Kashaf Iqbal

Digital Marketing Specialist

Lahore, Punjab, Pakistan2 yrs 2 mos experience

Key Highlights

Expert in driving brand growth through social media.
Proficient in content strategy and audience engagement.
Skilled in analyzing metrics for performance optimization.

Stackforce AI infers this person is a Marketing Specialist with a focus on social media and content strategy.

Contact

Skills

Core Skills

Social Media MarketingContent StrategyDigital Marketing

Other Skills

Collaborative Problem SolvingCompelling ContentContent Creation SpecialistCustomer Feedback ManagementDigital GraphicFigma (Software)Graphic DesignGraphic Design ToolsPersonal BrandingProblem SolvingSearch Engine Optimization (SEO)Social Media PerformanceTypographyUI/UX DesignUser Experience Design (UED)

About

I am dedicated to driving brand growth, audience engagement, and content strategy across social media platforms. With experience in the tech industry, I specialize in creating compelling content, and using data insights to optimize social media performance. 𝐌𝐲 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐬: -Developing and executing effective social media strategies. -Creating engaging content that resonates with diverse audiences. -Analyzing social media metrics to drive improvements and growth. -Building and nurturing relationships with followers and influencers. I stay ahead of social media trends, foster team collaboration, and align our online presence with business goals to boost brand visibility, engagement, and measurable results.

Experience

Novatore solutions

Social Media Associate

Aug 2025 – Present · 7 mos · On-site

Led end-to-end social media campaigns across multiple platforms, from strategy development and content planning to execution and performance analysis.
Collaborated with designers, copywriters, and marketing teams to ensure brand consistency and campaign alignment.
Conducted audience research and competitor analysis to inform content strategies and boost engagement.
Created compelling, shareable content including graphics, videos, and copy aligned with brand identity and trends.
Presented campaign concepts and performance insights to stakeholders using Google Slides and Canva.
Monitored KPIs and analytics to refine strategies and maximize ROI across social channels.

Social Media MarketingContent StrategyWeb Content WritingSocial Media PerformanceGraphic DesignUI/UX Design+1

Bugslink tech

Social Media Executive

Mar 2024 – May 2025 · 1 yr 2 mos · Lahore, Punjab, Pakistan · On-site

Driving brand visibility, audience engagement, and content strategy across various social media platforms. Specializing in content creation, social media analytics, and performance optimization.
Develop and execute social media strategies to increase brand awareness and engagement.
Create and manage engaging content tailored to different social media platforms.
Monitor trends, audience feedback, and industry news to keep content relevant and timely.
Collaborate with marketing, design, and other teams to align social media campaigns with brand goals.
Stay updated on the latest social media tools, trends, and best practices to drive innovative campaigns.

User Experience Design (UED)Figma (Software)User Interface DesignContent StrategyWeb Interface DesignDigital Marketing+5

Upwork

Facebook Marketer

Sep 2023 – Feb 2024 · 5 mos · Lahore, Punjab, Pakistan · Remote

I manage and grow Facebook pages by creating engaging content, implementing marketing strategies, and optimizing performance through analytics as a freelancer. I handle community management, ensuring strong audience interaction and brand visibility.

Digital MarketingUI/UX DesignPersonal BrandingCustomer Feedback Management