Anushka Soni

Business Development Executive

India4 yrs 3 mos experience

Key Highlights

Proven track record of driving impactful outcomes.
Successfully managed projects leading to significant revenue growth.
Expert in formulating innovative strategies for user engagement.

Stackforce AI infers this person is a Business Management and Analytics professional with expertise in SaaS and EdTech industries.

Contact

Skills

Core Skills

Revenue Cycle ManagementTeam ManagementDigital Marketing

Other Skills

A/B TestingAccount ManagementBusiness ResilienceCompetitive AnalysisConflict ResolutionCustomer Relationship Management (CRM)Data AnalysisGo-to-Market StrategyMarketing StrategyProblem SolvingProduct Life CycleProduct PlanningProduct RequirementsProduct Road MappingRoot Cause Analysis

About

I'm Anushka Soni, a versatile 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 with a proven track record of driving impactful outcomes. 𝐈 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞 𝐢𝐧 𝐟𝐨𝐫𝐦𝐮𝐥𝐚𝐭𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐮𝐬𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡. 💹 In my previous roles, such as a Program Manager and a Team Leader at Classplus, I orchestrated successful projects that contributed to revenue increases and improved brand recognition. 📈 Armed with a Master's in Financial Management and proficiency in English and German, I bring a global perspective to my work. 🎯 #BusinessProfessional #InnovativeLeader #Stakeholder Management

Experience

Unlimit

Account Manager

Jun 2025 – Present · 9 mos · Gurugram, Haryana, India · Hybrid

Exly (yc w19)

Associate Director

Jun 2024 – May 2025 · 11 mos · Gurugram, Haryana, India · On-site

Classplus

Program Manager

Sep 2021 – May 2023 · 1 yr 8 mos · Noida, Uttar Pradesh, India · On-site

✨Responsible for monthly GMV target, managing key accounts and driving customer acquisitions with the sales team.
✨Responsible for category PnL and managed a team of 6 people.
Worked closely with product, delight and sales team to drive a better customer experience in order to land new business and grow the existing businesses in the system.
✨Successfully managed end-to-end execution of 5 key strategic projects, resulting in
a 20% increase in revenue within 12 months.
✨Lead and execute the deployment of new business lines, ensuring seamless
integration and achieving a 10% revenue boost from these new ventures.

Revenue Cycle ManagementConflict ResolutionCompetitive AnalysisDigital MarketingAccount ManagementTeam Management+2

Unacademy

2 roles

Senior Associate

Promoted

Jun 2021 – Sep 2021 · 3 mos

✨Developed Content sales strategies which resulted in 6X growth in YouTube distribution, 800K+ app downloads, and increased sales revenue by 400%.
✨Onboarded 100+ educators in different categories and improved educator cohort retention by designing robust training and feedback loop programs.
✨Identified cost-saving opportunities and contributed to budget optimization.
✨Handled 5 major categories resulted in 2X revenue within 7 months.

Revenue Cycle ManagementCompetitive AnalysisUser InterviewsDigital MarketingMarketing StrategyTeam Management+3

Business Associate

Oct 2020 – Jun 2021 · 8 mos

Revenue Cycle ManagementCompetitive AnalysisTeam ManagementProduct Road MappingBusiness Resilience

Healthkart

Marketing Analyst Intern

May 2019 – Jun 2019 · 1 mo · Gurgaon, India · On-site

✨General Trade Tertiary Analysis and Improvement Strategies.
✨Collected Primary as well as secondary data and on the basis of the data, several strategies were proposed.
✨Stores visit and handling the PAN India store data.
✨Coordinated with PAN India ASMs and SOs for the store revised data.
✨Came up with Grading system as well for the betterment of the company.
✨Proposed Schools, colleges and Corporates too for the better trade.
✨Done analysis of all the competitors of the company with all the ratios, percentages and the content.
✨Worked on GST on product categories too.
✨Worked on NPS (Net Promoter Score) and Margin Schemes too with the team.

Competitive AnalysisDigital MarketingProduct Life Cycle

Vianaar homes

Marketing and Strategy Intern

Oct 2017 – Dec 2017 · 2 mos · New Delhi Area, India · On-site

✨Developed and implemented digital marketing strategies aligned with overall business goals.
✨Conducted market research to identify trends and opportunities in the digital space.
✨Managed social media accounts to enhance brand presence.
✨Created and curated engaging content for various social media platforms.
✨Monitored and responded to audience engagement on social media.
✨Implemented SEO strategies to improve the online visibility of the company's website.
✨Conducted keyword research and optimizing website content for search engines.

Competitive Analysis