Aug 2016 – Jun 2018 · 1 yr 10 mos · Bengaluru Area, India

• Conceptualised and designed ‘Zeta Express’, the corporate food ordering and payment solution of Zeta
• Overhauled the Zeta Main website, right from the information architecture (IA) to the final visuals and animations. Handed-off to the marketing team later, for maintenance.
• Revamped the Bill-Claiming Experience in the Zeta User App.
• Designed an admin analytics dashboard for our clients Cisco, Amazon and Accenture, visualising data of over 200,000 active users
• Substituted the Head of Design and played the role of a Product Manager on various occasions
• Official mentor of all the 5 junior designers of the team.
• Planned & co-organised the biggest Dribbble Meetup of India with 300+ attendees & 400+ waitlisted guests
• A professional UX Speaker; Conducted various workshops and spoke at many design conferences, pan India

May 2016 – Jul 2016 · 2 mos · Bengaluru Area, India

Feb 2016 – May 2016 · 3 mos · Mumbai Area, India

• Survived a massive layoff and got promoted right after that!

Jul 2015 – Jan 2016 · 6 mos · Mumbai Area, India

• Conceptualised, brainstormed, researched and designed the ‘Self Upload’ experience in Housing Agents Mobile App
• Overhauled and redesigned the ‘Property List’ of main website, incorporating Privilege Price Card & multiple sellers
• Animated interactive interfaces, explaining Payment Plans, Loan Process and Areas, for Buying Guide Mobile App
• Redesigned the ‘Flat Configuration’ section of the sliding quick view in Property list of main website
• Brainstormed and designed the mobile user experience for ‘Agent Profile and Rating’
• Analyzed various sections of Housing.com website using Mixpanel : Designed data-driven changes instituting a user-centered design (UCD) approach, thereby reducing user drop-offs and increasing conversions
• Used A/B split testing for various features and elements in the Housing website

Jun 2014 – Jul 2015 · 1 yr 1 mo · Bengaluru Area, India

• ROLE:
• Implemented core Agile Principles of collaboration, prioritization, team accountability and visibility; ensured consistent application of Scrum Methodologies across the enterprise
• Managed 3 Scrum teams with a total of 50+ associates comprising Software Architects, Engineers and Testers
• Facilitated daily Stand-Up Meetings, weekly Team Meetings, monthly Iteration Planning, Review and Retrospectives
• Developed and implemented team specific risk mitigating strategies
• IMPACT:
• Officially recognized as a ‘Cerner Agile Champion’: Facilitated classroom training sessions of Agile Boot Camp
• Turn-Around-Time of Obligated Change Requests reduced from 72 to 25 days within 1 year
• Ensured on-time submission of Capitalized work-log: On-time submission increased from 84% to 96% within 1 year
• Brainstormed and designed a graphical Agile Ceremony Cube, distributed to 1000+ associates in India

Apr 2013 – May 2014 · 1 yr 1 mo · Chennai Area, India

• Co-Headed a team of 200 members that mentored 850 freshmen and other undergraduate students
• Established credibility for Mitr by getting the whole team certified as Barefoot Counselors
• Initiated interactive mock quiz for the freshers that received a rating of 4.4/5, rated by 700 attendees
• Introduced a documentation system based on ISO 9001:2008 standards (working towards certification)
• Received letter of appreciation by the Dean (Students) for exemplary services to the institute
• Developed & managed the website mitr.iitm.ac.in, which includes forums & online-confession portal

May 2012 – Jul 2012 · 2 mos · Mumbai Area, India

• ROLE:
• Studied online searching habits and analyzed keywords for Google AdWords campaign for an e-commerce website
• Spearheaded and strategized online promotional campaigns and e-commerce sale events
• Drafted job profile, interviewed and hired an operational team for the marketing project
• Conceptualized branding and ambience for a new Soulflower store in Inorbit Mall, Malad, Mumbai
• IMPACT:
• Website traffic increased by 120% with a conversion rate (visits to purchases) of 4.2% (> global average of 3%)
• Online marketing resulted in #besoulflower being in the top Twitter Trends of India for 36 hours at a stretch
• Hired a full-time e-commerce Manager and a Graphic Designer for the company
• 80% of the ambience of the new store is created with recycled items

Jun 2011 – Jul 2011 · 1 mo · Hyderabad Area, India

Apr 2011 – Apr 2012 · 1 yr · Chennai Area, India

• Co-Headed a 3-tier team of 120 members that streamlined the creative script writing of Shaastra by expanding and revamping the creative design, theme and ambience of the festival
• Organized an event that set a world record in the Limca Book of Records with 61 line-following robots running on a loop, built by 200 engineering students, across India
• Introduced ‘Registration Passport booklets’ for participants; generated additional revenue of Rs. 2.5 L
• Designed UI for shaastra.org which had a traffic of 10 million users and 16k unique visitors

Nov 2010 – Jun 2014 · 3 yrs 7 mos · Chennai Area, India

• Featured in ‘The Hindu -- Business Line’ as a promising student Freelancer (Print edition: 31 Oct, 2013)
• Worked 400 hours+ with over 25 clients; brainstormed & negotiated deals; delivered effective solutions
• Redesigned UI of a 9-page website for iPleaders, West Bengal National University of Juridical Sciences
• Designed Infographics (used in a TED Talk) for the national award winning Avaz Android App for autism
• Designed logo for the Entrepreneurship Club of University of California, Irvine