • Driving sales growth through human-centric packaging for ACC Cement • Launching Volup Ice Cream for Prabhat Dairy Currently, as Senior Creative Strategist at Target India, she leads digital and social commerce campaigns, while contributing to BIPOC initiatives for inclusive impact. She contributed significantly to Target India's positioning, showcased on the website and communication channels. Outside of work, Pranalika enjoys working out, cooking, dancing & traveling.

Stackforce AI infers this person is a Brand Strategy and Digital Marketing expert in the Fashion and Consumer Goods industry.

Location: Bengaluru, Karnataka, India

Experience: 15 yrs 4 mos