Dr. Barkha Bansal, PhD (Text Analytics) — Data Scientist
Experienced Data Scientist with a PhD, specializing in Text Analytics. Adept at developing cutting-edge text mining predictive models to extract valuable consumer insights from social media and e-commerce texts during 4 years of research. Accomplished in developing advanced capabilities to tackle complex challenges. Possesses expertise in implementing text similarity matching for product hierarchy unification, parallelized mixed effect modeling with cross-channel interactions in marketing, and other MMM capabilities, creating Azure-based web applications for simulating and optimizing derived marketing contributions.
Stackforce AI infers this person is a Data Scientist specializing in Text Analytics and Machine Learning for consumer insights.
Experience: 10 yrs 4 mos
Skills
- Data Science
- Machine Learning
Career Highlights
- PhD in Text Analytics with 4 years of research experience.
- Expert in developing predictive models for consumer insights.
- Skilled in Azure-based applications for marketing optimization.
Work Experience
Accenture
Data Science Analyst (5 yrs)
The NorthCap University
Visiting Lecturer (1 yr)
Research Scholar (5 yrs 3 mos)
Education
Master's degree at The NorthCap University
Bachelor's degree at Delhi University
