Sulogna Saha

Business Development Executive

Mumbai, Maharashtra, India6 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Expert in market research for pharmaceutical clients
Strong analytical skills driving business decisions
Proven track record in delivering actionable insights

Stackforce AI infers this person is a Market Research Analyst specializing in the Healthcare industry.

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Skills

Core Skills

Market ResearchAnalytical Skills

Other Skills

Brand AwarenessClinical ResearchCompetitive AnalysisCompetitive IntelligenceContent MarketingDigital MarketingLeadershipMarket AnalysisMarketing StrategyMicrosoft ExcelMicrosoft PowerPointOnline AdvertisingPharmacyPrimary ResearchResearch

About

- Strong business development professional with a M.B.A focused on Marketing. Total work experience over 4 years in market research industry - Helping top pharmaceutical clients with latest market trends and insights, which drive key business decisions. - Strengths include Analytical skills, Stakeholder Management, Public Speaking, Interpersonal communication & Content writing/presentation.

Experience

Cetas healthcare

Senior Research Analyst

Apr 2024 – Present · 1 yr 11 mos · Mumbai, Maharashtra, India · Hybrid

Conducted in-depth consumer insights analysis, evaluating competition, customer behavior, and market trends to identify growth opportunities and support strategic decision making
Designed and executed research studies, including consumer needs assessments, brand perception and demand forecasting
Collaborated with cross-functional teams to evaluate factors influencing market entry, consumer engagement, and product performance.
Delivered actionable insights through data visualization and comprehensive reports, enabling clients to enhance product placement, pricing, and marketing strategies.

Market ResearchMicrosoft PowerPointMarket AnalysisMarketing StrategyPrimary ResearchSecondary Research+3

Zydus group

Assistant Manager

Jan 2023 – Feb 2024 · 1 yr 1 mo · Mumbai Metropolitan Region · On-site

Responsible for providing external market performance analysis and insights about brand performance on monthly basis
Provide support to division heads & product management team with market research requirements about their brands & competitors brands at regional & zonal level
Analysis on competitive gain &loss projection for competitors based on external & company's internal data
Facilitate marketing team in decision making through insights based on data analysis & provided support in brand planning, drive business for the strategies
Coordinating with external market agencies for delivering their data related services which are relevant to the business team

Microsoft ExcelMarket AnalysisAnalytical SkillsMarket ResearchCompetitive AnalysisSecondary Research+2

Iqvia

Market Research Analyst

Nov 2021 – Jan 2023 · 1 yr 2 mos · Mumbai · Hybrid

Responsible for handling various research project for MNC clients in healthcare industry
End-to-End handling of quantitative and qualitative projects from proposal creation to report delivery & presentation to clients
Delivering high data quality reports with focus on understanding data collection process at grassroot level
Collaborated with external agencies & vendors to execute the projects smoothly

Microsoft ExcelMarket AnalysisMicrosoft PowerPointAnalytical SkillsPrimary ResearchMarket Research

Cetas healthcare

Associate Research Analyst

Jan 2021 – Oct 2021 · 9 mos

Market research project for top medical device company (ALIGN Technology) to help expand their orthodontics market in the APAC region.
Developed key insights which were impactful to the business.
Combed through large sets of raw market research data to refine them into actionable and meaningful parameters.
Managed a wide range of stakeholders including vendors, clients and internal teams.

Interlink marketing consultancy pvt. ltd.

Research Associate Intern

Nov 2020 – Jan 2021 · 2 mos

Cerebro kids

Digital Marketing Intern

May 2020 – Jul 2020 · 2 mos

Provide creative ideas for content marketing and update website
Launching optimized online campaigns to increase company and brand awareness
Worked on backlinks to build SEO
Plan and monitor the ongoing company presence on social media (Instagram, Facebook, LinkedIn, Quora)