Soni S.

UX Designer

Delhi, India8 yrs 8 mos experience

Highly Stable

Key Highlights

Over 8 years of UX/UI design experience.
Developed impactful user engagement solutions.
Expert in aligning design with business objectives.

Stackforce AI infers this person is a B2C UX/UI Designer with a focus on user engagement and operational efficiency.

Contact

Skills

Core Skills

User Experience DesignUser Interface DesignProduct DesignVisual Merchandising

Other Skills

Adobe Creative SuiteAdobe IllustratorAdobe PhotoshopAdvertisingApp Store OptimizationApparelBalsmiqColor TheoryCommunicationCreative MerchandisingCustomer ExperienceCustomer ServiceFashionFashion MerchandisingFigma

About

With over 8+ years of experience in UX/UI design, I specialize in creating user-centric solutions that enhance engagement and operational efficiency. At Zupee, I developed a referral program that significantly improved user engagement metrics while designing workflows that seamlessly aligned with business objectives. My approach blends user testing insights with innovative design strategies to deliver impactful digital experiences. Previously at Milkbasket, I contributed to operational excellence by enhancing customer support systems and implementing app store optimization strategies, which boosted user acquisition and satisfaction metrics. Across roles, my focus remains on aligning design solutions with organizational goals, fostering growth, and delivering measurable results in user experience.

Experience

Zupee

UX Designer

Mar 2021 – May 2025 · 4 yrs 2 mos · Gurugram, Haryana, India

At Zupee, I focused on enhancing user engagement and operational efficiency through innovative design solutions. I developed a referral program that improved user satisfaction and engagement metrics. By leveraging insights from user testing, I created seamless user experiences while designing workflows that aligned with strategic business goals, driving growth and efficiency.

User Experience (UX)User Interface DesignUsability TestingFigmaCustomer ExperienceUser Experience Design

Milkbasket

Product Designer

Jan 2018 – Feb 2021 · 3 yrs 1 mo · Gurugram, Haryana, India · On-site

At Milkbasket, I was instrumental in enhancing user experiences across various applications, focusing on operational efficiency and customer engagement. I developed customer support systems that significantly improved user satisfaction metrics and executed strategies for app store optimization, leading to increased visibility and user acquisition. My collaborative efforts across multiple verticals ensured a cohesive approach to user experience design.

Customer ExperienceOperational PlanningApp Store OptimizationUser Experience (UX)User Interface DesignUser Experience Design+1

Roposo

UI Designer

Aug 2015 – Jan 2017 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

At Roposo, I played a pivotal role in enhancing user experience through innovative design solutions. My efforts included designing a language selection page that simplified navigation and revamping the app to boost user satisfaction. I also created a comprehensive set of icons and assets that reinforced the brand's visual language, contributing to improved user retention.

User Interface DesignVisual DesignPrototypingWireframingUser Experience Design

Central - future lifestyle fashion limited

Visual Merchandising Intern

Jan 2015 – Apr 2015 · 3 mos · Gurgaon, India

During my internship, I focused on delivering compelling visual concepts that promoted retail brands effectively. I designed promotional events and thematic displays, utilizing color theory to enhance customer attraction and increase foot traffic to the store. My contributions significantly improved the overall shopping experience and brand visibility for Future Lifestyle in Gurgaon.

Visual MerchandisingColor TheoryCreative Merchandising