Nov 2024 – Feb 2025 · 3 mos · Bengaluru, Karnataka, India · On-site

• Drove a high-impact rebrand — identity, typography, and art direction for product and marketing
• Built modular design system to reduce design debt in Figma and code
• Co-developed marketing site with engineering to sharpen brand positioning
• Redesigned mobile and desktop UX for LatAm to reduce drop-offs
• Shipped features like music video and clothing swap

Apr 2024 – Sep 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

• Led design across B3 Labs’ DeFi suite — UX, brand, and marketing
• Forged strategic partnership with BeraChain ($500M+ TVL) to launch BeraFarm
• Drove UX, frontend code, and launch execution across product and marketing
• Shaped GTM and product strategy during testnet; enabled $2M+ in AUM
• Briefly joined Affogato (Nov ’24–Feb ’25) before returning to lead launch

Sep 2022 – Feb 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Hired and led a cross-functional team of designers, interns, and engineers
• Expanded into a hybrid product/design leadership role — owning roadmap, GTM, and onboarding
• Launched three blockchain products across web, mobile, and L2 dApps
• Supported fundraising efforts through product-led pitch decks and GTM planning
• Led design and execution for MOI’s identity tools, block explorer, and contextual apps
• Scaled a unified design system across 4 brands and 6 products using extended Material Design

May 2022 – Aug 2022 · 3 mos · Remote

• Designed v1 brand, website, and crypto tax product for Indian users
• Built early UX prototypes and dev handoff docs that supported successful $4M seed raise

Apr 2022 – Nov 2022 · 7 mos · Remote

• Joined during early growth to advise multiple DAO projects across India and beyond
• Designed and built Superteam’s first website and brand system, enabling early growth for Solana’s India ecosystem.

Aug 2021 – Mar 2022 · 7 mos · Bengaluru, Karnataka, India · Hybrid

• Led design revamp across Persistence’s DeFi suite — staking, admin, and validator tools
• Shaped branding and UX for pStake, enabling a $10M public sale and Cosmos-wide adoption
• Built brand and v1 platform for AssetMantle post spin-out into NFTs and decentralized identity

Sep 2020 – May 2021 · 8 mos · New Delhi, Delhi, India · Remote

• Taught courses on computational architectural design, graphic communication, and art appreciation
• Focused on algorithmic methods and climate-responsive strategies for high-rise urbanism

Jun 2019 – Jul 2021 · 2 yrs 1 mo · New Delhi, Delhi, India · On-site

• Led end-to-end UX for mobile, including QR-based seat booking and live bus tracking
• Navigated complex stakeholder workflows across DTC and Delhi Govt, establishing Chartr as the city’s official mobility platform
• Designed Delhi’s first official multimodal transit app — now with 1M+ installs, 200K+ daily users, 34.5K+ reviews (4.3 on Play Store, 4 on App Store)

Apr 2019 – Jun 2021 · 2 yrs 2 mos · New Delhi, Delhi, India · On-site

• Supported the Transport Minister’s efforts to modernize Delhi’s public transport network — which led to joining Chartr
• Advised the Infrastructure Minister on large-scale urban design initiatives, building on prior ITO Skywalk work
• Contributed UX and strategy to citizen-facing platforms, including Delhi’s official COVID response app

Jul 2018 – Feb 2019 · 7 mos · Bengaluru, Karnataka, India · On-site

• Collaborated with the Samsung Gear team on wearable UX for Gear 2020; contributed to five patent filings
• Conducted workplace stress research for Samsung’s wellness division; submitted as postgraduate thesis at NID Bangalore

May 2015 – Feb 2016 · 9 mos · New Delhi, Delhi, India · On-site

• Designed public-sector projects including government offices, educational campuses, and civic infrastructure
• Co-led the design of Delhi’s ITO Skywalk alongside the firm’s architectural team (see Achievements)
• Built interactive digital platforms and websites to support heritage mapping and civic engagement initiatives

Jun 2013 – Present · 12 yrs 9 mos · Hybrid

• Founded and led a design agency delivering end-to-end brand and product systems for startups.
• Worked with 10+ startups, civic initiatives, and enterprise clients across crypto, sustainability, and SaaS
• Clients include Khaana Chahiye (social impact), Multi-Living (Lodha Group, real estate), Cloudsufi (SaaS enterprise, digital transformation), Essentia (cosmetics, packaging), Goombira (tea brand), Juggernaut Books (publishing), and Shauryanjali – a war exhibit for the Indian Army (exhibit design)