Jan 2022 – Dec 2022 · 11 mos

• Built the foundation of Sharechat Ads & Moj's design teams
• As a founding member, I had the chance to build and lead teams that brought innovative ad and commerce experiences to life.
• Here's a glimpse of what we accomplished:
• Visionary Prototyping: Led the creation of a scenario-based prototype that envisioned the future of Sharechat/Moj ads, helping us launch exciting new products.
• Unified Design Language: Drove the effort to create a cohesive design language, unifying all our ad products under one roof.
• Customer-Centric Design: Partnered with the agency to conduct user research in multiple cities. We met real users to understand their expectations and challenges, and later crafted the overall user journey for Sharechat Ads & Moj Video commerce.
• Introduced Video Commerce on Moj: Partnered with the Flipkart team to introduce video commerce on the Moj platform, curating a catalog of products. We also enabled our top creators to conduct live video sessions with users to demonstrate products.
• Building Strong Partnerships: Built strong relationships with colleagues across different teams, ensuring everyone was on the same page. Kept design and product leadership informed about our progress.
• Want to see it in action?
• Check out what we built at Sharechat Ads Group: https://ads.sharechat.com/

Jan 2016 – Jan 2022 · 6 yrs · Bangalore

• Building Experience for Flipkart Ads, Travel, Videos & Payment Group
• Flipkart Ads:
• As a founding member of the Flipkart Ads Design Team, I had the incredible opportunity to lead design for our brand and seller advertising products. One of my main accomplishments was building a full-stack digital advertising platform from the ground up, which included innovative and scalable ad products designed specifically for the Indian market.
• During my time at Flipkart, I had the pleasure of launching multiple successful products, such as Brand Stories, PLA, OCP, PCA, and many more, for Flipkart Marketplace sellers. These products were designed to help our sellers reach more customers and ultimately grow their business. In fact, we were able to scale these products to serve over 15,000 sellers.
• If you're interested in learning more about the work we did at Flipkart Ads, please visit http://ads.flipkart.com/.
• Flipkart Travel:
• I had the opportunity to build user experiences and products from the ground up for this strategic and highly complex business. In this role, I drove end-to-end design across the Trave Exp., shopping experience, monetization, cross-category initiatives, and 3rd party experiences.
• Our focus was always on creating products that put the user first. I worked tirelessly to ensure that our travel offerings were intuitive, easy to use, and provided a seamless customer experience. From designing the shopping experience to creating monetization strategies, I was involved in every step of the product design process.
• If you're interested in seeing some of the products I worked on at Flipkart Travel, please visit https://www.flipkart.com/travel/flights/ or download the Flipkart Travel app for more details.

Dec 2013 – Jan 2016 · 2 yrs 1 mo · Greater Bengaluru Area

• Designed high-impact, user-centered Web Applications and Portals with a strong emotional appeal, sophisticated production values, and intuitive navigation to maximize user engagement and cement powerful brand identities.
• Led and managed 20 UX / UI designers, creative and set art direction for Vizury in the areas of user experience design, usability testing, planning, wireframe, interaction prototype, and UI design. Hands-on visual design on CRM Portal, Web dashboard, Ads Unit Creation and marketing projects; Communicate with web and mobile developers
• Partnered with user interface designers, Web developers, and Business Managers to translate information architecture, navigation, and process flows into beautiful, easy-to-use solutions.
• Established UX design as the first stage of all Web applications, instituting a user-centered design (UCD) approach.
• Gathered user data through methods such as analytics reporting, task analysis, and participatory design techniques and utilized that data to drive design decisions.
• Gathered client requirements and conducted a focus group to discover user needs.
• Developed user personas and scenarios in order to enhance functionality and usability for key audiences.
• Organized, tailored, and moderated local and virtual user testing sessions based on personas , use cases.
• Designed mock-ups for potential and existing clients to show how our applications would look if integrated into their systems.
• Produced style guides and web/CSS/interaction specification sheets for engineers.
• Designed and generated fully-interactive HTML prototypes and click-throughs used for client presentations, mock-ups, and user-testing studies.

Dec 2010 – Sep 2013 · 2 yrs 9 mos · Bengaluru, Karnataka, India

Aug 2009 – Dec 2010 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Led and managed 2 UX / UI designers, creative and set art direction for Mopat in the areas of user experience design, usability testing, planning, wireframe, interaction prototype, and UI design. Hands-on visual design on MOPAT, RentGamut, Medialite, Taj., American gardens Corp, Web dashboard, and marketing projects; Communicate with web and mobile developers

Jun 2006 – Jan 2008 · 1 yr 7 mos · Rajasthan, India