Mar 2022 – May 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• I led innovative AR/VR design projects that significantly improved user interaction and engagement for various clients.
• Directed a cross-functional team, ensuring seamless collaboration and project execution within deadlines.
• Developed and implemented UI designs and storyboards that increased client satisfaction ratings by 30%.
• Managed project outsourcing, optimizing resources and enhancing overall project efficiency.

Sep 2020 – Mar 2022 · 1 yr 6 mos · Bangalore Urban, Karnataka, India

• Working as Tactile/Toy Designer exploring new frontiers of interactive learning through Phygital mediums & AR.
• Developing playful Phygital learning Kits for 3-11 yrs through research on physical interactions and diving in digital gameplay and creating Toys considering sensibilities of international edutech market and creating joyful experiences for kids.

Nov 2018 – Sep 2020 · 1 yr 10 mos · Pune Area, India

• I had the privilege of redefining traditional Indian objects into contemporary designs that appeal to modern consumers.
• Collaborated with artisans to ensure authenticity while integrating modern design principles.
• Enhanced product visibility and marketability, contributing to a 30% increase in sales within the first year.
• Developed skills in cross-cultural design, material selection, and sustainable product development.

Sep 2017 – Feb 2018 · 5 mos · Kolkata Area, India

• Innovative product development for new range of concept bags and accessories driven through research and insight mapping
• Brand development & branding collateral design to effectively communicate the narrative of the brand though tangible medium
• Material design, surface explorations on sustainable material to develop informed innovative products & accessories
• Planning and executing spatial and installation design for a popular bakery Café based in Kolkata by up cycling waste produced at the production facility

Feb 2016 – Apr 2016 · 2 mos

• Design consultantation for 3D printing based Jewellery company where the my role
• as a product designer was to ideate and develop conceptual narratives that could
• be formulated through parametric design application *grasshopper* and later
• printed and casted in precious and semi-precious metals.
• Worked on conceptual packaging design following the brand language and
• form aesthetics to package the contemporary jewellery form and engage emotionally

May 2015 – Dec 2015 · 7 mos · Gujarat, India

• Livelihood Development Project done at the Bamboo based NGO with tribal community 'Kotwalia' while deploying ethnographic and participatory activities to understand the lives, lifestyle, craft culture, skillsets and livelihood aspects of the tribals within the organisation and outside to look at the aspect of system based tangible intervention to aid towards livelihood development of the community.
• The project involved in creating and manipulating the material towards exploring newer techniques and challenging the perception of the material being of "cheap and poor quality" to contemporary/future material that could appeal to tourist and export market as it was potential towards economic & livelihood benefits to the skilled community.
• Understanding the various facets of the material 'Bamboo' and its relevance to the community and developed products targeted towards tourist FMFS market & hospitality sector for cafeteria spaces.
• System and strategic thinking was deployed in understanding the livelihood development initiative at the organisation w.r.t policies defined by Gujarat govt. under Vanbandhu Kalyan Yojana, in order to learn the critical threads to economic development of the skill driven community and deploy various design tools for enhancement of livelihood at the centre.
• As a designer was responsible for community engagement activities by deploying design thinking and empathy mapping at the centre to create efficient production processes and methodologies to fit within the context of Product development initiatives happening at the centre.

Apr 2013 – Jun 2013 · 2 mos · Mumbai Area, India

• Jewellery Design & development for explore market

May 2011 – Oct 2011 · 5 mos · Pune Area, India

• Illustrations and packaging design for Science learning kits for age groups 8-12 & 12-15
• Visual Identity development for Learning kits on subjects Mechanics,Physics, Chemistry etc.
• Branding & Identity Design for 'Designtapri' -a social platform for designers to showcase projects and connect with design professionals

May 2011 – Jul 2011 · 2 mos · Mumbai Area, India

• Packaging & graphic design for FMCG brands Rin, Bru Exotica, Bru Gold, Britannia to understand the requirements and create illustrations,packaging & packaging graphics by following the brand language and create output for festive packs, market entrants and new segments of brand.
• Pitch project for strategic retail product packaging for Axis bank introducing corporate gifting through precious metal bars. The deliverables included the development of auspicious motif/symbols to reflect on the touchpoint of designed collaterals -gold bar packs, envelopes, counter danglers/ POS boxes.

Nov 2010 – Jan 2011 · 2 mos · Pune Area, India

• Worked on identity,character design.

May 2008 – Jan 2012 · 3 yrs 8 mos · Pune Area, India