P

Praharsh Kumar Agrawal

Product Designer

Bengaluru, Karnataka, India6 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • Designed for 150 million users monthly at Meesho.
  • Co-founded an environmental initiative at IIT Roorkee.
  • Expert in user experience for tier-3 internet users.
Stackforce AI infers this person is a Product Designer specializing in E-commerce and User Experience.

Contact

Skills

Core Skills

User Experience Design (ued)User Experience (ux)

Other Skills

AestheticsAttention to DetailB2CCollaborative Problem SolvingCommunicationCreative Problem SolvingCustomer ExperienceDesign SystemsEnvironmental AwarenessEnvironmental ConsultingEnvironmental EducationEnvironmental PolicyMobile DesignMockupsMotion Design

About

I have been a tech enthusiastic since I got a computer in my home in '06. I tried everything possible and thought "why did they built it this way". Hence passionate about product and design. I have been fond of observing folks how do they use mobile and apps in their life. I am from a small town of Bihar where I have seen and heard different people how they use tech and apps. They used to come to me to ask how to do a task. After that I shifted to Delhi and saw other personas which were quite comfortable with tech and wanted to other type of tasks. I know where are their pain points, when do they develop anxiety and what type of personas are there in these area. I want to impact & change their lives for better through product thinking and design. My work of product & design can be accessed here: praharsh.webflow.io I also co-founded a student group in IIT R which will be putting efforts to minimise impacts of IIT R on environment under Director of IIT Roorkee

Experience

Meesho

2 roles

Product Designer II

Promoted

Jan 2025Present · 1 yr 2 mos · Bengaluru, Karnataka, India

User Experience Design (UED)User Experience (UX)CommunicationPresentation SkillsMobile DesignAesthetics+8

Product Designer

Jun 2023Dec 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India

  • Designing Meesho's Core Shopping Experience charter which is used by 150 Million users monthly
  • I worked on all critical charters of shopping experience: Search, Browsing Experience, UGC, Transact, Recommendations & Gold Program which brings $5B GMV.
  • Focusing on delivering intuitive experiences to our target users, those from villages and tier-3 —the next billion internet users which also involves conducting in-person user interviews, calls, and usability tests to gain valuable insights while managing a lot of stakeholders.
  • Key Projects:
  • Expectation Reality Mismatch(ERM)/User Generated Content (UGC): (0.51pp NQD drop, 0.3 NMV Retention uptick)
  • Solved ERM by showing Product Attribute Specific Ratings (ASR) on Product Details Page UGC section which helped users to build better understanding of the product and reduce NQD and increase NMV retention.
  • Redesigned the input flow of UGC collection to collect these ASR and revamped L1 & L2 reasons design while increasing Media & Text review fill rate.
  • ASR fill rate: 50%, inc in L1& L2 reason fill rate: 5pp & 10pp, inc in Media & Text review fill rate: 0.6pp & 4.3pp
  • Recommendations: Retargeting (0.9% NMV/Vi uptick) and Cross-Sell (0.3NMV/Vi uptick)
  • Designing experiences in Recommendation team aimed at retargeting and cross-selling products, contributing directly to the strategic goal of boosting NMV.
  • Search:0.3% NMV/Vi uptick, 1pp dropoff reduced
  • Revamped Search Landing Page to reduce bounce off rate by introducing right channels.
  • Transact:0.5% NMV/Vi uptick
  • Revamped order review and payment page to increase the sense of FOMO on discounts and ease information scanning to increase transactions.
  • Meesho Gold:
  • Addressed challenges related to Visibility & Awareness and comprehension of Gold Program to inc Gold's contribution to NMV by redesigning Gold Landing Page(Gold GMV/Vi up by 4%,), introducing Gold widget on PDP(Gold GMV/Vi up by 22%) and horizontal feed of Gold products in vertical feed (Gold GMV/Vi up by 6.3%)
Timelines

Hevo data

Product Designer

May 2022Jun 2022 · 1 mo · Bengaluru, Karnataka, India

User Research

Goodworker

Product Designer

Jan 2022Apr 2022 · 3 mos

Design Systems

Indian institute of technology, roorkee

Social & Cultural Secretary of Rajiv Bhawan

Nov 2021May 2022 · 6 mos

User Flows

Fleek

Product Designer

Oct 2021Dec 2021 · 2 mos

Clinikk

UI/UX Designer

Jun 2021Jul 2021 · 1 mo · India

Zyephr

Product Designer

Feb 2021Mar 2021 · 1 mo

Asknbid tech

Graphic Designer

Oct 2020Nov 2020 · 1 mo

Grip invest

Graphic Designer

Sep 2020Dec 2020 · 3 mos

Solar decathlon india

Waste Management Specialist

Aug 2020Mar 2021 · 7 mos · Remote

Siemens healthineers

Trainee at ITTCP 2020

Jul 2020Sep 2020 · 2 mos

Eco group iit roorkee

Founder and Designer

Jan 2020Jun 2023 · 3 yrs 5 mos

Storyboarding

E-cell iit roorkee

Coordinator

Dec 2019Feb 2020 · 2 mos

  • My work was to attract International Delegates for E - Summit 2020

Civil engineering consortium, iit roorkee

Senior Manager

Sep 2019Apr 2021 · 1 yr 7 mos · IIT Roorkee

Education

Indian Institute of Technology, Roorkee

Civil Engineering

May 2019May 2023

Sanatan Dharam Vidya Mandir

Intermediate — Science

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