Ashwin Irappa — CEO

I'm a seasoned exec, dabbling in strategy, product management, and operations, with a knack for crafting and launching global tech goodies in foodtech, e-commerce, and fintech. You might've stumbled upon some of the apps and websites I've cooked up – they've been played with by millions! Somehow, they've always managed to drum up a lot of love from users and reviewers alike, and even snagged some top spots in the app stores.But truth be told, it's not just me – I've been lucky to work alongside some truly talented teams, helping to nurture their growth and support them in achieving success in product, design, and data. I'm a mix of product enthusiast and business strategist. I enjoy keeping up with tech trends and balancing my love for product development and business strategy. It’s a fun and exciting combo that keeps me on my toes and always learning. Known for my work in spearheading generative AI-first products, I've had the privilege of using my skills in product strategy and innovation to help businesses grow and create outstanding user experiences. I'm deeply passionate about utilizing AI to enhance efficiency, cut costs, and drive innovation in product development.it's been a fascinating journey of discovery, exploring how we can leverage it to improve processes and experiences in ways that are both effective and responsible.

Stackforce AI infers this person is a Product Leader in Fintech and E-commerce with a strong focus on AI-driven solutions.

Location: Singapore, Singapore, Singapore

Experience: 18 yrs 5 mos

Skills

Product Leadership
Generative Ai
Growth Hacking

Career Highlights

Spearheaded generative AI-first products for major tech companies.
Boosted customer retention by 25% through AI-driven solutions.
Scaled active users to 10M+ with innovative product strategies.

Work Experience

Cata

Chief Product Officer (1 yr 4 mos)

Grab

Head of Product, Business & Core Transaction Platform and Grab for business (1 yr 3 mos)

Flash Coffee

Advisor - Product & Engineering (2 yrs 5 mos)

Delivery Hero

Senior Director of Product, Design & Analytics (3 yrs)

Director of Product, Engineering, Design & Analytics (1 yr 2 mos)

ZALORA Group

Associate Director - Enterprise Products (1 yr 9 mos)

Lead Product Manager (2 yrs 7 mos)

Volt Information Sciences

Senior Product Manager (1 yr 9 mos)

INSZoom

Product Manager (7 mos)

IBM

Product Consultant (2 yrs 1 mo)

e4e

Application maintenance developer (2 yrs 10 mos)

Education

Bachelor's degree at Visvesvaraya Technological University

Ashwin Irappa

CEO

Singapore, Singapore, Singapore18 yrs 5 mos experience

Highly StableAI Enabled

Key Highlights

Spearheaded generative AI-first products for major tech companies.
Boosted customer retention by 25% through AI-driven solutions.
Scaled active users to 10M+ with innovative product strategies.

Stackforce AI infers this person is a Product Leader in Fintech and E-commerce with a strong focus on AI-driven solutions.

Contact

Skills

Core Skills

Product LeadershipGenerative AiGrowth Hacking

Other Skills

Ad TechAgile MethodologiesAnalyticsBusiness AnalysisBusiness IntelligenceBusiness Intelligence (BI)Business Process ImprovementConsultingFinTechGlobal E-CommerceManagementMarketplace productMicrosoft ProjectP&L ManagementPMI

About

Experience

Cata

Chief Product Officer

Nov 2024 – Present · 1 yr 4 mos · Singapore · On-site

At CATA, I lead across product, design, AI, and scaling the business globally
A big part of my focus is also driving AI adoption end-to-end: from integrating agentic AI models into core product experiences, to accelerating workflows like POS integrations, loyalty automation, and customer engagement. I’m also working on embedding AI into our internal product and design processes to move faster from concept to launch, while ensuring scalability for our partners.
Cata is a comprehensive white-label SaaS platform that enables restaurants and retail businesses to launch branded mobile apps with enterprise-level features in days, not months. The company democratizes access to digital capabilities previously available only to global giants like McDonald's and Starbucks, allowing businesses to drive significant revenue growth, own their customer relationships, and streamline operations. Founded in 2024 and headquartered in Singapore, Cata's mission is to become the global infrastructure powering the digital storefronts of offline businesses.
Cata is backed by prominent global investors such as White Star Capital, FoodLabs, 468 Capital, FJ Labs, and Rally Cap.

Product LeadershipGrowth HackingGenerative AIP&L ManagementPayment processing and e-walletsMarketplace product+2

Grab

Head of Product, Business & Core Transaction Platform and Grab for business

Jul 2023 – Oct 2024 · 1 yr 3 mos · Singapore · On-site

Accountable for overseeing merchant-facing products and strategic initiatives spanning Mobility, Food, Mart, Grab Express, and Fintech sectors.
Spearheading the management of the core transaction platform supporting all Grab verticals.
Directing a distinct business line, Grab for Business, focused on scaling products tailored to corporate clientele.
Developing cutting-edge Gen AI-first products aimed at enhancing efficiency and reducing operational costs.

Product LeadershipGrowth HackingGenerative AIP&L ManagementPayment processing and e-walletsMarketplace product+3

Flash coffee

Advisor - Product & Engineering

Jan 2021 – Jun 2023 · 2 yrs 5 mos · Singapore

Advising South East Asia’s fastest-growing tech-enabled coffee chain build a scalable, product, design & engineering team in the region.

Global E-Commerce

Delivery hero

2 roles

Senior Director of Product, Design & Analytics

Promoted

Jan 2020 – Jan 2023 · 3 yrs

As the founder of Foodpanda's Singapore Tech Hub, I lead product strategy, go-to-market plans, and KPIs to drive regional growth. At Delivery Hero, I also incubated and spearheaded fintech initiatives, managing P&L and a team of 70 to expand operations. Currently, I oversee a team of 140 across Product, Design, and Analytics, managing three product tribes: New Business, Growth & Marketing, and Merchant Portfolio.
Key Achievements:
Boosted customer retention by 25% through AI-driven personalization and loyalty programs.
Scaled active users to 10M+ MAU, achieving 35% YoY growth.
Redesigned the Foodpanda app, enhancing user experience and engagement.
Grew GMV by 40% to $2B in 2 years through product enhancements and category expansions.
Increased AOV by 18% with personalized recommendations and dynamic pricing.
Reduced cart abandonment by 15%, adding $25M in annual revenue.
Cut delivery times by 20% using real-time logistics and fleet management.
Ensured 99.95% platform uptime for 10M+ monthly transactions.
Optimized q-commerce profitability for Pandamart and Shops.
Expanded into 3 markets including Japan, adding $500M in annual revenue.
Grew the product catalog 5x to 500K SKUs with scalable onboarding tools.
Onboarded 25K+ merchants, driving a 40% GMV increase.
Launched AI-powered recommendation engines, boosting conversion rates by 22%.
Developed 3 Generative AI features, saving $10M annually via automation.
Improved transaction success to 98.5% through payment provider alliances.
Led 150+ cross-functional members, fostering collaboration and innovation.
Scaled GMV to $3B with 50% annual growth.
Launched "Dine In" post-pandemic, increasing restaurant traffic.
Built Pandapro, achieving 1M+ subscribers across 10 countries.
Introduced "Pick Up," driving profitability for customers and merchants.
Enhanced Foodpanda for Business, acquiring new corporate clients.
Created advanced growth tools to optimize acquisition and retention.

Product LeadershipGrowth HackingP&L ManagementPayment processing and e-walletsMarketplace productGlobal E-Commerce+3

Director of Product, Engineering, Design & Analytics

Nov 2018 – Jan 2020 · 1 yr 2 mos

Independently founded Foodpanda's technology hub in Singapore, managing the recruitment of 140 professionals across product, design, data, and engineering.
Spearheaded growth initiatives in partnership with C-level executives from Delivery Hero and Foodpanda.
Implemented product and engineering processes and delivery methods to support scalable growth.
Developed KPIs and metrics for each squad/tribe, ensuring alignment with business objectives and overall profit and loss.
Effectively navigated the complex organizational structure by transitioning responsibilities from the Berlin team to Singapore.

Product LeadershipGrowth HackingP&L ManagementPayment processing and e-walletsMarketplace productGlobal E-Commerce+2

Zalora group

2 roles

Associate Director - Enterprise Products

Promoted

Jan 2017 – Oct 2018 · 1 yr 9 mos · Singapore

Global Fashion Group (GFG) is the leading online fashion and lifestyle destination in emerging markets, connecting millions of consumers to the best fashion brands across LATAM, CIS, Southeast Asia, Middle East, India, and ANZ.
Operating through well-known e-commerce platforms like Zalora (Southeast Asia), Lamoda (CIS), Dafiti (LATAM), THE ICONIC (Australia & New Zealand), Namshi (Middle East), and Jabong (India, formerly part of the portfolio),

Product LeadershipMarketplace productGlobal E-Commerce