Sep 2021 – Jun 2023 · 1 yr 9 mos

• Current role & client: Service Designer at Shell
• I am responsible for engaging internal stakeholders and our customers to generate insights about the service of Commercial Fuels. When I can it a service, I mean the entire ecosystem that delivers the product and that includes SMH. We do that to make sure that we find insights that are focused on valuable opportunities across the ecosystem rather than just SMH. Hence, most of our interviews start with understanding the business goals and processes, before diving down further into specific use cases and pain points.
• This also includes a responsibility to evangelize the insights that I have learned, with an impact. I share stories that bring to light the value that our customers expect, but usually cannot put into words themselves. These stories need to be told across the board: to our business stakeholders, management team as well as technical teams, in a way that unifies them towards valuable outcomes through empathy for our customers and co-creation as a team, rather than just specify paint points or features.
• Since research works closely with design, I also work closely with my fellow designers and sometimes contribute in the form of wireframes to communicate myself. I have experience as a designer myself and I like to be hands-on, trying to make the insights and stories “visible” in ways that my fellow colleagues can read them easily.
• I have an interest in creating value and building services and products, so I like to engage closely with the Product Management function, to get an insight into how product pipelines and backlogs are built as well as how they engage leadership stakeholders. As a researcher and designer, I believe that good insights are impactful, good designs are accessible, and the final outcome needs to be viable as well as feasible. The viability and feasibility part is what brings me close to the PM and Development teams, in an effort to bring the value to life in the real world.

Sep 2019 – Sep 2021 · 2 yrs

Jun 2016 – Sep 2019 · 3 yrs 3 mos · Bangalore

• At Samsung Research Institute, Bangalore, I got to work on their mobile UX platform.
• Areas of work: Camera, Social Sharing, Home IoT, and Payments.
• Design exercises: User Research, Design Philosophy, Information Architecture, User Interface Design and UX Commercialization.
• Key projects:
• Building research frameworks, collecting user data and creating detailed personas
• Complete UX redesigns based on market and user research
• Design sprints along with developers, product managers, and senior level executives
• UX commercialisation along with developers and testers.
• In my last two design exercises, I have led small teams of designers as well as product managers and developers. I also conducted team-building and fun-oriented activities for my team from time to time.
• I see myself as an all-rounded designer and keep looking for opportunities to develop in all areas.
• In my free time, I take online courses and learn new skills.

Jun 2015 – Nov 2015 · 5 mos · Pune/Pimpri-Chinchwad Area

• Brief: To research and design the user experience for a large ( approximately 17 inch ) centre console display with minimal or no hard controls for a car in urban India 2022.
• Design exercises: User Research, Information Architecture, Interaction Design, Visual Design
• Working within a corporate environment along with a dedicated & highly competitive design team taught me how to effectively think & deliver design.
• At the same time, the complexity of designing an automotive infotainment system brought me head-to-head with my own shortcomings as a designer and helped me grow immensely.
• This project continued beyond my tenure at Visteon. Given the first hand opportunity to work on such an expansive project, I decided to completely rework it and gain a deeper understanding. The time hence invested has borne great learning & understanding towards designing experiences for my users.

Oct 2014 – Feb 2015 · 4 mos · Berlin Metropolitan Area

• A collaborative classroom project under Industrial Design faculty at HTW Berlin, mentored by and for Bombardier.

Oct 2014 – Feb 2015 · 4 mos · Berlin Metropolitan Area

• An exciting project questioning the direction of Automotive HMI was carried forward under the Communication Design Faculty at HTW Berlin with mentorship from industry experts.

Apr 2014 – Jun 2014 · 2 mos · Bengaluru, Karnataka, India

• Flight Deck Avionics:
• Worked on concepts for User Interface Design for wearables integrated with existing Honeywell avionics for Surface Navigation, Missed Approach ( TOGA ) and Traffic Advisory. The project involved working with engineering teams at HTS India as well as in Arizona. Concepts prepared were presented for regular reviews in person and via remote meetings respectively.
• Besides the above, worked on Automotive Flight Deck Design as an extension of the Single Pilot Operations Concept presented in HTS India's "Future of Aerospace Design Challenge in 2014.

Jun 2013 – Jan 2017 · 3 yrs 7 mos · Greater Ahmedabad Area

• What was supposed to be a study in a single direction, turned out to be a cross disciplinary adventure through Automotive, Transportation, Visual and UX design.

May 2012 – Jul 2012 · 2 mos · Greater Delhi Area

• Contributing to studio projects and conducting market research for company projects as well as self project.