Feb 2025 – Jul 2025 · 5 mos · Berlin, Germany · Remote

Apr 2024 – Sep 2025 · 1 yr 5 mos · Navi Mumbai, Maharashtra, India · Hybrid

• Bringing joy and a smile to every touchpoint of the journey.…and the business.
• We are leading the charge in one of the most electrifying challenges of our time: designing for over 1.4 billion people. The scale of this task is not just immense; it’s a testament to the thrill of the work ahead.
• A great customer experience starts with a great experience for everyone—from applicants navigating our hiring process to teams shaping the future of design at Jio. My team and I are committed to building this foundation, ensuring that every interaction, every decision, and every innovation reflects our dedication to excellence.
• We are looking for the next generation of Design Leads—those who thrive on tackling the toughest challenges and are driven by a deep desire to make a real difference. This isn’t just about crafting designs or driving business; it’s about using technology to elevate human experiences.
• We seek true tech-savvy creatives—the ‘Nerds’ who not only grasp design principles but also understand cutting-edge technology, and who are eager to channel that knowledge into meaningful global impact.
• Joining us at Jio isn’t just another career move; it’s a once-in-a-lifetime opportunity. Especially now, in the heart of India, where the future is unfolding before our eyes. India isn’t just the next place to be; it’s the place to be right now. ✨🚀
• Chalo.

Oct 2021 – Mar 2024 · 2 yrs 5 mos · Navi Mumbai, Maharashtra, India · Hybrid

• As Vice President of Design & Experience at Jio, I have the privilege of contributing to a company that has revolutionised the telecommunications industry. Under the leadership of Mukesh Ambani, Jio has built an impressive customer base of nearly 600 million and set new benchmarks in reach, innovation, and design value.
• Jio's entry into the market in 2016 was a digital revolution. By offering affordable data plans and free voice calls, Jio democratised internet access in India, significantly bridging the digital divide and empowering millions.
• At Jio, I led various initiatives to merge innovative design with outstanding user experiences. For example, I developed the 15 Experience Standards Design Operations Framework, which promotes a customer-oriented and sustainable design organisation, creating significant business value. This framework was implemented across all Jio products. Other responsibilities included transforming the design organisation, talent acquisition, skill development, organisational design, and process optimisation of the design team. My “Research First” approach was based on accessibility, evidence-based decisions, and lean and agile methods, always considering the principle of the Triple Bottom Line: People, Planet, Profit.
• Jio’s commitment to innovation is evident in its continuous development of cutting-edge technologies and services. From deploying the world’s largest all-IP network to pioneering 4G VoLTE technology in India, Jio has consistently stayed ahead of the curve. Their foray into 5G technology promises even faster and more reliable connectivity, fostering advancements in areas such as IoT, smart cities, and autonomous vehicles.
• Jio’s impact goes beyond telecommunications. The company has built a robust digital ecosystem comprising JioFiber, JioTV, JioCinema, JioSaavn, and more. These services have transformed the way Indians consume content, conduct business, and interact with the world.

Jan 2021 – Sep 2022 · 1 yr 8 mos · Cambridge, Massachusetts, United States

Jan 2020 – Present · 6 yrs 2 mos

Nov 2019 – Oct 2021 · 1 yr 11 mos · Berlin, Germany

• We innovate all kinds of HMI Prototypes – from spaceship via car dashboards and kiosk systems to smartphones and TV.

Jul 2019 – Sep 2025 · 6 yrs 2 mos

Jan 2019 – Nov 2021 · 2 yrs 10 mos · Berlin Area, Germany

• SUZA is changing the world of Cyber Security to a seamless Security Experience.
• Reducing complexity for everyone involved. Insure your Business Continuity and Resilience by curating the right tools at the right time.
• We detect past, current and future cyber threats of companies and their supply chain and provide actionable measures.

Nov 2018 – Apr 2020 · 1 yr 5 mos · Großraum New York City und Umgebung

Jan 2018 – Apr 2020 · 2 yrs 3 mos · Berlin

• Do you have an idea you'd like to pursue or a problem you'd like to solve but don't know where to start or who to start with?
• Techstars Startup Weekend is the place to look for a team, create a prototype of your idea, validate your business idea, and receive feedback from experienced entrepreneurs, all in one weekend.
• What do you need to bring?
• Lots of energy! You'll pitch your own idea or listen to others, then vote on the most interesting ideas and form teams with diverse skill sets. You can come with friends, but you’ll get the full experience if you participate in separate teams. Remember, it’s all about the team.
• Your idea should be something you have not previously worked on. The idea you pitch and the problem you set out to solve can span social, educational, financial, environmental, or other issues. Over the course of the weekend you'll be challenged to create a prototype of your MVP, or minimum viable product, that fits the needs of your target customer. You'll get feedback, iterate, and likely pivot your approach entirely! Important: You cannot have worked previously on your idea.
• Techstars Startup Weekend is a full weekend long experience. Your ticket includes:
• 7 full (and delicious) meals over the course of the weekend
• Benefits and discounts from our global partners
• One-on-one time with amazing mentors
• A new network of developers, designers, and entrepreneurs eager, like you, to change the world.
• All the internet and coffee you can consume.
• Watch the video below to see what you can expect, and if you’re feeling inspired click on the “Buy Ticket” button now!
• Still have questions? Feel free to reach us at “berlin@startupweekend.org”.
• Don’t wait any longer and join the Techstars Startup Weekend movement!

Jan 2017 – Present · 9 yrs 2 mos · Berlin, Germany

• Members: Over 3050 and growing.
• Our Vision at UXPSychology
• At the heart of UXPsychology group lies our unwavering commitment to advancing exceptional user experiences. We achieve this by integrating best practices, rigorous academic research, empirical data, foundational literature, and upholding the highest moral and ethical standards.
• Our objective is to foster a collaborative community of professionals who share a passion for psychology, user experience, human behavior, design, and technology. By facilitating discussions on contemporary tools, methodologies, and research, we aim to exchange insights and elevate the quality of experiences we create.

Jan 2017 – Jan 2022 · 5 yrs · https://www.cssdesignawards.com/judges/mark-drexler/1003/

• CSSDA is an international web design and development awards platform that honors and showcases freelance designers, studios and agencies for work that pushes the boundaries of creativity, functionality and usability.

Jan 2017 – Sep 2018 · 1 yr 8 mos · Berlin Area, Germany

Oct 2016 – Sep 2018 · 1 yr 11 mos · Berlin Area, Germany

• As a member of the Digital Knights community, I guide businesses and startups to connect with DK's network of tech teams so they can build successful digital products and accelerate innovation efforts.
• It's a great experience to work with such a hardworking & driven team like Digital Knights. They focus on delivering quality above all else and understand what is required to have a successful partnership with a remote tech team.
• Need help of a tech/dev team? PM me.

Mar 2016 – Oct 2021 · 5 yrs 7 mos · Europe

• When so much around us is being commoditized, design and the customer experience offers one of the few opportunities for a business to differentiate from the rest. And given that most of the customer experience is now digital and hardware products are produced in light speed, the pace of transformation is driving enhanced personalization and cognitive capabilities.
• Cognitive Laboratories eliminates the guesswork.
• We conduct research and collect data for statistical evaluation. We ask, investigate and understand your users so your products and services fit their needs. We cover every method from interviews to customer journey research to biometrics.

Mar 2016 – Sep 2016 · 6 mos · Berlin Area, Germany · On-site

• At German Autolabs, I led the UX team during the initial phase of our journey to revolutionize mobility. My primary responsibilities included conducting user interviews, spearheading the discovery phase, and ensuring our product vision aligned with customer needs.
• Despite our collective dedication, I realized early on that the founder's vision—centering around a hardware device with a hardcoded display—did not address the core problems our customers faced. While I hold immense respect for the entrepreneurial spirit and the team at German Autolabs, I decided to step down as I foresaw challenges in the approach that would likely hinder the company’s success.

Jan 2016 – Oct 2021 · 5 yrs 9 mos · Berlin Area, Germany · Hybrid

• BRILLIANT USER EXPERIENCE
• Founder of Tållbeard 2016.
• At Tållbeard, I held multifaceted roles encompassing Managing Director, Head of UX, Head of Research,, Marketing, Business Strategy, Transformation, Product Strategy, and Business Development. This comprehensive responsibility meant that I was at the helm of the company's strategic direction, ensuring that our user experience design was top-notch and research-driven. As the Head of UX and Research, I oversaw the creation of user-centric designs and ensured that our products were backed by thorough research. My role in transformation and product strategy involved guiding the company through changes and setting the roadmap for our product offerings. Additionally, as the head of business development, I was instrumental in forging new partnerships and expanding our client base.
• We help our customers grow and achieve their goals by bringing together design, innovation, business, and user needs. Sustainably.
• We create products and services with a user-centered and data-based approach. We design for user expectations, context, and content. Our design philosophy is rooted in understanding the historical context of human artifacts while also keeping an eye on upcoming trends. This dual perspective allows us to anticipate future user needs in response to social and technological developments.
• From large corporates to fresh startups, even the smallest project deserves a holistic vision.
• Clients: Deutsche Telekom AG, Magenta Sport, Magenta TV, Deutsche Bank, Commerzbank, Deutsche Bahn, Postbank, ZDF, and more.

Jun 2012 – Dec 2014 · 2 yrs 6 mos

Dec 2011 – Jun 2013 · 1 yr 6 mos

• In my role as the Head of UX at the Innovation Labs in Berlin, I spearheaded the establishment and growth of a dynamic product design team. My multifaceted responsibilities encompassed:
• Strategic Development: Instituting standards, processes, and tools tailored to foster innovation and ensure consistency across all design initiatives.
• Talent Acquisition & Development: Orchestrating a comprehensive talent journey, from recruitment to continuous professional development, culminating in the successful onboarding of 20 UX specialists within the first year.
• UX Design Direction: Setting the overarching design vision and ensuring all projects aligned with our strategic goals and user-centric principles.
• Design Critique & Feedback: Regularly conducting design critique sessions, fostering a culture of open feedback, and ensuring the highest quality in our design outputs.
• Marketing & Branding: Overseeing the branding and promotional endeavors of the design and research teams, ensuring our work was aptly showcased and recognized.
• Project Management: Providing strategic direction and quality assurance for both nascent and ongoing projects across diverse verticals. This involved meticulous stakeholder management to align project goals with organizational objectives.
• Team Leadership: Cultivating a collaborative environment where each member was empowered to contribute their expertise, fostering innovation and excellence.
• A testament to our team's dedication and prowess, our projects have been recognized and showcased on various platforms:
• http://exhibition.ifdesign.de/winner_de.html?ma_id=73
• http://www.designmadeingermany.de/2013/1560/
• https://www.behance.net/gallery/16161883/Entertain-Remote-Control-App
• https://itunes.apple.com/de/app/dsl-hilfe/id511272984?mt=8
• https://play.google.com/store/apps/details?id=de.telekom.android.dslhilfe&hl=de
• https://itunes.apple.com/de/app/entertain-remote-control/id564164387?mt=8

Aug 2010 – Dec 2013 · 3 yrs 4 mos · London, Greater London, Großbritannien

Jul 2008 – Jul 2010 · 2 yrs · Berlin Area, Germany, Cologne, London

Jan 2003 – Sep 2025 · 22 yrs 8 mos · Berlin / London / Frankfurt / München / Bonn / Mumbai · Hybrid

• As an Experience Strategist, Product, UX Manager, and Researcher, my focus is entrenched in comprehending the multifaceted context encompassing users, customers, business, and technology. I am devoted to designing user experiences that excel across both the visible and behind-the-scenes facets of service design. Spanning all touchpoints, both analog and digital, I meticulously integrate Experience Strategy and agile development methodologies to forge transformative experiences that resonate deeply with individuals while amplifying business outcomes.
• A cornerstone of my approach is user research, alongside the measurement of pertinent metrics, to attain a profound understanding of the user experience, thereby enabling effective navigation and enhancement of the same.
• Balancing team dynamics, organizational development, and the Triple Bottom Line—ensuring happiness for people, planet, and profit—serves as the foundation of my professional ethos. I spearhead transformations rooted in robust collaboration and shared objectives, fully aware of the human aspects of technology and deeply committed to sustainable practices.
• My unwavering dedication to an agile, responsive methodology in the development and management of Experience Journeys is aimed at creating lasting value. I motivate teams to surpass their benchmarks and foster a culture where the significance of an individual's experience is equally esteemed alongside our collective efforts.
• #ExperienceStrategy #CustomerJourney #ExperienceJourney #ServiceDesign #Frontstage #Backstage #AgileTransformation #TripleBottomLine #TeamEmpowerment #OrganisationalDevelopment #SustainablePractices #UserResearch #InnovationManagement #ExperienceMetrics #QualitativeResearch #QuantitativeResearch