Sep 2024 – Present · 1 yr 6 mos · Remote · Remote

• Collaborated with cross-functional teams including product management, development, and marketing to align eCommerce strategies with SMB business objectives.
• Translated complex business requirements into clear, actionable insights and technical documentation for development teams, ensuring accurate and timely implementation.
• Conducted in-depth analysis of sales performance, user behavior, and conversion funnels to identify opportunities for revenue growth and operational efficiency.
• Led requirements gathering and post-launch analysis to ensure eCommerce features met stakeholder expectations and business goals.
• Supported A/B testing and personalization initiatives to improve customer experience and increase conversion rates across SMB digital channels.
• Partnered with UX/UI and digital marketing teams to optimize online customer journeys, reduce bounce rates, and enhance product discoverability.