Praharsh Kumar Agrawal

Product Designer

Bengaluru, Karnataka, India6 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Designed for 150 million users monthly at Meesho.
Co-founded an environmental initiative at IIT Roorkee.
Expert in user experience for tier-3 internet users.

Stackforce AI infers this person is a Product Designer specializing in E-commerce and User Experience.

Contact

Skills

Core Skills

User Experience Design (ued)User Experience (ux)

Other Skills

AestheticsAttention to DetailB2CCollaborative Problem SolvingCommunicationCreative Problem SolvingCustomer ExperienceDesign SystemsEnvironmental AwarenessEnvironmental ConsultingEnvironmental EducationEnvironmental PolicyMobile DesignMockupsMotion Design

About

I have been a tech enthusiastic since I got a computer in my home in '06. I tried everything possible and thought "why did they built it this way". Hence passionate about product and design. I have been fond of observing folks how do they use mobile and apps in their life. I am from a small town of Bihar where I have seen and heard different people how they use tech and apps. They used to come to me to ask how to do a task. After that I shifted to Delhi and saw other personas which were quite comfortable with tech and wanted to other type of tasks. I know where are their pain points, when do they develop anxiety and what type of personas are there in these area. I want to impact & change their lives for better through product thinking and design. My work of product & design can be accessed here: praharsh.webflow.io I also co-founded a student group in IIT R which will be putting efforts to minimise impacts of IIT R on environment under Director of IIT Roorkee

Experience

Meesho

2 roles

Product Designer II

Promoted

Jan 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India

User Experience Design (UED)User Experience (UX)CommunicationPresentation SkillsMobile DesignAesthetics+8

Product Designer

Jun 2023 – Dec 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India

Designing Meesho's Core Shopping Experience charter which is used by 150 Million users monthly
I worked on all critical charters of shopping experience: Search, Browsing Experience, UGC, Transact, Recommendations & Gold Program which brings $5B GMV.
Focusing on delivering intuitive experiences to our target users, those from villages and tier-3 —the next billion internet users which also involves conducting in-person user interviews, calls, and usability tests to gain valuable insights while managing a lot of stakeholders.
Key Projects:
Expectation Reality Mismatch(ERM)/User Generated Content (UGC): (0.51pp NQD drop, 0.3 NMV Retention uptick)
Solved ERM by showing Product Attribute Specific Ratings (ASR) on Product Details Page UGC section which helped users to build better understanding of the product and reduce NQD and increase NMV retention.
Redesigned the input flow of UGC collection to collect these ASR and revamped L1 & L2 reasons design while increasing Media & Text review fill rate.
ASR fill rate: 50%, inc in L1& L2 reason fill rate: 5pp & 10pp, inc in Media & Text review fill rate: 0.6pp & 4.3pp
Recommendations: Retargeting (0.9% NMV/Vi uptick) and Cross-Sell (0.3NMV/Vi uptick)
Designing experiences in Recommendation team aimed at retargeting and cross-selling products, contributing directly to the strategic goal of boosting NMV.
Search:0.3% NMV/Vi uptick, 1pp dropoff reduced
Revamped Search Landing Page to reduce bounce off rate by introducing right channels.
Transact:0.5% NMV/Vi uptick
Revamped order review and payment page to increase the sense of FOMO on discounts and ease information scanning to increase transactions.
Meesho Gold:
Addressed challenges related to Visibility & Awareness and comprehension of Gold Program to inc Gold's contribution to NMV by redesigning Gold Landing Page(Gold GMV/Vi up by 4%,), introducing Gold widget on PDP(Gold GMV/Vi up by 22%) and horizontal feed of Gold products in vertical feed (Gold GMV/Vi up by 6.3%)