Sep 2023 – Nov 2024 · 1 yr 2 mos

• Worked on an MVP that attracted 20,000+ users, enabling flatmates to pool money in a shared wallet and pay via UPI QR codes.
• Launched a PPI-based shared wallet product, allowing users to pool funds and make payments via PPI cards, aiming to generate revenue through interchange fees while offering enhanced rewards through RuPay card benefits.
• After launching the shared wallet product to a few flatmates, navigated regulatory challenges where changes in banking guidelines made execution difficult, ultimately leading to a strategic pivot.
• Led implementation of tools like WebEngage to optimize user engagement.
• Designed and developed a fully functional website using framer.
• Developed guidelines for social media and helped in creating social media reels, resulting in a remarkable 17,000% increase in social media account reach within one month.

Jan 2023 – Aug 2023 · 7 mos

• Updated the Tournafest app theme and features to align with GGNation’s requirements following their acquisition of the platform.
• Designed and revamped the company website to showcase the organization's vision, while effectively communicating its core values and diverse offerings.

Jun 2021 – Dec 2022 · 1 yr 6 mos

• Spearheaded the complete design and successful launch of the Tournafest app, ensuring seamless availability on both the Play Store and App Store. Within its first year, the app achieved remarkable success, amassing over 400,000 downloads while maintaining a strong 4.3-star rating as of December 2022.
• Streamlined the tournament creation process by reducing complexity, greatly improving usability. This enhancement led to the organization of more than 10,000 tournaments each month.
• Leveraged gamification to engage tournament organizers, driving a 2,900% increase in the number of partners, growing from 100 to 3,000, while effectively filtering for high-quality organizers.
• Created a team of three designers, fostering collaboration and ensuring their efforts aligned with the overall project vision.
• Established the brand identity and built a dedicated team for graphic and video content production.
• Developed a fully functional website and an end-to-end web app.
• Designed and developed a fully functional website along with an end-to-end web application, ensuring seamless user experience and full integration with the platform’s ecosystem.

Mar 2021 – Jul 2021 · 4 mos · Remote

• Designed their initial product.
• Successfully created a team of two designers, ensuring efficient collaboration.

Feb 2021 – Jun 2021 · 4 mos

• Worked on app improvements and gamification aspects of behaviour building

Oct 2020 – Apr 2021 · 6 mos

Oct 2019 – Oct 2020 · 1 yr

• UI/UX of two fully functional websites (Beta and main website).
• Brand Identity and visual guidelines for print media and across many channels of digital media.

Aug 2018 – Oct 2019 · 1 yr 2 mos

• Understanding the problems and providing solutions for a better experience.
• Graphic designer / Brand Identity designer

Sep 2020 – Oct 2020 · 1 mo

• Worked on the Credit card product
• Which helps users build/rebuild their credit score

May 2019 – Jul 2019 · 2 mos · Bengaluru, Karnataka, India

• Worked on Hindi voice notes from scratch to change the functionality of the app and increase user engagement.
• Work on some small animation and syncing those animations with sound for videos.
• Helped in making the UI dashboard for pitching ideas to the client.

Jan 2018 – Mar 2018 · 2 mos

• - Helped in designing various posts for social media and print media.

Aug 2017 – May 2019 · 1 yr 9 mos

• Graphic designer
• Won dedicated member award