Dec 2023 – Mar 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

• Spearheaded platform v2.0 relaunch, architecting modular design system components for dashboards, metrics, and data visualizations that improved user workflow efficiency and resulted in 20% increase in power users usage.
• Led development and maintenance of Bamboobox Design System, establishing scalable patterns and documentation that reduced design-to-development handshake time.
• Drive product strategy through close collaboration with Product, Engineering, and Customer-facing teams, translating complex requirements into intuitive user experiences.

Dec 2021 – Jun 2023 · 1 yr 6 mos

• Led design for travel, health and payments experiences resulting in a 4% increase in conversion
• rate.
• Launched newly AirAsia Health in ASEAN region with Design System v5 and Motion Design Library v1 to enhance user experience.
• Worked collaboratively with Product Managers and Developers to deliver accurate features that met customer needs.

Jul 2020 – Dec 2021 · 1 yr 5 mos

• Designed and enhanced console and community experiences across multiple platforms, successfully launching over 150 white-label communities, resulting in a 30% increase in user engagement.
• Collaborated effectively with cross-functional teams, including product managers, engineers, and marketing professionals, to create intuitive and engaging user experiences, leading to a 25% reduction in support requests.

Apr 2018 – Aug 2018 · 4 mos · South Delhi, Delhi, India

• Engaged in user research, creating case studies and information architecture to inform design decisions.
• Designed visual identities, icons and illustrations that contributed to the company's brand identity.
• Worked as part of a team to develop design systems and responsive designs for clients, including Bajaj Finserv.
• Prototyped and implemented interactions that enhanced the user experience of various projects.

Sep 2017 – Jan 2018 · 4 mos · Noida Area, India

• Delivered digital solutions for a diverse client base spanning E-commerce, Solar & Banking, Manufacturing & Trading sectors.
• Brought ideas to fruition on time and within budget for agencies, startups, SMEs & large enterprises.
• Conducted extensive user research, wire-framing and prototyping to provide effective design solutions.
• Optimized the mobile application setup process by conceptualizing streamlined user flows.
• Developed comprehensive brand guidelines and style guides for multiple mobile applications.

Dec 2015 – Jul 2017 · 1 yr 7 mos · Dubai, United Arab Emirates

• Brainstorming sessions for deriving a key insight that drives a campaign
• Design process from the ground up all the way to execution and rollout
• Visual execution techniques for each collateral

Apr 2015 – Oct 2015 · 6 mos · Srinagar, Kashmir

• Pioneered the creative design team for UA.ad, leading all client projects
• Conceptualized impactful print and digital designs, including newspaper ads, posters, brochures, and social media graphics
• Executed original ideas that consistently exceeded client expectation.