Jun 2023 – Oct 2024 · 1 yr 4 mos · On-site

• Led the rapid expansion of Animall’s product marketplace, focused on cattle feed and allied inputs—scaling to 10+ hyperlocal markets and achieving $2M+ ARR.
• Developed a low-inventory, high-ROCE supply chain model using a marketplace backend with direct manufacturer sourcing.
• Owned end-to-end PnL; implemented repeat-focused product strategies that drove 40%+ buyer retention and expanded wallet share.
• Reduced CAC by 70% and CRC by 50% through targeted GTM and reorder flows, improving buyer efficiency.
• Boosted gross margins by optimizing vendor selection protocols, cutting quality complaints by 85%.
• Drove logistics automation and merchandising flows, improving conversion by 8% and operational throughput by 33%.

Oct 2021 – Jun 2023 · 1 yr 8 mos · On-site

• Launched and scaled India’s first large-scale cattle trading marketplace, enabling structured livestock buying/selling for dairy farmers.
• Set up farm-based marketplace hubs PAN India to facilitate real-world cattle transactions, ensuring trust and operational control.
• Achieved 40,000+ cattle transactions during the period, establishing platform credibility and repeat behavior in a highly unorganized category.
• Built full-stack marketplace operations—supply onboarding, buyer discovery, pricing, logistics, and post-sale handling.
• Drove adoption through educational content, hyperlocal branding, and field activation, unlocking new user segments.
• Collaborated directly with founders on monetization pilots, policy design, and early-stage platform evolution.

Jul 2021 – Sep 2021 · 2 mos · Bangalore Urban, Karnataka, India

• Led and scaled four high-traffic categories: GATE, Legal, Coding, and Marketing, focusing on structured supply-demand alignment and funnel growth.
• Built category-level growth engines—similar to marketplace dynamics—balancing educator acquisition with learner demand.
• Delivered a 32% increase in top-of-funnel leads via targeted growth strategies and funnel optimization.
• Improved conversion rates by 12% through sales process tuning and user journey mapping.
• Identified content supply gaps, onboarded key educator talent, and drove a 21% increase in category performance.
• Exited post short-term strategic engagement after reassessing alignment with company’s long-term direction.

Apr 2020 – Jul 2021 · 1 yr 3 mos

• Achieved an 8% increase in overall category margins by optimizing the PnL across 25 cities in the Fresh vertical.
• Led the Super Bulk Project across Pan India—scaled category topline by 500 tonnes in just 2 months.
• Implemented filler optimization strategies, slashing losses from 7.5% to 1.4% through smarter assortment and demand-supply mapping.
• Reduced operational losses further by building accurate prediction models and launching secondary sales channels to clear excess.
• Collaborated on new revenue stream initiatives, working directly with the Founder on special projects.

Jan 2019 – Apr 2020 · 1 yr 3 mos

• Led a 500-member national sales team, driving a 3x growth in annual run-rate to ₹540 Cr within one year.
• Conducted portfolio-level problem-solving across women's wear categories—aligning buyer cohorts with relevant seller metrics to match and scale demand.
• Designed buyer-level analytics to boost conversion and grow wallet share on the Udaan platform.
• Built an in-house Salesforce-based tool to capture and act on structured buyer feedback.
• Rolled out app-based merchandising strategies aligned to retention patterns and buyer behavior insights.
• Launched loyalty and rewards programs to improve repeat purchase rates and accelerate category growth.

Jun 2017 – Dec 2018 · 1 yr 6 mos

• Built and led a 300-member demand team across 8 states, including Maharashtra, MP, Goa, Gujarat, Odisha, Chhattisgarh & Jharkhand—boosting resource utilization and operational efficiency.
• Implemented Salesforce nationally for the clothing vertical, driving a 54% increase in sales by targeting high-performing “Kam” sellers based on return rates and product selection.
• Crafted buyer segmentation strategies by analyzing in-app behavior, resulting in sharper growth and retention plans.
• Led critical projects such as Credit-on-Install, Hard Verification, and Geotagging 2L+ retailers—increasing Pan-India delivery success from 45% to 76%.
• Established national-level systems for recruiting, training, and performance monitoring, ensuring consistency and productivity at scale.

Dec 2016 – Jun 2017 · 6 mos

• Joined as one of the first 50 employees, playing a key role in Udaan’s early growth phase.
• Led city launches in 3 new markets with a team of 30; built seller-side operations from scratch in cities like Surat and Mumbai.
• Developed a custom AppSheet tool to streamline customer onboarding, resulting in a 30x sales increase.
• Executed local BTL marketing campaigns to drive user adoption among sellers and buyers.

Jan 2016 – Dec 2016 · 11 mos · Gurgaon · On-site

• Led the end-to-end development of the Fruits & Vegetables (F&V) business across India, driving category expansion, supply chain optimization, and process efficiency.
• What I Worked On:
• Business Expansion & Marketplace Setup – Helped launch and scale Superstore & Morning Store models at a PAN-India level, focusing on seamless execution.
• Vendor & Supply Chain Management – Built relationships with new vendors, worked closely with the purchase team, and ensured smooth inventory flow and fill rates at warehouses.
• Operations & Process Optimization – Led business process improvements at warehouses and stores to reduce wastage, improve margins, and enhance overall efficiency.
• Warehouse & Inventory Management – Tracked inventory movement, ensured FIFO implementation, and improved visibility through data-driven insights.
• Financial & Payment Oversight – Managed Goods Receipt Notes (GRNs), vendor payments, and month-end financial reconciliations, ensuring accurate record-keeping and timely payments.
• Cross-Functional Collaboration – Worked closely with content, procurement, warehouse, and analytics teams to launch new SKUs on the app & PoS.
• Customer Experience & Demand Forecasting – Focused on reducing customer complaints, optimizing forecasting processes, and aligning promotions with sales trends.
• Team Leadership & Execution – Led the West India FnV teams (Mumbai, Pune, Ahmedabad), ensuring smooth day-to-day operations and strategic alignment.

Jul 2015 – Aug 2015 · 1 mo · New Delhi Area, India

• Delhi metro rail project “Design and Construction of Tunnel by Shield TBM and NATM method”

Jun 2014 – Jul 2014 · 1 mo · Bawana,Delhi

• ERA INFRA ENGINEERING LIMITED, at B.H.E.L, Bawana,Delhi “PRAGATI POWER CORPORATION LIMITED

Aug 2013 – Dec 2014 · 1 yr 4 mos

Jan 2012 – Dec 2014 · 2 yrs 11 mos