suruchi dumpawar

Head of Design

Stockholm, Stockholm County, Sweden17 yrs 4 mos experience
Highly Stable

Key Highlights

  • 12+ years of design research experience
  • Expert in strategic user research methodologies
  • Strong background in mentoring and capability building
Stackforce AI infers this person is a Design Researcher with expertise in UX and service design across multiple industries.

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Skills

Core Skills

Strategic Design ResearchStakeholder ManagementUx ResearchUsability TestingStrategy ResearchDesign ResearchHuman-centered Design

Other Skills

Adobe Creative SuiteAdobe PhotoshopBusiness AnalysisBusiness IntelligenceConcept DesignContextual InquiryCustomer JourneysDesign ThinkingDigital PhotographyDigital PrototypingEditingEditorialGraphic DesignHTMLHuman Computer Interaction

About

I’m a Design Researcher and Service Designer driven by a deep desire to understand the changing behavior of people, technologies, and businesses. I have an extensive experience (12+ years) in planning and conducting design research using qualitative and quantitative methods. In the past, I’ve worked with Veryday/Mckinsey Design, MIT Design Lab/Mobile experience lab, Workday, the BCG, and Oracle on a range of strategy and service design projects for clients in mobility, energy, health, urban design, and banking. I have extensive experience in planning and conducting strategic user research. I identify emerging industry trends through expert interviews (industry and academic), surveys, market, and product analysis. To identify unmet user needs and aspirations, I conduct contextual interviews and observations. I creatively present insights in the form of user journeys, personas, scenarios, opportunity areas, and design reports. I collaborate with designers to bring the insights to life as prototypes. I iteratively evaluate and improve prototypes through testing and product insights. A large part of my work involves capability building, both for clients and internal teams on research and insights. This involves implementing efficient research processes, balancing agility with depth, to enable quick yet informed decision-making. And mentoring researchers and designers, ensuring professional growth and delivering high-impact work. UX & Design Research Methods Discovery & Generative: Interviews, contextual enquiry, diary studies, trend research, surveys, co-creation, design workshops Illustrative: Personas, user scenarios, opportunity maps, journey maps, storyboards, concept videos Evaluative: Usability testing, eye tracking (Tobii), prototype testing

Experience

17 yrs 4 mos
Total Experience
2 yrs 7 mos
Average Tenure
1 yr 8 mos
Current Experience

Lynxeye

Team Lead / Insights Manager

Sep 2024Present · 1 yr 8 mos · On-site

Veryday

2 roles

Design Director

Promoted

Jan 2022Aug 2024 · 2 yrs 7 mos

  • Leading strategic design research to define the vision, value proposition, and user experience for services and products across mobility, consumer goods, and health-tech industries.
  • Coaching and mentoring researchers and designers by conducting research masterclasses, equipping them with the skills to plan, execute, synthesize, and effectively share research insights.
  • Establishing efficient and scalable research processes that balance agility with depth, ensuring teams can make rapid yet well-informed decisions.
  • Managing stakeholders in complex organizations, fostering a customer-centric culture through collaborative design workshops, aligning business goals with user needs to drive impactful outcomes.
Strategic Design ResearchStakeholder Management

Senior Design Researcher

Oct 2018Jan 2022 · 3 yrs 3 mos

Workday

UX Researcher

Mar 2018Oct 2018 · 7 mos · County Dublin, Ireland

Mirum agency

Senior UX Consultant

Mar 2017Feb 2018 · 11 mos · Singapore

  • UX Research and design: Designed, planned and conducted iterative user research of prototypes to uncover pain-points and suggest usability recommendations for design of digital products.
UX ResearchUsability Testing

Wash united

Senior Design Consultant

Jan 2017Mar 2017 · 2 mos · New Delhi Area, India

The boston consulting group

Summer Associate

Jul 2016Sep 2016 · 2 mos · Munich Area, Germany

  • Conducted strategy research on the sharing economy to understand its current drivers and future trends by interviewing 15+ startup founders.
  • Designed a multi-country consumer survey (Germany, India, USA), drafted screeners, and synthesized quantitative and qualitative research to generate insights on people’s evolving perceptions on sharing.
Strategy Research

Mit design lab

Design Researcher & Service Designer

Sep 2013Jun 2016 · 2 yrs 9 mos · Cambridge, Massachussets

  • (previously MIT Mobile experience lab)
  • Led and managed multi-disciplinary teams to execute design research projects for high profile clients in banking, insurance, mobility, energy, and city design. Supported team members by sharing research and design processes, tools, and methods.
  • Planned and conducted mixed-methods research (desk and trend research, ethnographic studies, interview-driven research, contextual inquiry, design workshops) to understand behaviors, needs and aspirations of people.
  • Uncovered insights and opportunities by combining diverse data sources (primary and secondary), and proposed strategic direction to clients.
  • Created journey maps, storyboards, scenarios, and opportunity areas, to make research findings understandable and actionable for a broader audience.
  • Developed product and service ideas driven by design research, and collaborated with designers to make these ideas tangible through prototypes and concept videos.
  • Instilled empathy for user needs and evangelized human-centered design by presenting user research findings to clients and in public conferences.
Design ResearchHuman-Centered Design

Lucida

Co-Founder, Researcher & Photographer

May 2010Aug 2013 · 3 yrs 3 mos · New Delhi Area, India

  • Conducted a two-month long ethnographic immersion to understand and document the weaving traditions of Nagaland for a cultural organization.
  • Led co-design workshops and safety audits in Delhi to extract insights that could help build inclusive and safe cities for a feminist non-profit.

Oracle

Associate Consultant

Jul 2006Nov 2008 · 2 yrs 4 mos · Bangalore

  • Collaborated with functional consultants to understand client requirements and developed, tested, and deployed interfaces across various modules of the e-business suite for Oracle EMEA and APAC clients.

Education

Massachusetts Institute of Technology

Master of Science (MS) — Comparative Media Studies

Jan 2013Jan 2015

National Institute of Design

PGCPD — Photography Design

Jan 2008Jan 2010

Visvesvaraya National Institute of Technology

Bachelor of Technology (B.Tech.)

Jan 2002Jan 2006

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